Inbound Marketing Blog

Christine Austin

As the front-end web designer/developer for IMPACT, Christine uses her knowledge to help create dynamic visual and interactive solutions. Her attention to detail, innovative skills, and passion for anything UX drives her to constantly learn and improve. In her off time, Christine enjoys doing anything involving yoga, watching cat videos on youtube, or dabbling in fine art.

Search Engine Optimization

What the Reversal of Net Neutrality Means for Small Businesses [Updated]

By: Christine Austin December 6th, 2017

Blog Feature

The regulations against net neutrality have been moved back into the spotlight. On April 26th,  Ajit Pai, FCC Chairman, gave a speech in Washington where he announced his move to undo an Obama-era FCC regulation against broadband internet providers. His proposal looks to undo the 2015 rules that implemented net neutrality with a Title II classification. But people on each side of the debate have varying concerns about altering the regulation and how it not only affects the big companies but the little guys as well.

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Blogging Website Design User Experience Design

9 Blog Layout Best Practices to Remember in 2018

By: Christine Austin November 30th, 2017

Blog Feature

Your business’s blog is a staple for driving new users to your website who seek knowledge and answers to the questions they have. It thrives on expert content marketing that’s valuable to your audience which ultimately helps drive visitors to grow your business.   In fact, small businesses that blog get 126% more lead growth than small businesses that do not blog  (Source: HubSpot). While content marketing on your blog is a crucial part of making sure you’re generating traffic to it, content alone will not ensure your blog is making the best impression.

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Conversion Rate Optimization Landing Pages

What is a Good Landing Page Conversion Rate?

By: Christine Austin November 8th, 2017

Blog Feature

You're generating traffic and converting leads, but is it enough? While landing pages are easily the most important pages on your website (they're where you convey value, earn trust, and convert visitors into leads), marketers often struggle to understand their performance.

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Inbound Marketing Just for Fun Keyword Analysis

How Inbound Marketing Grew My Spotify Playlist Following

By: Christine Austin October 12th, 2017

Blog Feature

"Music is an integral part of life, day in and day out," said Jeff Levick, Spotify's chief revenue officer.  It’s the special ingredient that fuels our workouts, car rides, walks in the park, and if you're like most of us at IMPACT, feeds our productivity at work.  The music service giant now has 140 million monthly active users and it's a go-to for collecting and creating your favorite music in playlists, but I think it's safe to say the majority of us don't think about others following those playlists as well. We think about ourselves and what’s going to make the best playlist for our own needs. That’s exactly the approach I took with my playlists -- until last year. 

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Website Design B2B Marketing Examples

11 Powerful Examples of B2B Product Service Pages

By: Christine Austin September 14th, 2017

Blog Feature

Your services page is one of the most critical pages on your website whose purpose is to not only reveal what you offer but how your company stands out from the rest. It starts with the messaging. Based upon the service you have; you need to figure out the best way to explain it. This could be through short sentences, long paragraphs, bullet point sections, or video.

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INBOUND Event Creative Inspiration

4 INBOUND 2017 Sessions Every Creative Must Attend

By: Christine Austin August 30th, 2017

Blog Feature

HubSpot’s inbound marketing conference comes around once a year, and it’s almost always bigger and better than the year before. With all the excitement and sessions going on all at once, it can be a real challenge to figure out where your time is best spent...especially if you’re a designer or a developer.

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Infographics User Experience Design

The Business Value of UX Design [Infographic]

By: Christine Austin August 19th, 2017

Blog Feature

Your website’s UX has a very important job. One might think it’s simply to create a holistic experience for your websites visitors, one that avoids weird layouts, counter-intuitive functionality, or confusing user journeys. Although these elements make up key parts to implementing UX design, its true focus lies somwhere beyond simple design enhancements.

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Website Design Content Management Systems

WordPress Alternatives: 16 Worth Considering For Your Website Redesign

By: Christine Austin August 15th, 2017

Blog Feature

It’s no doubt that WordPress is one of the most dominant CMS platforms on the market. According to CodeinWP, “around 15,886,000 websites on the web use WordPress,” and that number has consistently stayed high. This popularity doesn’t go without reason. WordPress’ vast amount of themes & plugins, knowledgeable support, and consistently updated platform make it an appealing content management system (CMS) for many businesses and personal users.

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