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John Becker Liz Murphy

What Is the Content Lab Podcast?

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?

If so, Content Lab is for you.

Join IMPACT content strategist Liz Moorehead each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

 

A Sneak Peek of Content Lab Guests & Topics

Demystifying Pillar Content
Justin Champion, 
HubSpot

How to Teach, Not Preach in Content
Laura Belgray,
Talking Shrimp 

Creating Effective Content Workflows
Robert Mills, 
GatherContent


...and many more!

Latest Podcast Episodes

Content_Lab_v2-06
Top SEO best practices for content marketers in 2020 (Content Lab, Ep. 42)
I don't know about y'all but, as a digital marketer and a content specialist, all of the different ...
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Content_Lab_v2-06
Merry Christmas from Content Lab (Content Lab, Ep. 41)
'Twas the week before Christmas and it sure was a beauty, While Liz and John wrapped up the last of ...
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Content_Lab_v2-06
Academic writing vs human content marketing writing (Content Lab, Ep. 40)
In grade school, we all learned the same two things:
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Content_Lab_v2-06
How to write an irresistible blog introduction (Content Lab, Ep. 39)
If you don't nail the introduction, it doesn't matter how great the rest of your blog article is I ...
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Content_Lab_v2-06
Showing vs. telling in content marketing (Content Lab, Ep. 38)
In content marketing, showing is more powerful than telling — but what does that mean? The most ...
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Content_Lab_v2-06
How to run a content brainstorm session (Content Lab, Ep. 37)
You can't build a content strategy without content brainstorms Content is the fuel that drives your ...
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Content_Lab_v2-06
How to give feedback on a bad draft as a content manager (Content Lab, Ep. 36)
Sometimes a draft lands on your virtual desk, and you know you've got a lot of work on your hands ...
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Content_Lab_v2-06
How to create authentic human content your buyers will love (Content Lab, Ep. 35)
The Content Lab podcast is back from hiatus! Yesterday morning, I received an email that absolutely ...
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Content_Lab_v2-06
"How to Interview Subject Matter Experts" with John Becker (Content Lab, Ep. 34)
One of the most important tasks any content management or digital marketing professional will ...
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Content_Lab_v2-06
"The Pain of Outlining & an Airing of Grievances" with Kali Greff & Alexa Baray of Verblio (Content Lab, Ep. 33)
You guys are in for a treat because, apparently, something magical happens when you get three super ...
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Content_Lab_v2-06
"Collaborating on Content & Liz Learns About Google Ads" with Jason Linde & Dan Baum (Content Lab, Ep. 32)
After many late nights and lots and lots of writing, IMPACT Paid Media Specialists Jason Linde and ...
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Content_Lab_v2-06
"I'm Giving You Permission to Sound Like Yourself" (Content Lab, Ep. 31)
Greetings and salutations from sunny New Haven, Connecticut. If you’re a subscriber of THE LATEST, ...
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Content_Lab_v2-06
"Google's Duplicate Content Penalty Isn't Real" & the Return of Franco Valentino (Content Lab, Ep. 30)
Recently, a very interesting conversation occurred in IMPACT Elite -- where close to 5,000 of the ...
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Content_Lab_v2-06
"What's on My Content Mind (April 2019)" (Content Lab, Ep. 29)
April has been an interesting month. In that the highs have been very high and the lows have been ...
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Content_Lab_v2-06
"Google Ads Copywriting" with Jason Linde (Content Lab, Ep. 28)
There are few things in the digital marketing world that confound me as much as Google Ads. Give me ...
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Content_Lab_v2-06
"The Challenges & Rewards of Being Vulnerable" with Brie Rangel (Content Lab, Ep. 27)
When IMPACT VP of Services Brie Rangel hit "publish" on her article Being Nice at Work (& As a ...
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Content_Lab_v2-06
"Online Community Management & Pillar Content Experimentation" (Content Lab)
Yesterday was a really exciting day.
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Content_Lab_v2-06
"Content Strategy Best Practices vs. Reality" with Doug Breaker of Scripted (Content Lab, Ep. 26)
Often, there is a Grand Canyon's-worth of difference between what we know are best practices and ...
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Content_Lab_v2-06
"What's on My (Content) Mind, March 2019 Edition" (Content Lab, Ep. 25)
Hey, everybody! 👋 It's just me this week, because I'm back with a second installment of a new ...
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Content_Lab_v2-06
"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot (Content Lab, Ep. 24)
It was only going to be a matter of time before I found an excuse to bring one of my favorite ...
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Content_Lab_v2-06
"What to Write & When in Content Marketing" with Kevin Phillips (Content Lab, Ep. 23)
Hello, everybody! As subscribers of THE LATEST know, I'm reporting in from Chicago where, earlier ...
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Content_Lab_v2-06
"What's on My (Content) Mind, February 2019 Edition" (Content Lab, Ep. 22)
This week, it’s just me. And that's because I’m rolling out a new monthly feature called the ...
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Content_Lab_v2-06
"Pay Attention to Tone & Context" with Will Murphy of MessagePath (Content Lab, Ep. 21)
I'm a huge fan of tools like Hemingway and Grammarly -- which is why I've talked about them so much ...
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Content_Lab_v2-06
"Video or Written Content, or Video & Written Content?" with Zach Basner (Content Lab, Ep. 20)
So, as I mentioned at the start of this year, one of my resolutions is to become a more ...
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Content_Lab_v2-06
"My Content Obsessions for 2019" (Content Lab, Ep. 19)
Before we get started, I have an important piece of housekeeping to address -- Content Lab will now ...
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Content_Lab_v2-06
"Write Like a Human" (Content Lab)
Earlier today, I saw this commercial for Carvana, and it made me laugh:
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Content_Lab_v2-06
"Using Data to Make Your Content Remarkable" with Claudia Pilgrim (Content Lab, Ep. 18)
This week’s conversation touches upon a topic that’s close to my heart -- and one we danced around ...
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Content_Lab_v2-06
"Pillar Content Roundup" (Content Lab)
As IMPACT's Director of Web and Interactive Content, one of my obsessions has been the development ...
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Content_Lab_v2-06
"Content Tips, Apps & Inspirations I'm Thankful for" (Content Lab, Ep. 17)
Good morning, everyone! It's the day before Thanksgiving, and thank goodness, I remembered to pull ...
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Content_Lab_v2-06
"Empathy Is the Secret Ingredient in Magical Content" with Marc Amigone (Content Lab, Ep. 16)
I spend a lot of time espousing the virtues of creating absurdly helpful inbound marketing content. ...
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Content_Lab_v2-06
"5 Steps to Creating Absurdly Helpful Content" a Minisode (Content Lab, Ep. 15)
Every year, IMPACT hosts a two-day immersive, educational event for marketing and sales leaders ...
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Content_Lab_v2-06
"Is Creating Content Simple or Never Easy?" (Content Lab)
Earlier this week, I received an email from a Content Lab listener with an astute observation. In ...
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Content_Lab_v2-06
"What It Takes to Write Pillar Content" with Carina Duffy (Content Lab, Ep. 14)
I’ve been working with Carina Duffy, IMPACT’s resident HubSpot & Inbound Specialist (and co-host of ...
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Content_Lab_v2-06
"But I Don't Have Time to Write" with Chris Duprey (Content Lab, Ep. 13)
After, "But I'm not really a good writer," a close second in terms of my least favorite content ...
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Content_Lab_v2-06
"Copywriting That Makes People Feel Good" with Nick Usborne (Content Lab, Ep. 12)
In a surprise to no one, there's a lot of not-so-great content out there about what it takes to ...
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Content_Lab_v2-06
"Conversational Email Copywriting" with Stephanie Casstevens (Content Lab, Ep. 11)
When people think about creating content, typically it's blog articles, case studies, and pillars ...
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Content_Lab_v2-06
"The Internet Has Changed" with Meghan Keaney Anderson of HubSpot (Content Lab, Ep. 10)
Back in July, HubSpot’s VP of Marketing Meghan Keaney Anderson wrote an article for HubSpot’s ...
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Content_Lab_v2-06
"Which Comes First, Content or Design?" with Jessie-Lee Nichols (Content Lab, Ep. 9)
I invited my original partner in podcasting crime, Jessie-Lee Nichols -- who is now the design ...
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Content_Lab_v2-06
“Don't Fear the SEO Robots" with Franco Valentino (Content Lab, Ep. 8)
Today’s conversation is a bit different. Instead of talking about storytelling tactics and how to ...
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