“Mobile web browsing overtakes desktop for the first time!” Two years ago that headline was plastered across some of the most popular blogs in the industry. Today, we’re still in the midst of the mobile revolution and it shows no signs of slowing down. For the first time ever mobile browsing has begun to lead the way we design for desktops. With adults expected to spend an average of 3 hours and 23 minutes on voice mobile media, it’s no surprise to see the features we use every day making their way over to their stationary counterparts on desktop.
Whether you’re the VP of Marketing, an Account Manager, or even a CEO, everyone has a preferred process or workflow when it comes to website design. These workflows keep your team running efficiently while saving you a ton of frustration and time in the long run. Unfortunately, it can be difficult to find an efficient workflow that works and even more difficult to keep it current.
Every company runs into the awkward in-between phase of “Our site needs a redesign” and “Where do we begin?” With Google’s ever-changing algorithm, the daily addition of new design trends, and constant waves of new technology, it can be tough to figure out what your new site needs and what it doesn’t.
When was the last time you stopped to really reflect? It might seem like a silly question, but when you work in an industry as fast-paced and constantly changing as marketing, it can be easy to forget to slow down and take the time to look back at the work you’ve done. I know I’m guilty of this.
Creativity is often compared to a muscle in the body - challenge it and it will grow, but neglect it and it turns into a Netflix-binging couch potato. (Not that there’s anything wrong with that.) Exercising this creative muscle is essential in any discipline of marketing or design. It helps us unleash an ocean of insight and innovation. It keeps us thriving in the workplace with original thoughts and new ideas. Unfortunately, just like a physical muscle, our creative muscle can cramp up.
It’s almost that time of the year; The holiday season. Soon we’ll be planning our holiday parties, preparing for battle on Black Friday, and, if you’re a marketer, reflecting on the past year and trying to predict what UX design trends to keep an eye on in the upcoming year.
Will Rogers, the famous 1930s' actor, said it best, “you will never get a second chance to make a first impression.” Today, you’re not only judged by the first impressions you make with people face-to-face, but also in the digital world. Your website, emails, and social media are all an extension of your company so you want to make sure they all put the best foot forward. According to HubSpot, the homepage is the most frequently visited page on most websites because it’s your site’s oldest link, where most direct visits end up, and the most advertised URL in marketing channels.
In today’s tech-driven marketing world, it can be incredibly difficult to find uninterrupted time to relax and disconnect from the office. For those of you who find yourself constantly checking emails on long weekends like this one or while watching the latest episode of American Horror Story (myself included), you begin to wonder if the glorified “Work-Life Balance” is a real thing or just a myth.