Launching a site is one of, if not the most, exciting parts of the entire redesign process. Seeing the product you and your team worked on so hard come to life is nothing short of sweet. After you celebrate the launch, however, the one thing you never want to happen occurs…
Web developers can bring a range of talent to the table. Some deliver the technical know-how for creating a site while others are better at understanding the design and experience that needs to be created for a user. But your web developer can't just have a kick-ass portfolio. You need to dig deep and evaluate more than their skill set.
Facebook has to be a critical component of a B2B & B2C inbound marketing program, but so long as you are doing it right. I saw this quote on a Inc magazine that "62 percent of small business owners say Facebook Ads don't work." While the culprit for this is typically the visuals and copy, others blame the platform not being conducive to ads. People know you want to go to Facebook to browse, not to be bombarded with ads.
The internet is full of some amazing and inspiring websites. These special snowflakes are the ones who find innovative ways to utilize every possible design and technological boundary to their advantage to create experiences that many organizations wish they had. Finding these diamonds in the rough can be an incredible challenge, especially if you are unsure of where to start.
Just two weeks after Mark Zuckerberg faced Congress on Capitol Hill, the platform has racked up tons of publicity ranging from the newest policies its implementing, questions over the platform future, and to what developers working with Cambridge Analytica are saying about the data mining.
In the second of two Congressional hearings this week, Mark Zuckerberg, Co-founder, Chairman, and CEO of Facebook, was questioned for a heavy five hours by members of the House, yesterday. Once again, lawmakers took their four-minute windows to criticize, yet also praise, the company Zuckerberg created and its efforts to regulate the content & data shared on its platform. Although, not as prominent in Wednesday’s hearing, Cambridge Analytica was still brought up as a topic of discussion or an example in some of the House members questions. House members instead presented other concerns surrounding privacy, data ownership, and GDPR and freedom of speech -- things all digital marketers and tech companies should keep in mind.
The world moves fast. When the new iPhone comes out, many rush to be the first to see, play, and review it. When there’s breaking news, people are glued to their TV screens waiting for updates while reporters scramble to be the first to deliver.
Many feel the best user experience is one that naturally nurtures and converts users through content and design. We look for a balance that guides users to the places and actions we want, but once they are there, how do you persuade them to actually convert (without, ya know..stating the obvious)?