Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast
November 14th, 2018
I spend a lot of time espousing the virtues of creating absurdly helpful inbound marketing content. In fact, in last week’s minisode, I shared five of my favorite ways to take a dud piece of content from zero to helpful hero.
Why empathy? And how does one actually write with empathy?
Well, you’ll have to listen to this week’s conversation to find out. But without giving too much away, I’ll just say that Marc’s answer to those questions made me say “Duh!” and “Holy cannoli!” at the same time.
Listen to the Episode
Weekly Awesome: Blogging Prompts
For this week’s weekly awesome, I’m going to toot my own horn.
You read that correctly -- 68 prompts for business blog articles to get your mental gears crunching again across a wide range of categories -- price, comparisons, problems, trends, and much, much more.
Look, I know from first-hand experience that putting together a content calendar is hard. So, if you’re looking to breathe a little extra life into your Q4 2018 and Q1 2019 editorial plans, before we all face-first into the holiday season, give my article a peep.
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