Every time I talk about live-streaming, whether it be with my coworkers, clients, or even friends, I always hear one of these four excuses: I don’t have the right equipment to make it look professional I’m not interesting or what I’m talking about isn’t interesting I’ve never live streamed before so it would be a disaster But it’s live, I’m not prepared! I hate hearing those responses! Between Facebook and Instagram, live streaming has become such a big thing not only in everyday live, but in the world of marketing, it can’t be ignored. Instead of making excuses or being afraid of the live stream movement, take a few minutes to get familiar with it and you’ll realize it’s not so bad. .