Podcasts & Shows | Content Lab | Content Marketing

"5 Steps to Creating Absurdly Helpful Content" a Minisode (Content Lab, Ep. 15)

Liz Murphy

Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast

About |

  • Connect:
5 Steps to Creating Absurdly Helpful Content a Minisode (Content Lab, Ep. 15) Blog Feature

Published on November 7th, 2018

Print this Page/Save it as a PDF

Every year, IMPACT hosts a two-day immersive, educational event for marketing and sales leaders called IMPACT Live. One of my favorite parts about this year’s event was that we unveiled IMPACT’s inbound manifesto.

If you’ve listened to this podcast before, you may have heard me reference it -- but the long and short of it is that our inbound manifesto is how we, as an organization, define inbound.

Here’s what it says:

Inbound_Manifesto_Screen_Grab

Download a copy of our inbound manifesto.

As a content creator, I immediately gravitated toward the notion of that obsession with being helpful.

It was like a lightbulb went off in my brain — in order to create truly remarkable marketing content, you need to go out of your way to be helpful every time you sit down at the keyboard to write a blog post or at the mic to record a podcast.

In short, our goal as marketers should be to create inbound content that’s as helpful as possible.

Thankfully, I’m not alone in embracing this idea of creating the most helpful inbound content possible — but recently, a listener sent me an email with this question:

“I totally agree with the fact that I need to be creating inbound content that is helpful, but what does helpful content look like, and what should I do to make sure I’m creating content that’s actually helpful?”

I love this question. It's one thing to say you’re being helpful in your content, but how do you tactically put this helpful approach to content into practice?

Of course, there's no one single example of the most perfect and beautiful piece of helpful inbound content in existence that I can point to. However, I can tell you what you should be doing in every single piece of content you create, so you can rest easy knowing you’re being as helpful as possible.

So, that’s what this episode is all about.

No guest -- just me, flying solo and sharing with you the five things you can do to guarantee you’re creating the most helpful content possible every single time.

Enjoy! 

Listen to the Episode

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

Here's what it looks like, so you know what shenanigans you're getting into with me:

content lab

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode! 

Or you can comment on this episode below! I'd love to hear from you.

Pillar Content Workbook