Inbound Marketing Blog

Kathleen Booth

Kathleen joined IMPACT after successfully exiting her own digital marketing agency, which she grew from startup to HubSpot Platinum level partner. As part of the sales and business development team at IMPACT, Kathleen leverages her 11+ years as an entrepreneur and inbound marketing agency owner to advise businesses on digital marketing and sales solutions that will deliver measurable results in the form of customer acquisition and revenue growth. When she’s not working, you’ll find Kathleen spending time with her children, taking long walks with her two rescued Labrador retrievers, volunteering on community boards, or devoting her time to mentoring other entrepreneurs and business owners.

Inbound Success Podcasts & Shows

"Conversion Copywriting Ft. Joel Klettke" (Inbound Success Ep. 51)

By: Kathleen Booth August 13th, 2018

Blog Feature

What does it take for a company like HubSpot to double its website conversions and inbound call volume, increase demo requests by 35%, and increase product sign ups by 27%? Joel Klettke This week on The Inbound Success Podcast, conversion copywriting expert Joel Klettke shares the process h, along with a team from HubSpot, used to achieve such remarkable results. Known as "the guy who 2x'd HubSpot's conversions," Joel is a world renowned conversion copywriting expert and the founder of Case Study Buddy.

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Inbound Success Podcasts & Shows

"Speeding Up the Web Design Process Ft. Charles Drengberg of Belch.io" (Inbound Success Ep. 50)

By: Kathleen Booth August 6th, 2018

Blog Feature

Website redesign projects are typically of high strategic importance to companies, but they can be painstaking and time consuming. Charles Drengberg On this week's episode of The Inbound Success Podcast, Belch.io Founder Charles Drengberg talks about how he has shortened the amount of time needed for website redesigns, made it easier and faster to update sites over time, and in doing so, helped clients see a greater return on their website investments.

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Marketing Reporting Key Performance Indicators Sponsored

The 13 Marketing KPI Dashboards We Use to Track Every Metric that Matters

By: Kathleen Booth August 3rd, 2018

Blog Feature

This year, I learned how to drink from a marketing firehose. In January, I took on the role of Vice President of Marketing for IMPACT, and with it, assumed management of a six-person team and ownership of the company’s marketing objectives. This was brand new to the organization, and prior to January, the team didn’t really exist. Instead, we had a couple of fantastic marketers who worked directly with the company’s founder and CEO to carry out his vision. This approach worked well in IMPACT’s early years, and took the company from scrappy startup to the 50-person agency named HubSpot’s North American Partner Agency of the Year in 2017. However, like most growing companies, what got us from zero to 50 is not what will take us to the next level.

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Inbound Success Podcasts & Shows

"Visual Storytelling Featuring David Hooker of Prezi" (Inbound Success Ep. 49)

By: Kathleen Booth July 30th, 2018

Blog Feature

What do Bono, Nev Schulman, Ne-Yo, TED and SXSW have in common? They all rely on visual storytelling using Prezi to deliver impactful presentations. David Hooker On this week's episode of The Inbound Success Podcast, Prezi Head of Creative Services and Chief Evangelist David Hooker shares his process for taking a presentation topic and building a narrative and visual story around it. In addition, he goes into detail about the science behind effective presentations, and how that influences the ways in which the best public speakers deliver their talks.

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Search Engine Optimization

On-SERP SEO: Why (and How) to Optimize for Google’s Position Zero

By: Kathleen Booth July 27th, 2018

Blog Feature

So much of what we do as marketers is aimed at getting found online - and that means getting our content to the top of the search engine results pages (SERPs). Search engines, however, have changed a lot in the last five years. (So much so, I’ve made it my topic at IMPACT Live!) Today, we search the internet on computers, phones, and even voice assistants such as Alexa and Google Home. In response, the way in which search engines deliver result has evolved as well.

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Inbound Marketing Inbound Success Podcasts & Shows

"The Rockstar Creative Method Featuring Max Traylor" (Inbound Success Ep. 48)

By: Kathleen Booth July 23rd, 2018

Blog Feature

What's the quickest and easiest way to turn your sales people and subject matter experts into content creators? Max Traylor On this week's episode of The Inbound Success Podcast, marketing agency coach Max Traylor talks about "The Rockstar Creative Method" - the process he's used to make reluctant sales people and subject matter experts into rockstar content creators by having them interview clients and then turning that into a video show.

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Inbound Marketing Inbound Success Podcasts & Shows

"Customer Interviews Featuring Kristin Zhivago" (Inbound Success Ep. 47)

By: Kathleen Booth July 16th, 2018

Blog Feature

What's the easiest way for marketers to uncover insights to inform your marketing strategies while also creating buy-in with the C-suite? Kristin Zhivago On this week's episode of The Inbound Success Podcast, marketing expert and author Kristin Zhivago shares her tried and true process for conducting customer interviews and distilling the insights she gains into actionable marketing strategies - all while gaining the trust and buy-in of her C-level clients. Kristin's exact strategy is provided in detail in her book  Roadmap to Revenue, How to Sell the Way Your Customers Want to Buy, but you can get the CliffsNotes version here!

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Inbound Marketing Inbound Success Podcasts & Shows

"Co-Marketing Partnerships Ft. Justin Keller of Sigstr" (Inbound Success Ep. 46)

By: Kathleen Booth July 9th, 2018

Blog Feature

How can early stage SaaS startups dramatically expand brand awareness and increase lead generation without spending a ton of money? Justin Keller On this week's episode of The Inbound Success Podcast, Sigstr VP of Marketing Justin Keller talks about co-marketing partnerships and how they've helped Sigstr gain traction without requiring a massive budget. 

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