How often do you come across an article claiming to reveal the hottest new marketing trend? For me, it’s almost a weekly occurrence, and if you’re like me, you’ve probably become much more skeptical and weary when it comes to deciding which new trends are actually here to stay. You might even find yourself reading about new trends thinking, “That will never last.” That’s not a bad thing.
While people may not be familiar with Dieter Rams, chances are everyone has used a product heavily influenced by him. Rams, a German industrial designer, is one of the most influential designers of the 20th and 21st centuries. His work and design philosophy of “less but better” helped Braun, a consumer products company, create products that transformed the way people use household appliances and today, his philosophies and principles continue to influence designers and major companies like Apple. One of the most influential contributions to the design world is Rams’s set of guidelines known as the “10 Principles of Good Design.”
The most successful types of marketing campaigns are relatable, engaging, and memorable. Infographics are a perfect example of an engaging piece of content. According to HubSpot, since 2014 the use of infographics in B2B marketing has increased in popularity from 9% to almost 62%. This is partly due to the visual nature of infographics that make it easier to interpret information.
Although we celebrated the great holiday of Festivus almost four months ago, I have one last minute grievance I’d really like to air. I’ve officially run out of patience for articles that declare “[Insert Year Here] is the Year of Mobile Design” or mention mobile-friendly design as a “top trend” for the year.
Over the past year we’ve seen more and more companies focusing on producing visual content. The combination of using powerful tools like video, gifs, and infographics and social media platforms like Facebook, Twitter, and Pinterest putting more emphasis on visual content make it obvious that this is the direction the marketing industry is moving.
“Mobile web browsing overtakes desktop for the first time!” Two years ago that headline was plastered across some of the most popular blogs in the industry. Today, we’re still in the midst of the mobile revolution and it shows no signs of slowing down. For the first time ever mobile browsing has begun to lead the way we design for desktops. With adults expected to spend an average of 3 hours and 23 minutes on voice mobile media, it’s no surprise to see the features we use every day making their way over to their stationary counterparts on desktop.
Whether you’re the VP of Marketing, an Account Manager, or even a CEO, everyone has a preferred process or workflow when it comes to website design. These workflows keep your team running efficiently while saving you a ton of frustration and time in the long run. Unfortunately, it can be difficult to find an efficient workflow that works and even more difficult to keep it current.
Every company runs into the awkward in-between phase of “Our site needs a redesign” and “Where do we begin?” With Google’s ever-changing algorithm, the daily addition of new design trends, and constant waves of new technology, it can be tough to figure out what your new site needs and what it doesn’t.