Inbound Marketing Blog

Marc Amigone

Marc is a member of the business development team at Impact. He spent two years as a consultant at HubSpot before spending an additional 4 years in marketing. He loves helping businesses overcome challenges to growth.

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Video Marketing

The 7 Types of Sales & Marketing Videos You Need to Create Today

By: Marc Amigone on September 18th, 2018

Blog Feature

These days you can’t swing a cat without hitting a blog post telling you to incorporate video into your sales and marketing strategy. With HubSpot Video, HubSpot’s latest product announcement integrating Vidyard into Marketing Hub, don’t expect that trend to abate anytime soon. Video is clearly important, but now what? How do you convince the powers inside your organization that investing in video is worthwhile? More importantly, what kinds of videos should you be creating and how are they going to impact your bottom line? I’m so glad you asked.

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Marketing Events IMPACT Live

5 Eye-Opening Marketing Takeaways from IMPACT Live 2018

By: Marc Amigone on August 15th, 2018

Blog Feature

IMPACT Live was one of the best marketing conferences I’ve been to in a long time. While you may be thinking, “Sure, you work for IMPACT, of course, you’ll say that,” but I’ll be honest with you -- I was an IMPACT Live skeptic. Seeing the massive amount of time, energy, and money our team was pouring into this event conference for months and months, I wasn’t totally sold on this conference being worth it. However, as I sit here writing this article, I couldn’t be more grateful to have been a part of it.

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HubSpot COS Website Development

5 Reasons Why 75% of the Websites We Build Are on HubSpot

By: Marc Amigone on July 10th, 2018

Blog Feature

At IMPACT, website redesign projects make up a big chunk of our business. From day one, designing and building websites has always been one of our core offerings. However, as design and technology trends have come and gone, our design and development teams have grown in scale and expertise by leaps and bounds, and our options for content management systems have grown as well. Over the years, we’ve settled on two platforms on which we build websites: HubSpot and Wordpress. Of the 50+ websites we build in a year, at least 75% of them are on HubSpot. Why? I’m so glad you asked! Here are the five main reasons we recommend HubSpot as our CMS of choice to our clients:

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Inbound Marketing Inbound Marketing Investment

The 4 Questions Every Inbound Marketing Agency Should Be Able to Answer

By: Marc Amigone on May 15th, 2018

Blog Feature

Evaluating inbound marketing agencies can be extremely difficult -- especially since the best of the best all seem to look alike.  They all have slick websites, showcase solid case studies, and make big promises.  But given that you'll be spending anywhere from $30,000 to $100,000 in a six- to 12-month period on an inbound marketing strategy that might be a make-or-break choice for your marketing team, it's important to get it right.

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Leadership Career

Negative Feedback Sucks - But the Way You Give & Take it Doesn't Have To [+VIDEO]

By: Marc Amigone on April 5th, 2018

Blog Feature

Giving and receiving feedback -- when it comes to growing personally and professionally (and helping others do the same), there are few skills more vital to success. It’s also one of the most difficult things to do.

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