Inbound Marketing Blog

Christine Austin

As the front-end web designer/developer for IMPACT, Christine uses her knowledge to help create dynamic visual and interactive solutions. Her attention to detail, innovative skills, and passion for anything UX drives her to constantly learn and improve. In her off time, Christine enjoys doing anything involving yoga, watching cat videos on youtube, or dabbling in fine art.

Facebook Ads Data Security

4 Key Takeaways from Day 2 of Mark Zuckerberg's Congressional Hearing

By: Christine Austin April 12th, 2018

Blog Feature

In the second of two Congressional hearings this week, Mark Zuckerberg, Co-founder, Chairman, and CEO of Facebook, was questioned for a heavy five hours by members of the House, yesterday. Once again, lawmakers took their four-minute windows to criticize, yet also praise, the company Zuckerberg created and its efforts to regulate the content & data shared on its platform. Although, not as prominent in Wednesday’s hearing, Cambridge Analytica was still brought up as a topic of discussion or an example in some of the House members questions. House members instead presented other concerns surrounding privacy, data ownership, and GDPR and freedom of speech -- things all digital marketers and tech companies should keep in mind.

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Search Engine Optimization Website Design

The Importance of Website Load Time (& 5 Ways to Improve Performance)

By: Christine Austin March 22nd, 2018

Blog Feature

The world moves fast. When the new iPhone comes out, many rush to be the first to see, play, and review it. When there’s breaking news, people are glued to their TV screens waiting for updates while reporters scramble to be the first to deliver.

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Conversion Rate Optimization Website Design

6 No-Word Persuasive Strategies to Keep People on Your Website [+ Examples]

By: Christine Austin March 8th, 2018

Blog Feature

Many feel the best user experience is one that naturally nurtures and converts users through content and design. We look for a balance that guides users to the places and actions we want, but once they are there, how do you persuade them to actually convert (without, ya know..stating the obvious)?

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Marketing Automation Messaging Bots

6 Stellar Chatbots for Small Business Teams in 2018

By: Christine Austin February 7th, 2018

Blog Feature

Convenience and automation have increasingly become daily necessities for businesses looking to streamline their marketing and customer service -- but these luxuries aren’t and shouldn’t be limited to enterprise companies. Both large and small organizations ultimately share the same goals; increasing profits, maximizing productivity, increasing brand awareness, etc.

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Strategy Website Copy

Content Copycat: What To Do When Your Website Gets Copied

By: Christine Austin January 24th, 2018

Blog Feature

As many of us know, it can be an incredible challenge to create a website with wonderful content that can generate leads and attract qualified traffic, but, once you do, it's extremely gratifying to see all that hard work finally paying off. Unfortunately, there are many out there who may decide to use that success to their advantage… We’re not talking “imitation is the highest form of flattery,” I mean they may straight copy your content, design, or worse, your entire site.

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Website Design

The Unfair Design Advantage: is UX Actually Important? [Infographic]

By: Christine Austin January 21st, 2018

Blog Feature

When you're part of a startup, it can be hard to distinguish the importance of design and usability in your product. It's so easy to get caught up with refining your product and understanding how to properly market it, that UX and UI become an afterthought.

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Technology News

6 Cool Gadgets to Keep Your Eyes on From CES 2018

By: Christine Austin January 11th, 2018

Blog Feature

At CES 2018, companies from the TV, appliance, artificial intelligence (AI), automotive, and other spaces venture to show off their futuristic products for consumers.  With the increased popularity of voice-controlled products and integrations with smart speakers, many companies came showing off to make sure they beat their own competitors to the voice game.

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Facebook Marketing Examples

9 Facebook Live for Business Examples You've Got to See

By: Christine Austin January 10th, 2018

Blog Feature

With video marketing on the rise, coming up with a catchy and attractive video can be a huge challenge for those who lack the time (and money). That's where the beauty of Facebook Live comes in. Making its debut in 2016, the service has enabled users to make videos that stream live using only a minimum of your smartphone's camera to capture it. But as intimidating as streaming live might be, there is a variety of brand-boosting benefits to using the service that will only make you seem more trustworthy and credible as a company.

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