Inbound Marketing Blog

Christine Austin

As the front-end web designer/developer for IMPACT, Christine uses her knowledge to help create dynamic visual and interactive solutions. Her attention to detail, innovative skills, and passion for anything UX drives her to constantly learn and improve. In her off time, Christine enjoys doing anything involving yoga, watching cat videos on youtube, or dabbling in fine art.

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News Conversational Marketing

How Buffer's New Tool, SocialChat, Helps Take Your Website Conversations Further

By: Christine Austin on October 12th, 2018

Blog Feature

In an article on their blog, Buffer unveiled a brand new tool, called SocialChat, to help improve the conversations that companies have with users on their websites. SocialChat allows website visitors to start conversations on your site, and continue them outside of your site, via Twitter direct messages (DMs) or Facebook Messenger.

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News Search Engine Optimization

Google's 20th Anniversary: 8 Big SEO Updates & Changes You Need to Know

By: Christine Austin on September 27th, 2018

Blog Feature

Google VP of Search, Ben Gomes, took to the stage at Google’s Future of Search event to not celebrate their 20th anniversary, but instead, to paint a picture for the future of search. His talk started off with giving a overview of Google's mission, and its focus on continuously organizing todays library of websites online. He also noted how the core principles for searching have also stayed the same, despite the overwhelming changes with technology.

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Website Design Examples Responsive Design

21 Best Examples of Effective Mobile Website Design [+Video]

By: Christine Austin on September 10th, 2018

Blog Feature

Mobile websites have begun to look, work, and perform better than ever as we have progressively begun to consider various device sizes in our designs. The restrictive nature of mobile has forced marketers, designers, and developers to consider the implications of specific functionality on smaller screen sizes. This allows the best responsive to separate themselves and stand out as amazing examples of excellently executed mobile web design.

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Website Design User Experience Design Infographics

8 Reasons Behind Why People Are Leaving Your Website [Infographic]

By: Christine Austin on September 9th, 2018

Blog Feature

You’ve designed a great website with all the best details in mind. You have edited the content three times over and think the page truly stands up against those you aspire to be like -- so, why aren't your visitors sticking around? 

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Search Engine Optimization News

The 3 Biggest 2018 Google Updates You Need to Know (So Far)

By: Christine Austin on August 17th, 2018

Blog Feature

The month of August has brought a substantial amount of changes and news around the way Google is ranking your content and how it tracks your activity. In one major update, Google has decided to take another broad look into the ways it ranks all of its crawled content and better verify what sites are actually reputable and make “users feel comfortable about using it.”

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Search Engine Optimization Content Marketing Marketing Technology

17 Free Content Analysis Tools To Boost Your Online Marketing Efforts

By: Christine Austin on July 27th, 2018

Blog Feature

To analyze your content marketing efforts, you have to hire an analyst who, for a pricey fee, would provide a detailed report on the growth or lack thereof of your site. However, nowadays, there are free SEO and Content Analysis tools that help do the same job.

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Career

Creative Problem-Solving and Knowing When It's Time to Ask for Help [Interview]

By: Christine Austin on June 29th, 2018

Blog Feature

If working in the agency world has taught me anything, its that you are going to be presented with some pretty challenging problems and you need to face them head-on. But finding the solution to those problems isn't always the easiest, and it can feel pretty aggravating when you just can't solve them. 

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Interviews Website Development

The 5 Most Common Website Bugs Found After a Site Launch [Interview]

By: Christine Austin on June 14th, 2018

Blog Feature

Launching a site is one of, if not the most, exciting parts of the entire redesign process. Seeing the product you and your team worked on so hard come to life is nothing short of sweet. After you celebrate the launch, however, the one thing you never want to happen occurs…

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