Christine Austin is the design lead for the brand team. Earlier this year, we were essentially attached at the hip collaborating and working together on a few very large initiatives. It was a crash course in teamwork, basically.
In this episode, we share what we did well, what we could have done better, and what it really takes for marketers and designers to partner up and be successful.
IMPACT designer Joe Rinaldi stepped in while I was away on vacation earlier this year to talk with Jessie-Lee and Marcella about a challenge specific to designers.
Designers, specifically, are often viewed as one-dimensional cogs in the creative wheels of an agency that perform a dedicated function. But how do they develop as professionals? Do you stay in the same role, or is there ever a chance for advancement?
Kathleen Booth, VP of Marketing for IMPACT, is responsible teaching me the worst word on the planet that is also the most important professional (and personal, to be honest) communication strategy you can embrace -- the carefrontation.
But what is a carefrontation? And how do you effectively have one? We discuss that and more in this episode.
IMPACT COO Chris Duprey is no stranger to the podcast. In his second appearance, we discuss a topic that's often dismissed as too trendy -- mindfulness.
Given that he's been practicing it himself, however, with positive results, we invited Chris back to the podcast this week to help us unpack mindfulness from the perspective of leaders -- or just professionals in general -- who have heard about it, maybe have some limited experience with it, but don’t really get the practical applications it can have not only at home, or at work.
As IMPACT's content strategist, Liz does more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she's obsessed with innovating new ways of creating amazing content that's absurdly useful and effective. (She also works with in-house contributors and clients as an editor, strategist, interviewer, coach, and sometimes therapist.)
No matter which hat she's wearing, her goal is simple -- to empower organizations and thought leaders to differentiate themselves and drive measurable results through game-changing content. Throughout her career, Liz has worked with organizations across a wide range of industries -- from cyber security and health care, to government sales and insurance.
Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio and is also a freelance beer writer and an enthusiastic camper. Finally, she has very aggressive feelings about pineapple on pizza. (It's best not to engage her on that topic.)