Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast
November 7th, 2018
Every year, IMPACT hosts a two-day immersive, educational event for marketing and sales leaders called IMPACT Live. One of my favorite parts about this year’s event was that we unveiled IMPACT’s inbound manifesto.
If you’ve listened to this podcast before, you may have heard me reference it -- but the long and short of it is that our inbound manifesto is how we, as an organization, define inbound.
As a content creator, I immediately gravitated toward the notion of that obsession with being helpful.
It was like a lightbulb went off in my brain — in order to create truly remarkable marketing content, you need to go out of your way to be helpful every time you sit down at the keyboard to write a blog post or at the mic to record a podcast.
In short, our goal as marketers should be to create inbound content that’s as helpful as possible.
Thankfully, I’m not alone in embracing this idea of creating the most helpful inbound content possible — but recently, a listener sent me an email with this question:
“I totally agree with the fact that I need to be creating inbound content that is helpful, but what does helpful content look like, and what should I do to make sure I’m creating content that’s actually helpful?”
I love this question. It's one thing to say you’re being helpful in your content, but how do you tactically put this helpful approach to content into practice?
Of course, there's no one single example of the most perfect and beautiful piece of helpful inbound content in existence that I can point to. However, I can tell you what you should be doing in every single piece of content you create, so you can rest easy knowing you’re being as helpful as possible.
So, that’s what this episode is all about.
No guest -- just me, flying solo and sharing with you the five things you can do to guarantee you’re creating the most helpful content possible every single time.
Listen to the Episode
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