Inbound Marketing Blog

Christine Austin

As the front-end web designer/developer for IMPACT, Christine uses her knowledge to help create dynamic visual and interactive solutions. Her attention to detail, innovative skills, and passion for anything UX drives her to constantly learn and improve. In her off time, Christine enjoys doing anything involving yoga, watching cat videos on youtube, or dabbling in fine art.

Search Engine Optimization Content Marketing Marketing Technology

17 Free Content Analysis Tools To Boost Your Online Marketing Efforts

By: Christine Austin July 27th, 2018

Blog Feature

To analyze your content marketing efforts, you have to hire an analyst who, for a pricey fee, would provide a detailed report on the growth or lack thereof of your site. However, nowadays, there are free SEO and Content Analysis tools that help do the same job.

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Career

Creative Problem-Solving and Knowing When It's Time to Ask for Help [Interview]

By: Christine Austin June 29th, 2018

Blog Feature

If working in the agency world has taught me anything, its that you are going to be presented with some pretty challenging problems and you need to face them head-on. But finding the solution to those problems isn't always the easiest, and it can feel pretty aggravating when you just can't solve them. 

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Interviews Website Development

The 5 Most Common Website Bugs Found After a Site Launch [Interview]

By: Christine Austin June 14th, 2018

Blog Feature

Launching a site is one of, if not the most, exciting parts of the entire redesign process. Seeing the product you and your team worked on so hard come to life is nothing short of sweet. After you celebrate the launch, however, the one thing you never want to happen occurs…

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Website Development Career

Every Great Web Developer Has These 7 Characteristics [Interview]

By: Christine Austin June 8th, 2018

Blog Feature

Web developers can bring a range of talent to the table. Some deliver the technical know-how for creating a site while others are better at understanding the design and experience that needs to be created for a user. But your web developer can't just have a kick-ass portfolio. You need to dig deep and evaluate more than their skill set.

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B2B Marketing Facebook Ads Examples

14 Inspiring B2B & B2C Facebook Ad Examples

By: Christine Austin June 1st, 2018

Blog Feature

Facebook has to be a critical component of a B2B & B2C inbound marketing program, but so long as you are doing it right. I saw this quote on a Inc magazine that "62 percent of small business owners say Facebook Ads don't work." While the culprit for this is typically the visuals and copy, others blame the platform not being conducive to ads. People know you want to go to Facebook to browse, not to be bombarded with ads.

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Website Design Examples

21 Award-Winning Website Designs & What They Did Right

By: Christine Austin May 23rd, 2018

Blog Feature

The internet is full of some amazing and inspiring websites. These special snowflakes are the ones who find innovative ways to utilize every possible design and technological boundary to their advantage to create experiences that many organizations wish they had. Finding these diamonds in the rough can be an incredible challenge, especially if you are unsure of where to start.

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Facebook Marketing Data Security

Facebook & Cambridge Analytica Roundup: 7 Updates on the Data Privacy Scandal

By: Christine Austin April 27th, 2018

Blog Feature

Just two weeks after Mark Zuckerberg faced Congress on Capitol Hill, the platform has racked up tons of publicity ranging from the newest policies its implementing, questions over the platform future, and to what developers working with Cambridge Analytica are saying about the data mining.

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Facebook Ads Data Security

4 Key Takeaways from Day 2 of Mark Zuckerberg's Congressional Hearing

By: Christine Austin April 12th, 2018

Blog Feature

In the second of two Congressional hearings this week, Mark Zuckerberg, Co-founder, Chairman, and CEO of Facebook, was questioned for a heavy five hours by members of the House, yesterday. Once again, lawmakers took their four-minute windows to criticize, yet also praise, the company Zuckerberg created and its efforts to regulate the content & data shared on its platform. Although, not as prominent in Wednesday’s hearing, Cambridge Analytica was still brought up as a topic of discussion or an example in some of the House members questions. House members instead presented other concerns surrounding privacy, data ownership, and GDPR and freedom of speech -- things all digital marketers and tech companies should keep in mind.

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