These days you can’t swing a cat without hitting a blog post telling you to incorporate video into your sales and marketing strategy. With HubSpot Video, HubSpot’s latest product announcement integrating Vidyard into Marketing Hub, don’t expect that trend to abate anytime soon. Video is clearly important, but now what? How do you convince the powers inside your organization that investing in video is worthwhile? More importantly, what kinds of videos should you be creating and how are they going to impact your bottom line? I’m so glad you asked.
IMPACT Live was one of the best marketing conferences I’ve been to in a long time. While you may be thinking, “Sure, you work for IMPACT, of course, you’ll say that,” but I’ll be honest with you -- I was an IMPACT Live skeptic. Seeing the massive amount of time, energy, and money our team was pouring into this event conference for months and months, I wasn’t totally sold on this conference being worth it. However, as I sit here writing this article, I couldn’t be more grateful to have been a part of it.
At IMPACT, website redesign projects make up a big chunk of our business. From day one, designing and building websites has always been one of our core offerings. However, as design and technology trends have come and gone, our design and development teams have grown in scale and expertise by leaps and bounds, and our options for content management systems have grown as well. Over the years, we’ve settled on two platforms on which we build websites: HubSpot and Wordpress. Of the 50+ websites we build in a year, at least 75% of them are on HubSpot. Why? I’m so glad you asked! Here are the five main reasons we recommend HubSpot as our CMS of choice to our clients:
Evaluating inbound marketing agencies can be extremely difficult -- especially since the best of the best all seem to look alike. They all have slick websites, showcase solid case studies, and make big promises. But given that you'll be spending anywhere from $30,000 to $100,000 in a six- to 12-month period on an inbound marketing strategy that might be a make-or-break choice for your marketing team, it's important to get it right.
Giving and receiving feedback -- when it comes to growing personally and professionally (and helping others do the same), there are few skills more vital to success. It’s also one of the most difficult things to do.