IMPACT: Inbound Marketing Strategy, Advice, and Agency

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Meet the Businesses Like Yours That Are Experiencing Incredible Results With They Ask, You Answer

"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution.

Martha Brown CEO, La-Z-Boy Southeast

“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.”

Steve Sheinkopf CEO, Yale Appliance

"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."

Kendall Guinn CMO, Aquila

We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."

Kevin Ellison VP of Marketing, AIS

“In the 18 months since starting, our sales revenues are up almost $20 million In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.

Adam Mazzella VP of Sales, Mazella

"Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over 300,000 in the second year."

Ryan Litwiller Marketing Director, Retrofoam

“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Jack Moore CEO, West Roofing

Your Next Steps to Digital Sales & Marketing Success

Read They Ask, You Answer

Updated and revised edition released August 5, 2019.

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Dive Into Our Video Library

Get expert insights, real-life examples, and immersive content with our comprehensive video library.

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Self Implement with Free Playbooks

Step-by-step guides to teach you everything you need to achieve digital sales and marketing success.

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Work with IMPACT to accelerate your digital sales and marketing success with our award-winning services.

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Inbound Success

"Co-creating your marketing strategy and content ft. Dustin Tysick of Jostle" (Inbound Success Ep. 131)

By Kathleen Booth on February 24th, 2020

By Kathleen Booth

Search Engine Optimization

In SEO, what is intent research? (definition and examples)

By Jolie Higazi on February 21st, 2020

By Jolie Higazi

Editor's Pick

Google Ads review 2020: a brutally honest pros and cons list

By Dan Baum on February 17th, 2020

By Dan Baum

Website Traffic

4 ways to recession-proof your website in 2020

By Marcus Sheridan on February 12th, 2020

By Marcus Sheridan

Email Marketing

Should you be buying email marketing lists in 2020?

By Kristen Harold on February 7th, 2020

By Kristen Harold

Website Design

5 trends that will elevate your design in 2020

By Kate Rooney on February 6th, 2020

By Kate Rooney

IMPACT Stories

How one of the hardest times of my life was made worse by poor UX/CX

By Dia Vavruska on February 3rd, 2020

By Dia Vavruska

Content Marketing

11 things every B2B content marketing plan must include in 2020

By Justine Timoteo on January 31st, 2020

By Justine Timoteo

IMPACT Stories

The real reason I failed at my last job

By Nick Bennett on January 27th, 2020

By Nick Bennett

Content Marketing

7 compelling digital marketing examples for 2020 that you can learn from

By Kristen Harold on January 23rd, 2020

By Kristen Harold

Website Design

10 blog layout best practices to remember in 2020

By Christine Austin on January 15th, 2020

By Christine Austin

Blogging

11 common blogging mistakes to avoid at all costs

By Kevin Phillips on January 13th, 2020

By Kevin Phillips

Marketing Books

48 marketing books you need to read (updated for 2020)

By Carolyn Edgecomb on January 10th, 2020

By Carolyn Edgecomb

Social Media Marketing

How to grow a social media following in 2020: 9 essential steps

By Connor DeLaney on January 2nd, 2020

By Connor DeLaney

HubSpot

4 keys to an effective HubSpot strategy in 2020

By Carina Duffy on December 20th, 2019

By Carina Duffy

Interviews

When hiring a videographer, look for soft skills [Interview]

By John Becker on November 29th, 2019

By John Becker

Editor's Pick

How to get started with They Ask, You Answer: Your first 6 months

By Chris Marr on November 27th, 2019

By Chris Marr

Editor's Pick

How much should working with a Google ads or PPC agency cost?

By Liz Moorehead on November 26th, 2019

By Liz Moorehead

Blogging

Best content calendar template for digital marketers (+ getting started tips)

By Christi Wharton on October 25th, 2019

By Christi Wharton

Editor's Pick

How to create a digital marketing strategy (+ examples)

By Liz Moorehead on October 14th, 2019

By Liz Moorehead

Everything You Need to Know in < 5 Minutes

The Latest

February 27th, 2020: Intent research vs keyword research, how to get started with inbound marketing in 2020, and the most common video production agency problems ...this is THE LATEST!
See THE LATEST

Everything You Need to Know in < 5 Minutes

February 27th, 2020: Intent research vs keyword research, how to get started with inbound marketing in 2020, and the most common video production agency problems ...this is THE LATEST!
See THE LATEST

Finances

Why digital marketers need to understand their company financials

By Liz Moorehead on February 28th, 2020

Technology

Amazon opens its first cashierless grocery store; Will others follow?

By Nicole Letendre on February 28th, 2020

HubSpot

HubSpot and GDPR: Common problems and how to fix them

By Stephanie Baiocchi on February 27th, 2020

Video Marketing

Why video production takes so long (and how to make it more efficient)

By Megan Lang on February 27th, 2020

HubSpot

Certified dope email nurturing, dependent fields for required properties, and small but mighty updates [Hubcast 263]

By Carina Duffy on February 27th, 2020

<https://www.digitalsalesandmarketingworld.com> <https://www.digitalsalesandmarketingworld.com> <https://www.digitalsalesandmarketingworld.com>

HubSpot

HubSpot adds new partnership tier: ‘Elite’

By Lexie Ward on February 27th, 2020

Keyword Research

Intent research vs. keyword research: planning your SEO strategy

By Brian Casey on February 26th, 2020

Video Marketing

What is 1:1 personalized video training and do I really need it?

By Myriah Anderson on February 26th, 2020

HubSpot

You can now manage your tasks with the HubSpot mobile app

By Joe Bachir on February 26th, 2020

Website Redesign Ready to redesign your website? See how IMPACT can help Learn more about IMPACT's data-driven approach to creating award-winning websites Learn more about IMPACT's data-driven approach to creating award-winning websites

Video Marketing

5 most common problems with working with a video production agency

By Will Schultz on February 25th, 2020

Podcasts & Shows

The 4 H's: Musts of a great video content plan (with David Bain) [Film School for Marketers, Ep. 36]

By Myriah Anderson on February 25th, 2020

Social Media Marketing

Instagram marketing in 2020: The do's and don'ts of postingand driving engagement

By Natalie Davis on February 25th, 2020

PODCASTS & SHOWS

Recent Episodes

Certified dope email nurturing, dependent fields for required properties, and small but mighty updates [Hubcast 263]

February 27th, 2020

The 4 H's: Musts of a great video content plan (with David Bain) [Film School for Marketers, Ep. 36]

February 25th, 2020

"The farewell episode" [Creator's Block, Ep. 123]

February 25th, 2020

"Co-creating your marketing strategy and content ft. Dustin Tysick of Jostle" (Inbound Success Ep. 131)

February 24th, 2020

Back to All Podcasts & Shows

MarketHer

with Brie Rangel, Angela Myrtetus, and Britt Schwartz

From balancing a career and family to overcoming the dreaded impostor syndrome, we have seen it all. Through our shared experiences we tackle how women (including ourselves) can be more confident in our careers and learn how to be comfortable with the chaos of juggling it all, whatever that "all" looks like. Your three hosts discuss topics ranging from Women as the Main Breadwinner, Competition in the Workplace, Entrepreneurship, Leadership, and How to Make More Women CEOs. The show is casual, raw, unedited, and well-intentioned. We don't have all the answers, but we're willing to get the conversation started.

Recent Episodes of MarketHer

Practicing Mindfulness Amid Chaos [MarketHer]

on August 14th, 2019

Mindfulness for Non-Meditators [MarketHer Ep. 63]

on July 31st, 2019

I Sat in Silence for the First Time & Here Is What Happened [MarketHer]

on July 24th, 2019

How Detoxing Your Life Can Improve its Quality [MarketHer]

on July 17th, 2019

Back to All Podcasts & Shows

Creator's Block

with Marcella Jalbert and Justine Timoteo

Stop us if you've heard this one before: A marketing strategist and a designer walk into a bar. (Sort of.)Justine Timoteo and Marcella Jalbert, come together each week as hosts of the Creator's Block podcast with different perspectives, but a common goal. They want to empower marketers and agency creatives -- designers, developers, content creators, and everyone in between -- with honest conversations about doing the work, big ideas, and agency life. They stage interventions. They philosophize. They answer questions. They debate. They rant. They rave. So, settle in with your earbuds and a cup of coffee, and enjoy!

Recent Episodes of Creator's Block

"The farewell episode" [Creator's Block, Ep. 123]

on February 25th, 2020

"The power of sharing personal stories" [Creator's Block, Ep. 122]

on February 11th, 2020

"Why emotional web design is so important" [Creator's Block, Ep. 121]

on January 21st, 2020

"Down with new year's resolutions and rethinking goal setting" [Creator's Block, Ep. 120]

on January 7th, 2020

Creator's Block

Inbound Marketing Agency

A REVOLUTIONARY APPROACH TO DIGITAL SALES AND MARKETING

Thousands of businesses around the world have taken control of their digital sales and marketing success by embracing the business framework of They Ask, You Answer.

What is They Ask, You Answer?

Featured In:

Meet the Businesses Like Yours That Are Experiencing Incredible Results With They Ask, You Answer

Your Next Steps to Digital Sales & Marketing Success

Read They Ask, You Answer

Score Your Company

Dive Into Our Video Library

Self Implement with Free Playbooks

Get Help

EDITOR’S PICKS

"Co-creating your marketing strategy and content ft. Dustin Tysick of Jostle" (Inbound Success Ep. 131)

In SEO, what is intent research? (definition and examples)

Google Ads review 2020: a brutally honest pros and cons list

4 ways to recession-proof your website in 2020

Should you be buying email marketing lists in 2020?

5 trends that will elevate your design in 2020

How one of the hardest times of my life was made worse by poor UX/CX

11 things every B2B content marketing plan must include in 2020

The real reason I failed at my last job

7 compelling digital marketing examples for 2020 that you can learn from

10 blog layout best practices to remember in 2020

11 common blogging mistakes to avoid at all costs

48 marketing books you need to read (updated for 2020)

How to grow a social media following in 2020: 9 essential steps

4 keys to an effective HubSpot strategy in 2020

When hiring a videographer, look for soft skills [Interview]

How to get started with They Ask, You Answer: Your first 6 months

How much should working with a Google ads or PPC agency cost?

Best content calendar template for digital marketers (+ getting started tips)

How to create a digital marketing strategy (+ examples)

Everything You Need to Know in < 5 Minutes

February 27th, 2020: Intent research vs keyword research, how to get started with inbound marketing in 2020, and the most common video production agency problems ...this is THE LATEST! See THE LATEST

Everything You Need to Know in < 5 Minutes

February 27th, 2020: Intent research vs keyword research, how to get started with inbound marketing in 2020, and the most common video production agency problems ...this is THE LATEST! See THE LATEST

RECENT ARTICLES & VIDEOS

Why digital marketers need to understand their company financials

Amazon opens its first cashierless grocery store; Will others follow?

HubSpot and GDPR: Common problems and how to fix them

Why video production takes so long (and how to make it more efficient)

Certified dope email nurturing, dependent fields for required properties, and small but mighty updates [Hubcast 263]

HubSpot adds new partnership tier: ‘Elite’

Intent research vs. keyword research: planning your SEO strategy

What is 1:1 personalized video training and do I really need it?

You can now manage your tasks with the HubSpot mobile app

5 most common problems with working with a video production agency

The 4 H's: Musts of a great video content plan (with David Bain) [Film School for Marketers, Ep. 36]

Instagram marketing in 2020: The do's and don'ts of postingand driving engagement

PODCASTS & SHOWS

Recent Episodes

Certified dope email nurturing, dependent fields for required properties, and small but mighty updates [Hubcast 263]

February 27th, 2020

The 4 H's: Musts of a great video content plan (with David Bain) [Film School for Marketers, Ep. 36]

February 25th, 2020

"The farewell episode" [Creator's Block, Ep. 123]

February 25th, 2020

"Co-creating your marketing strategy and content ft. Dustin Tysick of Jostle" (Inbound Success Ep. 131)

February 24th, 2020

Back to All Podcasts & Shows

The IMPACT Show

with

Recent Episodes of The IMPACT Show

How to Pack & Prepare for IMPACT Live (The IMPACT Show Ep. 81)

on July 24th, 2019

Email Deliverability and Special Announcements (The IMPACT Show Ep. 80)

on July 10th, 2019

Content Strategy and Marketing Conferences (The IMPACT Show Ep. 79)

on June 26th, 2019

All You Have to Do...Is Do (The IMPACT Show Ep. 78)

on June 12th, 2019

Back to All Podcasts & Shows

The HubCast

with Marcus Sheridan and Carina Duffy

Recent Episodes of The HubCast

Certified dope email nurturing, dependent fields for required properties, and small but mighty updates [Hubcast 263]

on February 27th, 2020

Tasks on the mobile app, audience access properties, and losing the art of sales [Hubcast 262]

on February 20th, 2020

February 27th, 2020: Intent research vs keyword research, how to get started with inbound marketing in 2020, and the most common video production agency problems ...this is THE LATEST!
See THE LATEST

February 27th, 2020: Intent research vs keyword research, how to get started with inbound marketing in 2020, and the most common video production agency problems ...this is THE LATEST!
See THE LATEST