In case you missed it, we redefined inbound this week at IMPACT Live. Inbound is not simply about generating traffic, leads, and sales. It’s a philosophy, a mindset, predicated on being so helpful it hurts. It’s about being obsessed with enabling the success of others. Doesn’t that sound like leadership to you? Or at least what it should be?
If you can’t communicate effectively with your team or organization, you aren’t going effectively lead them to success. While admittedly communication is often a scapegoat for larger organizational issues, it is extremely important. With that in mind, today, we are focusing on it as a catalyst to lead our teams more fruitfully. Have you ever had a boss or leader who solely relied on email, notes, or middlemen to communicate with you? I have -- and it wasn’t fun.
Where was I five years ago? At the company headquarters of D Company, 1st Battalion, 504th Parachute Infantry Regiment located in the Center of the Universe -- AKA, Fort Bragg, North Carolina. I had the honor of being Dog 6, the company commander of D Company, responsible for everything D Company did or didn’t do. At the time, we were about to go to the field for a week’s worth of training, including marksmanship and war-fighting.
Every day, my inbox is flooded with messages and blog articles proposing the many things leaders should be doing to become even better leaders. Some of these titles might look familiar to you...
When you’re the leader of an organization, you have to be willing to experiment -- with new ideas, processes, etc.
So, you’re not seeing the results you want from your team. You’re baby-stepping. You’re doing the work -- but your team isn’t developing, moving the ball forward, or doing great work and moving it into the done column. You and your team aren’t having fun anymore... Your team is missing revenue goals. Team velocity is stagnant at best. For some reason, your team can’t break through and deliver the outcomes necessary to fulfill their purpose. The truth is -- It may not be them.
4:29 a.m. I did it again. I'm 60 seconds away from my alarm going off, and I’ve carelessly wasted the extra minute of sleep I could have gotten. Another day begins.
IMPACT is known for its transparency within the inbound marketing community. We tell it like it is. If HubSpot does something that doesn’t make sense, we talk about it. And after IMPACT went through a rough period back in 2015, Bob didn’t hide behind a veil of secrecy. He started writing about it and talking about it. A lot.