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The Latest Digital Marketing News

The Latest Digital Marketing News by IMPACT
April 7, 2020

Coronavirus business communication dos and don'ts, how to give back as a business during coronavirus, and why our CLO hates the term "consultant" ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ‰IMPACT+ β€” the #1 self-guided learning destination for digital sales, marketing, and leadership teams β€” is now LIVE! We already have a ton of content, courses, features, and functionality for you to dive into right now, but we also plan to add much, much more in the coming weeks and months, so you can achieve your most aggressive digital sales and marketing goals. Learn more and create your IMPACT+ account today

Even with everything going on in the world, I find myself in a very good mood today.

It might have something to do with the fact that I got a positively killer night's sleep last night β€” a first in about a week. Or the fact that I was able to spend a lot of time out in the sun this weekend, as I packed six miles worth of trails and hiking in over Saturday and Sunday. (Although I'm a little sun crispy in some spots, heh. Oops.)

While those things are nice, however, I'm pretty sure there are two specific things are responsible for my positive mental attitude today:

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First, there was the downright magical experience of our virtual, all-day event, Digital Sales and Marketing Day, with 3,001 registrants from around the world. I don't think I could have imagined in my wildest dreams how powerful and unifying that event was. 

Shout out to my girl Chazz, who put it best when she said:

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Second, after months of prep, beta-testing, and course-building, IMPACT+ is now live to the public for membership:

What is IMPACT Plus

"Wait, what the heck is IMPACT+?"

With access to in-depth courses, 75+ keynotes, role-specific forums and virtual peer groups, and much, much more, IMPACT+ is your place for in-depth learning, team alignment, and community support. (In fact, if you're bummed you missed out on all of the #DSMD2020 excitement yesterday, every single session recording can be found inside IMPACT+, so get your butt in there!) 

Of course, not everything is sunshine and otters and roses. Pumpkin got bored and decided to knock my favorite beer glass off the kitchen counter today. In related news, anyone want to buy a cat?

And now, here's THE LATEST...

πŸ‘‰ "What are the most important dos and don'ts of business communications during coronavirus?" (7-minute read)

There's a reason why we've learned on terms like "unprecedented" and "uncertain" when talking about how coronavirus has impacted all of our lives, businesses, and careers. What's happening is unprecedented. The future, in many respects, is uncertain. As an extension of this, many of us digital marketers are navigating this uncharted territory without a playbook. Mostly because many of the rules we used to play by no longer apply. This is particular true when it comes to how we communicate with our audiences as businesses. Which is why IMPACT Content Marketing Trainer Jolie Higazi wrote this fantastic article outlining all of the dos and don'ts of business communication in the age of coronavirus (with examples). 

πŸ’¬ You asked, we answered 

πŸ‘‰ "How can our community give back during this time of crisis?" (6-minute read)

How do you continue your marketing and business efforts while still being sensitive to your buyer’s current state of mind? How can you meet their needs? How can you still offer value? Frankly, IMPACT Head of Editorial Ramona Sukhraj thinks the golden rule still applies: Market to others the way you want to be marketed to. In this article, Ramona showcases countless ways you can give back to your own community, along with examples of companies that are doing good in this time of crisis

πŸ’¬ You asked, we answered 

πŸ‘‰ "Wait, what's wrong with the term consultant?" (3-minute read)

IMPACT Chief Learning Officer Chris Duprey has a beef. Specifically, he has a beef with the word "consultant." At first, you might think these grievances are purely superficial, but you'd be wrong. Chris' issue with the word dates back to the "Bobs" from Office Space. It's a word that's overused to a point that exceeds saturation, and that's a lesson we should all take to heart. To learn more about why IMPACT CLO Chris Duprey is on a one-man mission against the term "consultant," and how we should think about those relationships instead, you'll want to read this article.

πŸ’¬ You asked, we answered

🎧 Latest shows and podcasts

⚠️ Resources from our pals at Petra

In response to coronavirus, Petra has put together this fantastic resource center for businesses trying to make it through these uncertain times, including webinars, articles, and other valuable insights.

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing, with almost 6,000 members.

Here is the one discussion you need to check out this weekend:

❀️ IMPACTers doing good

My heart grew three sizes when I heard that IMPACT alums Stacy Willis and Britt Schwartz started a new nonprofit, Every Face Covered, which connects healthcare workers with the personal protective equipment (PPE) they so vitally need in the fight against COVID-19.

🎀 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

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Until next issue! πŸ’‹