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How to write a blog post (+ blog post template for content marketers)

How to write a blog post (+ blog post template for content marketers) Blog Feature

Liz Moorehead

Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast

November 13th, 2019 min read

"Wait, is she sharing another template?"

Why, yes. Yes, I am.

In fact, in case you haven't noticed, I've recently been on a one-woman mission to arm you with the tools you need to create and execute a killer digital marketing strategy in 2020 and beyond without requiring you to fill out a form to get them.

Recent entries under this "free of charge" resource model are:

Liz Murphy of yesteryear would have absolutely put those behind massive forms.

But the Liz Murphy that (virtually) stands before you today believes you should have access to the basics without having to give your private information away to a stranger on the internet.

And that includes the blog post template that follows.

First, here is the blog post template (no form-fill required)

The blog post template I've created for you all covers three distinct areas:

blog-post-template

Get your copy of the blog post template!

Blog Post Foundation

These are the elements that drive the optimization of your blog post, as well as the alignment of where it falls within the rest of your content strategy. And, most of all, it's where you define what action you what someone to take as a result of the article.

Blog Post Strategy

One of the most common challenges folks run into in my content strategy travels is that they know what they're supposed to write about and why, but they don't have a repeatable process they can run through every time to map out the foundational elements of their blog post.

Well, that changes today with this template. 

In this section, you'll learn how to easily map out the WHO, WHY, WHAT, and HOW of your blog posts in under five minutes — with examples! 

Finally, Your Actual Blog Post

This section is broken up into three parts — introduction, body, and conclusion. Each section links out to a completely ungated blogging tips guide that teaches you:

  • The fail-proof six blog introduction formulas I stand by
  • Tips and best practices for creating a super valuable, meaty body of your blog
  • The exact process I use to create a killer blog conclusion in under three minutes

There's also space for you to gather any internal links or resources you want to include in your blog post.

"I still need more blog post resources!"

Given that business blogging is one of my absolute favorite topics, I've got you covered:

Is there a way I can improve this template? Let me know.

blogging-tips

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