Inbound Marketing Blog

Kathleen Booth

Kathleen joined IMPACT after successfully exiting her own digital marketing agency, which she grew from startup to HubSpot Platinum level partner. As part of the sales and business development team at IMPACT, Kathleen leverages her 11+ years as an entrepreneur and inbound marketing agency owner to advise businesses on digital marketing and sales solutions that will deliver measurable results in the form of customer acquisition and revenue growth. When she’s not working, you’ll find Kathleen spending time with her children, taking long walks with her two rescued Labrador retrievers, volunteering on community boards, or devoting her time to mentoring other entrepreneurs and business owners.

Inbound Success Podcasting Podcasts & Shows

"Blog Less & Get More Traffic ft. Stephen O'Connor & Kaitlyn Petro" (Inbound Success Ep. 13)

By: Kathleen Booth November 20th, 2017

Blog Feature

All the data I've seen points to a strong correlation between organic traffic growth and the frequency with which companies blog, so I was fascinated to learn how Stephen O'Connor and Kaitlyn Petro were able to reduce the number of blogs they published while dramatically growing organic website traffic for Advanced Data Systems Corporation. Stephen - who is the Director of Digital Marketing for ADSC - and Kaitlyn - a Strategist with IMPACT who works with Stephen on the company's marketing, break down some of the key lessons they've learned throughout the five years they've worked together.

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Inbound Success Podcasting Podcasts & Shows

"Generating Leads With Podcasting II ft. Andrew Dymski" (Inbound Success Ep. 12 Show Notes)

By: Kathleen Booth November 13th, 2017

Blog Feature

This week, I'm taking another deep dive into podcasting - this time with Andrew Dymski of DoInbound and GuavaBox. Andrew is also a co-host of The Agency Journey podcast, a fantastic resource aimed at helping agency owners build and grow their agencies. He and his co-host Gray MacKenzie have been podcasting for some time now and have published over 120 episodes, with lots of lessons to share from that experience.

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Inbound Success Leadership Podcasts & Shows

"Marketing Lessons From Our First 10 Episodes:" (Inbound Success Ep. 11)

By: Kathleen Booth November 6th, 2017

Blog Feature

What are the best inbound marketers doing to get great results from their campaigns? That is the question that I set out to answer each week here on The Inbound Success Podcast, and now that I have published the first ten episodes, I wanted to take some time to distill the lessons learned from those interviews. Ten episodes might not sound like much, but the people that I spoke to are some of the most impressive and accomplished marketers I know, so there's a lot to digest. I've boiled it all down into 14 lessons that you can begin to apply right now to improve the results you're getting from your marketing. Some of these are just good reminders to follow the inbound methodology, and others showcase why its so important to think outside of the box when it comes to inbound marketing.

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Lead Generation Inbound Success Podcasting

"Generating Leads With Podcasting Ft. George B Thomas" (Inbound Success Podcast Ep. 10)

By: Kathleen Booth October 30th, 2017

Blog Feature

Looking for a way to generate leads, establish thought leadership and get massive return on investment from your marketing? Look no further than podcasting. In this week's episode of The Inbound Success Podcast, I'm interviewing George B Thomas of The Sales Lion and The HubCast Podcast about how he created and grew The HubCast, and what it has meant for him personally and professionally.

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Inbound Success Account-Based Marketing Podcasts & Shows

"Account-Based Marketing Ft. Patrick Shea" (Inbound Success Podcast Ep. 9)

By: Kathleen Booth October 23rd, 2017

Blog Feature

Looking for creative approaches to getting in front of a difficult-to-reach C-suite audience? On this week's episode of The Inbound Success Podcast, I'm interviewing Patrick Shea, the VP of Demand Generation at Boston-based Cybereason about how he fused a classic inbound marketing approach with account-based marketing and direct mail to reach and convert executive level buyers of the company's enterprise-level cyber security software solution.

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Inbound Success Podcasts & Shows Website Traffic

"6x Your Organic Traffic Ft. Pete Caputa" (Inbound Success Ep. 8)

By: Kathleen Booth October 16th, 2017

Blog Feature

In today's crowded content marketing space, is it still possible to dramatically grow your website traffic through blogging? The answer is yes, and in this week's episode of The Inbound Success Podcast, I'm interviewing Databox CEO, Pete Caputa about the strategies he used to grow the company's website traffic by 600% and inbound leads by 400% in just 9 months. He's got some simple, actionable takeaways anyone can use right away to boost traffic, so you won't want to miss this episode!

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Inbound Success Facebook Ads Podcasts & Shows

"Progressive Remarketing with Facebook Ads Ft. Rick Kranz" (Inbound Success Podcast Ep. 7)

By: Kathleen Booth October 9th, 2017

Blog Feature

Most marketers use Facebook ads for top-of-the-funnel brand awareness and lead generation, but did you know that they are also an effective way to nurture sales-ready leads and shorten the sales cycle? In this week's episode of The Inbound Success Podcast, I'm interviewing Rick Kranz, the CEO of OverGo Studio and the Founder of the Facebook Ads Studio, about a progressive re-marketing campaign he built using Facebook's ads tool.

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Inbound Marketing Inbound Success Podcasts & Shows

"Inbound Channel Marketing Feat. Ed Marsh" (Inbound Success Podcast Ep. 6)

By: Kathleen Booth October 2nd, 2017

Blog Feature

Can you use inbound marketing to increase sales when you sell through a distributor channel? In this week's episode of The Inbound Success Podcast, I'm interviewing Ed Marsh of Consilium Global Business Advisors, an inbound marketing agency owner and an export advisor for American Express.

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