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"Empathy Is the Secret Ingredient in Magical Content" with Marc Amigone (Content Lab, Ep. 16)

"Empathy Is the Secret Ingredient in Magical Content" with Marc Amigone (Content Lab, Ep. 16) Blog Feature

Liz Moorehead

Editorial Director, Speaker, Host of 'Content Lab' Podcast

November 14th, 2018 min read

I spend a lot of time espousing the virtues of creating absurdly helpful inbound marketing content. In fact, in last week’s minisode, I shared five of my favorite ways to take a dud piece of content from zero to helpful hero.

But this week, we’re going even deeper with Marc Amigone, a member of IMPACT’s sales team, to talk about what he believes is the secret ingredient to creating super effective content -- empathy.

Why empathy? And how does one actually write with empathy?

Well, you’ll have to listen to this week’s conversation to find out. But without giving too much away, I’ll just say that Marc’s answer to those questions made me say “Duh!” and “Holy cannoli!” at the same time.


Listen to the Episode

Weekly Awesome: Blogging Prompts

For this week’s weekly awesome, I’m going to toot my own horn. 

Last Wednesday, I published an article that I think will really help a lot of you guys out: 68 Blogging Prompts to Help You Get Over Writer’s Block

You read that correctly -- 68 prompts for business blog articles to get your mental gears crunching again across a wide range of categories -- price, comparisons, problems, trends, and much, much more.

Look, I know from first-hand experience that putting together a content calendar is hard. So, if you’re looking to breathe a little extra life into your Q4 2018 and Q1 2019 editorial plans, before we all face-first into the holiday season, give my article a peep.

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