Inbound Marketing Blog

Christine Austin

As the front-end web designer/developer for IMPACT, Christine uses her knowledge to help create dynamic visual and interactive solutions. Her attention to detail, innovative skills, and passion for anything UX drives her to constantly learn and improve. In her off time, Christine enjoys doing anything involving yoga, watching cat videos on youtube, or dabbling in fine art.

Marketing Automation Messaging Bots

6 Stellar Chatbots for Small Business Teams in 2018

By: Christine Austin February 7th, 2018

Blog Feature

Convenience and automation have increasingly become daily necessities for businesses looking to streamline their marketing and customer service -- but these luxuries aren’t and shouldn’t be limited to enterprise companies. Both large and small organizations ultimately share the same goals; increasing profits, maximizing productivity, increasing brand awareness, etc.

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Strategy Website Copy

Content Copycat: What To Do When Your Website Gets Copied

By: Christine Austin January 24th, 2018

Blog Feature

As many of us know, it can be an incredible challenge to create a website with wonderful content that can generate leads and attract qualified traffic, but, once you do, it's extremely gratifying to see all that hard work finally paying off. Unfortunately, there are many out there who may decide to use that success to their advantage… We’re not talking “imitation is the highest form of flattery,” I mean they may straight copy your content, design, or worse, your entire site.

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Website Design

The Unfair Design Advantage: is UX Actually Important? [Infographic]

By: Christine Austin January 21st, 2018

Blog Feature

When you're part of a startup, it can be hard to distinguish the importance of design and usability in your product. It's so easy to get caught up with refining your product and understanding how to properly market it, that UX and UI become an afterthought.

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Technology News

6 Cool Gadgets to Keep Your Eyes on From CES 2018

By: Christine Austin January 11th, 2018

Blog Feature

At CES 2018, companies from the TV, appliance, artificial intelligence (AI), automotive, and other spaces venture to show off their futuristic products for consumers.  With the increased popularity of voice-controlled products and integrations with smart speakers, many companies came showing off to make sure they beat their own competitors to the voice game.

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Facebook Marketing Examples

9 Facebook Live for Business Examples You've Got to See

By: Christine Austin January 10th, 2018

Blog Feature

With video marketing on the rise, coming up with a catchy and attractive video can be a huge challenge for those who lack the time (and money). That's where the beauty of Facebook Live comes in. Making its debut in 2016, the service has enabled users to make videos that stream live using only a minimum of your smartphone's camera to capture it. But as intimidating as streaming live might be, there is a variety of brand-boosting benefits to using the service that will only make you seem more trustworthy and credible as a company.

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Technology News

How These Top 7 Tech Mergers & Acquisitions of 2017 Will Affect 2018

By: Christine Austin January 2nd, 2018

Blog Feature

Sometimes, the best you could hope for is to go out with a bang. Whether your a company whose becoming progressively successful or one who just doesn’t see a clear future for itself, being acquired can be an exciting strategy leading to an unknown future.

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Strategy B2C Marketing

9 Brands That Brilliantly Newsjacked Star Wars: The Last Jedi

By: Christine Austin December 15th, 2017

Blog Feature

Recently, there has been a very intense force in the air. Unless you live off the grid, then you probably already know that Star Wars: The Last Jedi has been quickly attracting viewers young and old these past few months. With Star Wars: Rogue One making 1.056 billion USD worldwide at the box office, one can only imagine what this year's film will hit.

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Search Engine Optimization

What the Reversal of Net Neutrality Means for Small Businesses [Updated]

By: Christine Austin December 6th, 2017

Blog Feature

The regulations against net neutrality have been moved back into the spotlight. On April 26th,  Ajit Pai, FCC Chairman, gave a speech in Washington where he announced his move to undo an Obama-era FCC regulation against broadband internet providers. His proposal looks to undo the 2015 rules that implemented net neutrality with a Title II classification. But people on each side of the debate have varying concerns about altering the regulation and how it not only affects the big companies but the little guys as well.

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