The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Sometimes the best inbound marketing campaigns don't look like campaigns at all. In this week's episode of The Inbound Success Podcast, I interview Bob Ruffolo, IMPACT's Founder and CEO and he's sharing the results that IMPACT achieved by applying conversion rate optimization principles to the company's own blog.
How did an experienced inbound marketer help her company turn around their marketing results? In this week's episode of The Inbound Success Podcast, I'm interviewing inbound marketing powerhouse Stephanie Casstevens. In my 10+ years as an agency owner and HubSpot partner, I've met few people with the experience, enthusiasm, and insight that Stephanie brings to the table and I'm excited to share the lessons learned from one of her top performing campaigns.
We’re sharing our secrets with our loyal readers. Subscribe and download it now.
Many businesses that sell through distributors face the same challenge - increasing product sales when you have no direct relationship with the end customer. This week, my guest is Greg Linnemanstons, President of The Weidert Group, an inbound marketing agency located in Appleton, Wisconsin and Platinum level HubSpot partner. Weidert Group has been a HubSpot partner since 2011 and specializes in B2B clients in the industrial space. In today’s interview, Greg is sharing the details of a campaign that was successful in creating demand amongst restaurateurs and other end customers for a wholesale pizza crust manufacturer.
What's the secret to building an inbound marketing campaign aimed at the elusive CEO audience? In this week's episode of The Inbound Success Podcast, I'm interviewing Kuno Creative co-founder John McTigue, a leader in the inbound marketing space whose SaaS Marketing for CEOs campaign brought in a half million dollars in new business to his agency.
Content is at the heart of everything we do as marketers. Whether writing an email, creating a blog, developing the script for a video, or writing social media posts, at some point in our journey as marketers we sit down and write. Unfortunately, much of the time the stuff we write just plain sucks. I recently read the results of a survey by 4As that found only 4% of people believe marketers practice integrity. Do you know what that means? People don’t trust us.
Today marks almost one month since I joined the team at IMPACT. The last several weeks have been a whirlwind -- in the best possible way -- and now that I’ve settled in, I thought I would take some time to share the story of what brought me to the IMPACT team. I’ve always been an open book, so here’s the scoop...
Remember the last time you went through a website redesign? Do you have fond memories of the process? If you're like most people, the answer is a definitive "No!" The process of redesigning a website is complex, time consuming, expensive and difficult. However, it's also a necessary evil. Let your website languish and not only will your organization look out of date, search engines will most likely rank you lower and lower over time, to the point where you might as well not have a site at all.
Insurance is something everyone needs. Unfortunately, marketers in this field face two big problems: The product isn’t sexy, and the market couldn’t be more crowded. So, what’s your differentiator? Let me guess. Is it your knowledge and unbeatable customer service? Sigh. The insurance industry is incredibly competitive and with everyone selling the same schtick, making the very best first impression is critical. No, I'm not talking about the first impression you make when a potential client walks through the door. More important than that is the impression that potential customers see when they first visit your website, especially in comparison to your direct competitors.When you visit your competitors' sites and then return to your own, do you cringe? Maybe you already know your site isn’t up to par, but just don’t know how to fix it. Or, maybe that statement just got you thinking about your website.
Wait! Before you go..
We’re sharing our secrets with our loyal readers. Subscribe and download your free guide now!