Master Inbound Marketing

How great would it be if every single one of your first-time customers kept coming back for more? Wouldn't it be even better if they loved your company so much that they told all of their friends about you?

Every time I talk about live-streaming, whether it be with my coworkers, clients, or even friends, I always hear one of these four excuses: I don’t have the right equipment to make it look professional I’m not interesting or what I’m talking about isn’t interesting I’ve never live streamed before so it would be a disaster But it’s live, I’m not prepared! I hate hearing those responses! Between Facebook and Instagram, live streaming has become such a big thing not only in everyday live, but in the world of marketing, it can’t be ignored. Instead of making excuses or being afraid of the live stream movement, take a few minutes to get familiar with it and you’ll realize it’s not so bad. .

In this week's episode of The IMPACT Show, Nick and I talk about Inbound.org going away, being a marketing team of one, the importance of nailing timing in your marketing, and a whole lot more.

We’ve all been preaching it for years -- create quality content to attract and engage site visitors, but what happens when everyone is doing the same thing? (Which they are.) At this point, most businesses know they need to create quality content, causing the internet to become beyond saturated with articles, guides, site pages, etc. With all the content out there, fewer pieces are having an impact and fewer people are actually engaging with it. In fact, 50% of article content gets 8 shares or less. What’s worse is 3 out 4 of those articles will receive zero referring domain links -- zero.

Before I read Never Lose a Customer Again by Joey Coleman (which debuted at #2 on Wall Street Journal’s Best Sellers’ List), when someone asked me to explain my role at IMPACT, I had a hard time articulating it.

“I live my life a 1/4 mile at a time” -Dominic Toretto  via GIPHY Some of you may recognize this quote from, The Fast & The Furious. Some of you may not. Quoted by car enthusiasts everywhere, the quote was actually a true statement for my career at one point. Having worked closely with a professional drag racing team for a five years, I did literally hang on every pass down the drag strip. (Which is the aforementioned 1/4 “quarter” mile.)

It’s that time of year again; when we clean out the old to plan and make room for the new. “Spring is the time of plans and projects.” –Leo Tolstoy This applies to a variety of things in your personal life like clearing out your closets, renovating an area of your home, or planting new seeds in your garden.

You all know her. She's the perfect mom. The perfect wife. She looks gracious on the treadmill and never ever sweats. She shows up to meetings perfectly prepared and everything she says is witty, smart -- and it's just nauseating.