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Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Kathleen Booth

Kathleen joined IMPACT after successfully exiting her own digital marketing agency, which she grew from startup to HubSpot Platinum level partner. As part of the sales and business development team at IMPACT, Kathleen leverages her 11+ years as an entrepreneur and inbound marketing agency owner to advise businesses on digital marketing and sales solutions that will deliver measurable results in the form of customer acquisition and revenue growth. When she’s not working, you’ll find Kathleen spending time with her children, taking long walks with her two rescued Labrador retrievers, volunteering on community boards, or devoting her time to mentoring other entrepreneurs and business owners.

Blog Feature

Inbound Success

"Conversion Rate Optimizing a Blog" The Inbound Success Podcast Ep. 4 [Show Notes]

By: Kathleen Booth
September 18th, 2017

Sometimes the best inbound marketing campaigns don't look like campaigns at all. In this week's episode of The Inbound Success Podcast, I interview Bob Ruffolo, IMPACT's Founder and CEO and he's sharing the results that IMPACT achieved by applying conversion rate optimization principles to the company's own blog.

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Blog Feature

Inbound Success

"From Product Centric to Audience Centric Marketing:" The Inbound Success Podcast Ep. 3 [Show Notes]

By: Kathleen Booth
September 12th, 2017

How did an experienced inbound marketer help her company turn around their marketing results? In this week's episode of The Inbound Success Podcast, I'm interviewing inbound marketing powerhouse Stephanie Casstevens. In my 10+ years as an agency owner and HubSpot partner, I've met few people with the experience, enthusiasm, and insight that Stephanie brings to the table and I'm excited to share the lessons learned from one of her top performing campaigns.

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Inbound Success

“Using Content to Fuel Demand Generation in Food Service:” The Inbound Success Podcast Ep. 2 [Show Notes]

By: Kathleen Booth
September 5th, 2017

Many businesses that sell through distributors face the same challenge - increasing product sales when you have no direct relationship with the end customer. This week, my guest is Greg Linnemanstons, President of The Weidert Group, an inbound marketing agency located in Appleton, Wisconsin and Platinum level HubSpot partner. Weidert Group has been a HubSpot partner since 2011 and specializes in B2B clients in the industrial space. In today’s interview, Greg is sharing the details of a campaign that was successful in creating demand amongst restaurateurs and other end customers for a wholesale pizza crust manufacturer.

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Blog Feature

saas-marketing-tools | Inbound Success

"SaaS Marketing for CEOs:" The Inbound Success Podcast Ep. 1 [Show Notes]

By: Kathleen Booth
August 28th, 2017

What's the secret to building an inbound marketing campaign aimed at the elusive CEO audience? In this week's episode of The Inbound Success Podcast, I'm interviewing Kuno Creative co-founder John McTigue, a leader in the inbound marketing space whose SaaS Marketing for CEOs campaign brought in a half million dollars in new business to his agency.

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Blog Feature

Strategy

How To Stop Writing Sucky Copy (and Boost Conversions)

By: Kathleen Booth
August 14th, 2017

Content is at the heart of everything we do as marketers. Whether writing an email, creating a blog, developing the script for a video, or writing social media posts, at some point in our journey as marketers we sit down and write. Unfortunately, much of the time the stuff we write just plain sucks. I recently read the results of a survey by 4As that found only 4% of people believe marketers practice integrity. Do you know what that means? People don’t trust us.

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Blog Feature

Strategy

Quintain and IMPACT Joined Forces: Here’s Why (& the Lesson for All)

By: Kathleen Booth
July 3rd, 2017

Today marks almost one month since I joined the team at IMPACT. The last several weeks have been a whirlwind -- in the best possible way -- and now that I’ve settled in, I thought I would take some time to share the story of what brought me to the IMPACT team.  I’ve always been an open book, so here’s the scoop...

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Blog Feature

Design

Growth-Driven Design vs. Traditional Web Design

By: Kathleen Booth
September 8th, 2015

Remember the last time you went through a website redesign? Do you have fond memories of the process? If you're like most people, the answer is a definitive "No!" The process of redesigning a website is complex, time consuming, expensive and difficult. However, it's also a necessary evil. Let your website languish and not only will your organization look out of date, search engines will most likely rank you lower and lower over time, to the point where you might as well not have a site at all. 

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Blog Feature

Design

5 Web Design Best Practices for Insurance Agencies

By: Kathleen Booth
January 26th, 2015

Insurance is something everyone needs. Unfortunately, marketers in this field face two big problems: The product isn’t sexy, and the market couldn’t be more crowded. So, what’s your differentiator? Let me guess. Is it your knowledge and unbeatable customer service? Sigh. The insurance industry is incredibly competitive and with everyone selling the same schtick, making the very best first impression is critical. No, I'm not talking about the first impression you make when a potential client walks through the door. More important than that is the impression that potential customers see when they first visit your website, especially in comparison to your direct competitors.When you visit your competitors' sites and then return to your own, do you cringe? Maybe you already know your site isn’t up to par, but just don’t know how to fix it. Or, maybe that statement just got you thinking about your website.

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