All the data I've seen points to a strong correlation between organic traffic growth and the frequency with which companies blog, so I was fascinated to learn how Stephen O'Connor and Kaitlyn Petro were able to reduce the number of blogs they published while dramatically growing organic website traffic for Advanced Data Systems Corporation. Stephen - who is the Director of Digital Marketing for ADSC - and Kaitlyn - a Strategist with IMPACT who works with Stephen on the company's marketing, break down some of the key lessons they've learned throughout the five years they've worked together.
This week, I'm taking another deep dive into podcasting - this time with Andrew Dymski of DoInbound and GuavaBox. Andrew is also a co-host of The Agency Journey podcast, a fantastic resource aimed at helping agency owners build and grow their agencies. He and his co-host Gray MacKenzie have been podcasting for some time now and have published over 120 episodes, with lots of lessons to share from that experience.
What are the best inbound marketers doing to get great results from their campaigns? That is the question that I set out to answer each week here on The Inbound Success Podcast, and now that I have published the first ten episodes, I wanted to take some time to distill the lessons learned from those interviews. Ten episodes might not sound like much, but the people that I spoke to are some of the most impressive and accomplished marketers I know, so there's a lot to digest. I've boiled it all down into 14 lessons that you can begin to apply right now to improve the results you're getting from your marketing. Some of these are just good reminders to follow the inbound methodology, and others showcase why its so important to think outside of the box when it comes to inbound marketing.
Looking for a way to generate leads, establish thought leadership and get massive return on investment from your marketing? Look no further than podcasting. In this week's episode of The Inbound Success Podcast, I'm interviewing George B Thomas of The Sales Lion and The HubCast Podcast about how he created and grew The HubCast, and what it has meant for him personally and professionally.
Looking for creative approaches to getting in front of a difficult-to-reach C-suite audience? On this week's episode of The Inbound Success Podcast, I'm interviewing Patrick Shea, the VP of Demand Generation at Boston-based Cybereason about how he fused a classic inbound marketing approach with account-based marketing and direct mail to reach and convert executive level buyers of the company's enterprise-level cyber security software solution.
In today's crowded content marketing space, is it still possible to dramatically grow your website traffic through blogging? The answer is yes, and in this week's episode of The Inbound Success Podcast, I'm interviewing Databox CEO, Pete Caputa about the strategies he used to grow the company's website traffic by 600% and inbound leads by 400% in just 9 months. He's got some simple, actionable takeaways anyone can use right away to boost traffic, so you won't want to miss this episode!
Most marketers use Facebook ads for top-of-the-funnel brand awareness and lead generation, but did you know that they are also an effective way to nurture sales-ready leads and shorten the sales cycle? In this week's episode of The Inbound Success Podcast, I'm interviewing Rick Kranz, the CEO of OverGo Studio and the Founder of the Facebook Ads Studio, about a progressive re-marketing campaign he built using Facebook's ads tool.
Can you use inbound marketing to increase sales when you sell through a distributor channel? In this week's episode of The Inbound Success Podcast, I'm interviewing Ed Marsh of Consilium Global Business Advisors, an inbound marketing agency owner and an export advisor for American Express.