Inbound Marketing Blog

Kathleen Booth

Kathleen joined IMPACT after successfully exiting her own digital marketing agency, which she grew from startup to HubSpot Platinum level partner. As part of the sales and business development team at IMPACT, Kathleen leverages her 11+ years as an entrepreneur and inbound marketing agency owner to advise businesses on digital marketing and sales solutions that will deliver measurable results in the form of customer acquisition and revenue growth. When she’s not working, you’ll find Kathleen spending time with her children, taking long walks with her two rescued Labrador retrievers, volunteering on community boards, or devoting her time to mentoring other entrepreneurs and business owners.

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Inbound Success Podcasts & Shows Marketing Strategy

"Get $64 Million in Revenue From a $6,000 Marketing Budget Ft. Ryan Bonnici of G2 Crowd" (Inbound Success Ep. 60)

By: Kathleen Booth on October 15th, 2018

Blog Feature

What if I told you that you could invest $6,000 in your marketing and get a ONE MILLION percent return on investment? Sounds pretty good, doesn't it? Ryan Bonnici This is exactly what Ryan Bonnici did during his time at HubSpot, and what he is planning on repeating now that he's taken on the role of CMO at G2 Crowd. This week on The Inbound Success Podcast, Ryan shares exactly what he did to deliver unheard of results and how you can do the same thing for minimal investment. His approach is simple, accessible and something that any business can replicate quickly with a bit of out-of-the-box thinking and the help of a web developer.

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Inbound Success Podcasts & Shows Marketing Strategy

"Get Killer Marketing Results on a Small Budget Ft. Conor Malloy of Chi City Legal" (Inbound Success Ep. 59)

By: Kathleen Booth on October 8th, 2018

Blog Feature

Can you realistically expect to get great results from inbound marketing if you have a shoestring budget and no dedicated marketer? Conor Malloy Just about every marketer I've ever spoken with has cited "lack of time" as their biggest challenge, followed closely by lack of budget. That's why I was so excited to interview Conor Malloy of Chi City Legal for this week's The Inbound Success Podcast.  Conor and his business partner operate a two person law firm in Chicago and in addition to his full time job as an attorney and partner in the firm, Conor serves as the firm's marketer. With almost no budget, and with very little time or marketing experience, Conor has managed to generate extraordinary results for his law practice. Want to learn how he does it?

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IMPACT Stories

Why IMPACT Is Becoming a Media Company (And Why You Should Too)

By: Kathleen Booth on October 2nd, 2018

Blog Feature

The business media is littered with articles about pivoting --69,400,000 of them to be exact. We hear all about pivots and the message is generally that our organizations are supposed to evolve, but how does that work? How does it happen? What does a pivot look like? How do you know it’s time for a change?

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Inbound Success Podcasts & Shows Marketing Strategy

"Incorporating Voice Search in Your Marketing Strategy Ft. Jeff Rohrs of Yext" (Inbound Success Ep. 58)

By: Kathleen Booth on October 1st, 2018

Blog Feature

Voice search is getting a lot of buzz these days, but what types of companies is it right for and how should you use it as part of your marketing mix? Jeff Rohrs This week on The Inbound Success Podcast, Yext CMO Jeff Rohrs breaks down the subject of voice-first search and explains what types of companies it is particularly well suited for. He also shares specific examples of how small and medium sized businesses can quickly and easily get set up to be found on voice search and translate that into more business.

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Inbound Success Podcasts & Shows Search Engine Optimization

"How to Succeed with SEO in 2018 Ft. Jeremiah Smith of SimpleTiger" (Inbound Success Ep. 57)

By: Kathleen Booth on September 24th, 2018

Blog Feature

With search engine optimization changing so much, what's the secret to succeeding with SEO in 2018? Jeremiah Smith This week on The Inbound Success Podcast, SimpleTiger CEO Jeremiah Smith shares his insights on what's working - and what's not - with SEO. As the head of an SEO agency, he's worked with quite a few clients to solve SEO challenges and gets into specific detail on things like how to approach site structure, navigation menus, keyword and backlink strategies and more. He also shares his predictions for how voice search will impact the future of SEO.  So much good stuff - check it out!

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Inbound Success Podcasts & Shows

"The Secrets to a Successful Podcast Ft. Jay Acunzo" (Inbound Success Ep. 56)

By: Kathleen Booth on September 17th, 2018

Blog Feature

Lots of brands have podcasts, but very few podcasts succeed in delivering business results. Why? Jay Acunzo This week on The Inbound Success Podcast, Unthinkable Media Founder Jay Acunzo breaks down his formula for creating wildly successful podcasts for businesses like Drift, Divvy, Wistia, Flipboard, The Content Marketing Institute and Social Media Examiner. 

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Blogging business blogging Content Distribution

Blogging Strategy: When Should You Consider Publishing on Medium?

By: Kathleen Booth on September 14th, 2018

Blog Feature

I’m a marketer who is definitely guilty of shiny object syndrome. I see something new and my first thought is almost always “Ooh, I need to do that!” Then, very often, that thought is followed by me putting whatever I happen to be working on aside and jumping on said new thing at the expense of the 1,000 other priorities on my daily to do list. Sound familiar?

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Inbound Success Podcasts & Shows

"Product Qualified Leads Ft. Elle Morgan of Woopra" (Inbound Success Ep. 55)

By: Kathleen Booth on September 10th, 2018

Blog Feature

How did SaaS startup Woopra increase lead to customer conversion rates while also shortening their sales cycle and improving the efficiency of the sales team? Elle Morgan This week on The Inbound Success Podcast, Woopra Head of Partnerships Elle Morgan shares the company's product qualified lead model and breaks down specifically what a PQL is, how it differs from an MQL, and the specific behavioral indicators that Woopra evaluates to determine whether its leads qualify as PQLs. 

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