We’ve talked a lot about collaboration, feedback, and project management in very abstract, generalized ways in previous episodes. But for the past two to three weeks, Christine and I have been proverbially attached at the hip to complete two massive projects with substantial content and design requirements.
For example, she and I -- with an assist from a few others -- had to stand up five new, from-scratch IMPACT website pages in a single week that were associated with our merger with The Sales Lion.
Granted, these two projects -- and their insane timelines -- were fringe cases, but they were also the first time Christine and I got to really work with each other in such an intense way, since I officially joined the internal brand team.
More to the point, we had a crash course in how to not only successfully get big creative projects across the finish line, but also how to establish a rock-solid foundation for a long-lasting, collaborative marketer-and-designer relationship.
Since these projects are still so fresh in our minds, we thought this would be a great time to have Christine on as a guest to provide candid insights on what we did well, what we could have done better, and what it really takes for marketers and designers to partner up and be successful -- whether you're working on an in-house team or for clients in an agency setting.
Listen to the Episode
What We Talked About
What did we do well? What do we know we could have done better?
What are the most important questions marketers need to ask their designers before a project begins? (Hint: They have nothing to do with fonts or colors.)
What should designers be ready to talk about with their marketing partners to guarantee the project will be a success?
Why designers and marketers need to care about establishing a working relationship, not just finishing a project.
Do you need to "make the time" to talk about inspiration?
Is there a right or wrong project management style if you're a marketer working with a designer?
Pineapple on pizza -- how does Christine feel about probably the most divisive issue of our times?
As IMPACT's content strategist, Liz does more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she's obsessed with innovating new ways of creating amazing content that's absurdly useful and effective. (She also works with in-house contributors and clients as an editor, strategist, interviewer, coach, and sometimes therapist.)
No matter which hat she's wearing, her goal is simple -- to empower organizations and thought leaders to differentiate themselves and drive measurable results through game-changing content. Throughout her career, Liz has worked with organizations across a wide range of industries -- from cyber security and health care, to government sales and insurance.
Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio and is also a freelance beer writer and an enthusiastic camper. Finally, she has very aggressive feelings about pineapple on pizza. (It's best not to engage her on that topic.)