Inbound Marketing Blog

Kathleen Booth

Kathleen joined IMPACT after successfully exiting her own digital marketing agency, which she grew from startup to HubSpot Platinum level partner. As part of the sales and business development team at IMPACT, Kathleen leverages her 11+ years as an entrepreneur and inbound marketing agency owner to advise businesses on digital marketing and sales solutions that will deliver measurable results in the form of customer acquisition and revenue growth. When she’s not working, you’ll find Kathleen spending time with her children, taking long walks with her two rescued Labrador retrievers, volunteering on community boards, or devoting her time to mentoring other entrepreneurs and business owners.

Podcasting Key Performance Indicators

Podcast Metrics: How to Measure Your Performance (With Such Little Data)

By: Kathleen Booth February 23rd, 2018

Blog Feature

Podcasting has been around for awhile (since the 1980s, to be exact), but in the last few years, the level of interest amongst listeners has grown dramatically. Today, approximately 67 million Americans over the age of 12 listen to podcasts monthly. As the audience has grown, so has the number of podcasts and the interest from advertisers considering spending some of their ad dollars on this emerging medium.

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Content Marketing Inbound Success Podcasts & Shows

"How Quality Content Fueled Growth at Unbounce Ft. Oli Gardner" (Inbound Success Ep. 26)

By: Kathleen Booth February 19th, 2018

Blog Feature

What's the secret behind the rapid growth of Unbounce? In this week's episode of The Inbound Success Podcast, Unbounce co-founder Oli Gardner gives us a peak behind the curtain at the company's marketing. From what helped them gain traction as a start up, to what they're doing now to continue fueling leads and customer acquisition, Oli shares his experiences and personal lessons learned, as well as what he's working on right now that he thinks will be a game changer.

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Inbound Success Podcasts & Shows

"Growth Marketing Ft. Mike Rizzo of InMobi" (Inbound Success Ep. 25)

By: Kathleen Booth February 12th, 2018

Blog Feature

What does it take to be a successful growth marketer? In this week's episode of The Inbound Success Podcast, Mike Rizzo shares the approach he's taking at global mobile advertising and discovery platform InMobi, fresh after its acquisition of AerServ. Turns out its a mix of creative marketing, full funnel optimization, and a solid marketing operation playbook.

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Inbound Success Podcasts & Shows

"Startup Marketing Ft. Rebecca Corliss of Owl Labs" (Inbound Success Ep. 24)

By: Kathleen Booth February 5th, 2018

Blog Feature

Is it possible to use inbound marketing to quickly generate a large number of qualified leads for a startup just out of stealth mode? If you are Owl Labs VP of Marketing Rebecca Corliss, the answer is "yes."

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Inbound Success Customer Satisfaction Podcasts & Shows

"How Customer Experience Drives Growth at Atomic Reach Ft. Paul Blamire" (Inbound Success Ep. 23)

By: Kathleen Booth January 29th, 2018

Blog Feature

What does customer experience have to do with marketing? In the case of Atomic Reach, the answer is "everything." In this week's episode of The Inbound Success Podcast, I'm interviewing Paul Blamire, the VP of Client Experience at fast-growing SaaS company Atomic Reach. Our discussion centers around his work to understand the customer journey and solicit feedback, and how the insights he has uncovered have led to changes in the product roadmap, the company's positioning, and its overall marketing strategy.

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SaaS Marketing Inbound Success Podcasts & Shows

"Growth Hacking Ft. Ferdinand Goetzen" (Inbound Success Ep. 22)

By: Kathleen Booth January 22nd, 2018

Blog Feature

How do successful inbound marketers drive growth in the hyper-competitive SaaS space? This week's episode of The Inbound Success Podcast features Ferdinand Goetzen, Head of Growth at Recruitee, one of the fastest growing SaaS companies in The Netherlands. In our interview, Ferdinand shares the strategies and tactics he has used to achieve results with his inbound marketing campaigns.

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Search Engine Optimization Inbound Success Podcasts & Shows

"Increase Search Engine Rankings with Technical SEO Ft. Britt Schwartz" (Inbound Success Ep. 21)

By: Kathleen Booth January 15th, 2018

Blog Feature

One of the scariest things a content marketer can experience is a sudden and dramatic drop in organic traffic. When Britt Schwartz saw this happen with one of her clients, she immediately set about identifying what the root cause was and determining how to address it. 

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Inbound Success Podcasting Podcasts & Shows

"2018 Inbound Marketing Trends Ft. Eric Siu" (Inbound Success Ep. 20)

By: Kathleen Booth January 8th, 2018

Blog Feature

What are the top trends that will influence inbound marketers' ability to be successful in 2018?  That's the question I set out to answer in this week's interview with famed marketer and podcaster, Eric Siu. 

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