Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast
November 13th, 2019
How to plan a business blog post
Identify a topic or title for your blog post
Select a target keyword for optimization
Choose the type of blog post you're creating
Identify the call-to-action for the blog post
Define the WHO (your audience) for the blog post
Articulate the WHY behind why they want to read that blog post
Document WHAT they do and do not want from the blog post, in their words
Finally, outline HOW you will help them with your blog post, based on your previous answers
"Wait, is she sharing another template?"
Why, yes. Yes, I am.
In fact, in case you haven't noticed, I've recently been on a one-woman mission to arm you with the tools you need to create and execute a killer digital marketing strategy in 2020 and beyond without requiring you to fill out a form to get them.
Recent entries under this "free of charge" resource model are:
These are the elements that drive the optimization of your blog post, as well as the alignment of where it falls within the rest of your content strategy. And, most of all, it's where you define what action you what someone to take as a result of the article.
Blog Post Strategy
One of the most common challenges folks run into in my content strategy travels is that they know what they're supposed to write about and why, but they don't have a repeatable process they can run through every time to map out the foundational elements of their blog post.
Well, that changes today with this template.
In this section, you'll learn how to easily map out the WHO, WHY, WHAT, and HOW of your blog posts in under five minutes — with examples!
Finally, Your Actual Blog Post
This section is broken up into three parts — introduction, body, and conclusion. Each section links out to a completely ungated blogging tips guide that teaches you:
The fail-proof six blog introduction formulas I stand by
Tips and best practices for creating a super valuable, meaty body of your blog
The exact process I use to create a killer blog conclusion in under three minutes
There's also space for you to gather any internal links or resources you want to include in your blog post.
"I still need more blog post resources!"
Given that business blogging is one of my absolute favorite topics, I've got you covered: