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What Is the Content Lab Podcast?

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?

If so, Content Lab is for you.

Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

 

A Sneak Peek of Content Lab Guests & Topics

Demystifying Pillar Content
Justin Champion, 
HubSpot

How to Teach, Not Preach in Content
Laura Belgray,
Talking Shrimp 

Creating Effective Content Workflows
Robert Mills, 
GatherContent


...and many more!

Latest Podcast Episodes

Content Lab
How to run a content brainstorm session (Content Lab, Ep. 37)
You can't build a content strategy without content brainstorms Content is the fuel that drives your ...
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Content Lab
How to give feedback on a bad draft as a content manager (Content Lab, Ep. 36)
Sometimes a draft lands on your virtual desk, and you know you've got a lot of work on your hands ...
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Content Lab
How to create authentic human content your buyers will love (Content Lab, Ep. 35)
The Content Lab podcast is back from hiatus! Yesterday morning, I received an email that absolutely ...
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Content Lab
"How to Interview Subject Matter Experts" with John Becker (Content Lab, Ep. 34)
One of the most important tasks any content management or digital marketing professional will ...
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Content Lab
"The Pain of Outlining & an Airing of Grievances" with Kali Greff & Alexa Baray of Verblio (Content Lab, Ep. 33)
You guys are in for a treat because, apparently, something magical happens when you get three super ...
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Content Lab
"Collaborating on Content & Liz Learns About Google Ads" with Jason Linde & Dan Baum (Content Lab, Ep. 32)
After many late nights and lots and lots of writing, IMPACT Paid Media Specialists Jason Linde and ...
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Content Lab
"I'm Giving You Permission to Sound Like Yourself" (Content Lab, Ep. 31)
Greetings and salutations from sunny New Haven, Connecticut. If you’re a subscriber of THE LATEST, ...
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Content Lab
"Google's Duplicate Content Penalty Isn't Real" & the Return of Franco Valentino (Content Lab, Ep. 30)
Recently, a very interesting conversation occurred in IMPACT Elite -- where close to 5,000 of the ...
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Content Lab
"What's on My Content Mind (April 2019)" (Content Lab, Ep. 29)
April has been an interesting month. In that the highs have been very high and the lows have been ...
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Content Lab
"Google Ads Copywriting" with Jason Linde (Content Lab, Ep. 28)
There are few things in the digital marketing world that confound me as much as Google Ads. Give me ...
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Content Lab
"The Challenges & Rewards of Being Vulnerable" with Brie Rangel (Content Lab, Ep. 27)
When IMPACT VP of Services Brie Rangel hit "publish" on her article Being Nice at Work (& As a ...
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Content Lab
"Online Community Management & Pillar Content Experimentation" (Content Lab)
Yesterday was a really exciting day.
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Content Lab
"Content Strategy Best Practices vs. Reality" with Doug Breaker of Scripted (Content Lab, Ep. 26)
Often, there is a Grand Canyon's-worth of difference between what we know are best practices and ...
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Content Lab
"What's on My (Content) Mind, March 2019 Edition" (Content Lab, Ep. 25)
Hey, everybody! 👋 It's just me this week, because I'm back with a second installment of a new ...
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Content Lab
"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot (Content Lab, Ep. 24)
It was only going to be a matter of time before I found an excuse to bring one of my favorite ...
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Content Lab
"What to Write & When in Content Marketing" with Kevin Phillips (Content Lab, Ep. 23)
Hello, everybody! As subscribers of THE LATEST know, I'm reporting in from Chicago where, earlier ...
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Content Lab
"What's on My (Content) Mind, February 2019 Edition" (Content Lab, Ep. 22)
This week, it’s just me. And that's because I’m rolling out a new monthly feature called the ...
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Content Lab
"Pay Attention to Tone & Context" with Will Murphy of MessagePath (Content Lab, Ep. 21)
I'm a huge fan of tools like Hemingway and Grammarly -- which is why I've talked about them so much ...
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Content Lab
"Video or Written Content, or Video & Written Content?" with Zach Basner (Content Lab, Ep. 20)
So, as I mentioned at the start of this year, one of my resolutions is to become a more ...
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Content Lab
"My Content Obsessions for 2019" (Content Lab, Ep. 19)
Before we get started, I have an important piece of housekeeping to address -- Content Lab will now ...
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Content Lab
"Write Like a Human" (Content Lab)
Earlier today, I saw this commercial for Carvana, and it made me laugh:
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Content Lab
"Using Data to Make Your Content Remarkable" with Claudia Pilgrim (Content Lab, Ep. 18)
This week’s conversation touches upon a topic that’s close to my heart -- and one we danced around ...
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Content Lab
"Pillar Content Roundup" (Content Lab)
As IMPACT's Director of Web and Interactive Content, one of my obsessions has been the development ...
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Content Lab
"Content Tips, Apps & Inspirations I'm Thankful for" (Content Lab, Ep. 17)
Good morning, everyone! It's the day before Thanksgiving, and thank goodness, I remembered to pull ...
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Content Lab
"Empathy Is the Secret Ingredient in Magical Content" with Marc Amigone (Content Lab, Ep. 16)
I spend a lot of time espousing the virtues of creating absurdly helpful inbound marketing content. ...
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Content Lab
"5 Steps to Creating Absurdly Helpful Content" a Minisode (Content Lab, Ep. 15)
Every year, IMPACT hosts a two-day immersive, educational event for marketing and sales leaders ...
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Content Lab
"Is Creating Content Simple or Never Easy?" (Content Lab)
Earlier this week, I received an email from a Content Lab listener with an astute observation. In ...
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Content Lab
"What It Takes to Write Pillar Content" with Carina Duffy (Content Lab, Ep. 14)
I’ve been working with Carina Duffy, IMPACT’s resident HubSpot & Inbound Specialist (and co-host of ...
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Content Lab
"But I Don't Have Time to Write" with Chris Duprey (Content Lab, Ep. 13)
After, "But I'm not really a good writer," a close second in terms of my least favorite content ...
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Content Lab
"Copywriting That Makes People Feel Good" with Nick Usborne (Content Lab, Ep. 12)
In a surprise to no one, there's a lot of not-so-great content out there about what it takes to ...
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Content Lab
"Conversational Email Copywriting" with Stephanie Casstevens (Content Lab, Ep. 11)
When people think about creating content, typically it's blog articles, case studies, and pillars ...
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Content Lab
"The Internet Has Changed" with Meghan Keaney Anderson of HubSpot (Content Lab, Ep. 10)
Back in July, HubSpot’s VP of Marketing Meghan Keaney Anderson wrote an article for HubSpot’s ...
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Content Lab
"Which Comes First, Content or Design?" with Jessie-Lee Nichols (Content Lab, Ep. 9)
I invited my original partner in podcasting crime, Jessie-Lee Nichols -- who is now the design ...
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Content Lab
“Don't Fear the SEO Robots" with Franco Valentino (Content Lab, Ep. 8)
Today’s conversation is a bit different. Instead of talking about storytelling tactics and how to ...
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Content Lab
"But I'm Not a Good Writer" with Kevin Phillips (Content Lab, Ep. 7)
Happy Wednesday to you all -- and for many of you, I bid you a happy INBOUND or Content Marketing ...
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Content Lab
"How to Be a Rockstar Brand Storyteller" with Melanie Spring (Content Lab, Ep. 6)
"Brand storytelling." It's one of those concepts that sounded so deep and powerful when everyone ...
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Content Lab
"Behind the Scenes of IMPACT's Publishing" with Ramona Sukhraj, IMPACT (Content Lab, Ep. 5)
I am back from vacation, and I have to admit that while I was excited to go on vacation, I am very ...
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Content Lab
"Spoken Content" with Tamsen Webster (Content Lab, Ep. 4)
This week, I am on vacation. (Today, I plan to do something crazy like grocery shopping or dropping ...
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Content Lab
"Teaching Not Preaching" with Laura Belgray of Talking Shrimp (Content Lab, Ep. 3)
People in our industry talk a lot about wanting to be thought leaders, which makes sense. You don't ...
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View All Podcast Episodes on iTunes