Creativity is often compared to a muscle in the body - challenge it and it will grow, but neglect it and it turns into a Netflix-binging couch potato. (Not that there’s anything wrong with that.) Exercising this creative muscle is essential in any discipline of marketing or design. It helps us unleash an ocean of insight and innovation. It keeps us thriving in the workplace with original thoughts and new ideas. Unfortunately, just like a physical muscle, our creative muscle can cramp up.
It’s almost that time of the year; The holiday season. Soon we’ll be planning our holiday parties, preparing for battle on Black Friday, and, if you’re a marketer, reflecting on the past year and trying to predict what UX design trends to keep an eye on in the upcoming year.
Will Rogers, the famous 1930s' actor, said it best, “you will never get a second chance to make a first impression.” Today, you’re not only judged by the first impressions you make with people face-to-face, but also in the digital world. Your website, emails, and social media are all an extension of your company so you want to make sure they all put the best foot forward. According to HubSpot, the homepage is the most frequently visited page on most websites because it’s your site’s oldest link, where most direct visits end up, and the most advertised URL in marketing channels.
In today’s tech-driven marketing world, it can be incredibly difficult to find uninterrupted time to relax and disconnect from the office. For those of you who find yourself constantly checking emails on long weekends like this one or while watching the latest episode of American Horror Story (myself included), you begin to wonder if the glorified “Work-Life Balance” is a real thing or just a myth.
People often through the same stages of emotion when it comes to being tasked with spearheading their company's first website redesign (or build out). Initially, you’re filled with excitement. This is your chance to help bring your company to the next level! Then the feeling of anxiety kicks in and thoughts like “What did I get myself into?” and “Where do I even get started?” start to cross your mind.
We’re easily distracted these days. As a matter of fact, we’re so distracted, an entire industry of fidget spinners and fidget cubes has emerged to help us sit down and concentrate. (I’m might even be using one now as write this article). When it comes to our shrinking attention spans, technology takes a lot of the blame. We have a world of information in our pocket, news is limited to 140-characters, and conversations take place in the form of emojis. As some industries in the digital world struggle to grab attention, there is one medium that’s actually getting more than ever -- email marketing.
There are a number of challenges SaaS companies face when it comes to marketing and growth. Challenges such as customer retention, standing out in a crowded industry, and convincing new people your service is worth investing in. The solutions to many of these challenges start with a SaaS company’s website.For many of your customers, this is the first interaction a person will have with your brand.
When it comes to the topic of creativity it seems like there’s a cloud of mystery that surrounds it.