What are some quick, low cost ways to generate fresh content and leads if you are a startup marketer with a lean team? Michele Aymold On this week's episode of The Inbound Success Podcast, Parker Dewey VP of Marketing Michele Aymold shares what she's focused on as she takes the reigns of marketing for this fast growing Chicago area startup. In her case, she's applying lessons learned from her days running marketing for G2 Crowd and is using surveys to gather data on her audience and turn it into fresh content for the company while using lead nurturing funnels to keep Parker Dewey top of mind with survey respondents.
What playbook is one of the world's leading marketers using to market and grow his new SaaS business? Ian Cleary In this week's episode of The Inbound Success Podcast, Ian Cleary is pulling back the curtain on the process he's using to launch and grow OutreachPlus, a new email outreach software platform that automates the sending and tracking of highly personalized emails. As the Founder of RazorSocial and a sought after keynote speaker, Ian is known globally as a leading advisor helping brands navigate the worlds of digital marketing and social media. I was fascinated to hear how he's applying his expertise to his own business - and you will be too!
What does it take to quadruple organic website traffic in one year? For Sales Hacker VP of Marketing Gaetano DiNardi, its all about community-contributed content and a laser-like focus on SEO and keyword strategy. In this week's episode of The Inbound Success Podcast, Gaetano shares exactly what he did to achieve dramatic growth in Sales Hacker's organic traffic, from developing a blog contributor program, to training his content team to optimize blog posts for target keywords, to testing new approaches to content promotion on platforms like LinkedIn.
Is it better to invest in inbound marketing or public relations? Actually, that's a trick question! The answer is "both." In this week's episode of The Inbound Success Podcast, Maria Thimothy of inbound agency OneIMS shares how her team is using public relations to get better inbound results for their clients and what it takes to manage PR within an inbound agency (hint: it involves creating an outreach team).
Samantha Stone If you write it, will they come? In this week's episode of The Inbound Success Podcast, Marketing Advisory Network Founder Samantha Stone talks about why she wrote her book Unleash Possible, and how publishing a book has impacted her career as a marketing strategy consultant and professional speaker. From how long it really takes to write a book to whether to self-publish and how to get listed on Amazon.com, Samantha has candid advice about every aspect of publishing your first book along with insights on how to use it to market your business.
Looking for a quick, inexpensive and effective way to build thought leadership while promoting a personal or corporate brand? In this week's episode of The Inbound Success Podcast, Interview Valet CMO Dan Moyle explains why participating in podcast guest interviews is an impactful strategy for expanding brand awareness and shares the process Interview Valet uses to book interviews and ensure their clients are fully prepared to ace guest appearances.
Sometimes, non-marketers are actually the best marketers. That is the case with Ryan Hawk, host of The Learning Leader Show podcast. In this week's episode of The Inbound Success Podcast, Ryan talks about how he went from working in corporate leadership at Lexus Nexus to starting a podcast and eventually leaving the corporate world to focus on his podcast and personal brand full time.
What is the secret sauce behind succeeding at 18 out of 23 startups? For this entrepreneur, it is going deep and dominating a vertical. In this week's episode of The Inbound Success Podcast, Limo University Founder Bill Faeth shares insights from his fascinating journey as a serial entrepreneur. From marketing agencies, to educational platforms, restaurants and even glow in the dark mini golf, Bill has launched - and successfully exited - an array of businesses in a variety of industries, and inbound marketing has been the linchpin to his success.