IMPACT: Inbound Marketing Strategy, Advice, and Agency

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Meet the businesses like yours that are experiencing incredible results with They Ask, You Answer

"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution.

Martha Brown CEO, La-Z-Boy Southeast

“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.”

Steve Sheinkopf CEO, Yale Appliance

"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."

Kendall Guinn CMO, Aquila

We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."

Kevin Ellison VP of Marketing, AIS

“In the 18 months since starting, our sales revenues are up almost $20 million In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.

Adam Mazzella VP of Sales, Mazella

"Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over 300,000 in the second year."

Ryan Litwiller Marketing Director, Retrofoam

“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Jack Moore CEO, West Roofing

Your Next Steps to Digital Sales & Marketing Success

Read They Ask, You Answer

Updated and revised edition released August 5, 2019.

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Join us for Digital Sales and Marketing World

The only conference specifically for marketing, sales, and leadership teams. April 5-7, Hartford, CT.

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Score Your Company

Get an immediate score to grade out your company’s current sales and marketing efforts.

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Dive Into Our Video Library

Get expert insights, real-life examples, and immersive content with our comprehensive video library.

START WATCHING

Self Implement with Free Playbooks

Step-by-step guides to teach you everything you need to achieve digital sales and marketing success.

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Get Help

Work with IMPACT to accelerate your digital sales and marketing success with our award-winning services.

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Inbound Success

"Category design as a marketing strategy ft. John Rougeux" (Inbound Success Ep. 119)

By Kathleen Booth on December 2nd, 2019

By Kathleen Booth

Calls to Action

Call-to-action examples: 17 designed to earn clicks and generate leads [Updated for 2020]

By Ramona Sukhraj on November 29th, 2019

By Ramona Sukhraj

Interviews

When hiring a videographer, look for soft skills [Interview]

By John Becker on November 29th, 2019

By John Becker

Editor's Pick

How to get started with They Ask, You Answer: Your first 6 months

By Chris Marr on November 27th, 2019

By Chris Marr

Editor's Pick

How much should a Google ads and PPC management agency cost?

By Liz Moorehead on November 26th, 2019

By Liz Moorehead

IMPACT News

#IMPACTTurns10: Questions for our CEO as we celebrate its first decade [+VIDEO]

By John Becker on November 18th, 2019

By John Becker

Blogging

How to write a blog post (+ blog post template for content marketers)

By Liz Moorehead on November 13th, 2019

By Liz Moorehead

Editor's Pick

What are Google display ads? (Examples and tips for 2020)

By Dan Baum on October 31st, 2019

By Dan Baum

Blogging

Best content calendar template for digital marketers (+ getting started tips)

By Christi Wharton on October 25th, 2019

By Christi Wharton

Editor's Pick

How to create a digital marketing strategy that gets results in 2020

By Liz Moorehead on October 14th, 2019

By Liz Moorehead

Social Media Marketing

How to build an advocate community for your business

By Stephanie Baiocchi on October 8th, 2019

By Stephanie Baiocchi

Email Marketing

3 Ways to Improve Your Email Validation & Sender Reputation in 2020

By Bryan Jenkins on September 9th, 2019

By Bryan Jenkins

Graphic Design

Design Automation: 5 Ways to Automate Your Design in 2020

By Kate Rooney on August 29th, 2019

By Kate Rooney

Inbound Marketing

Should You Still Gate Your Inbound Content in 2020?

By Kathleen Booth on August 28th, 2019

By Kathleen Booth

Community Management

How to Measure & Score the Success of Your Customer Community

By Preetish Panda on August 15th, 2019

By Preetish Panda

Leadership

Leadership Lessons: Embrace the Messy & Focus on What's Possible

By Chris Duprey on August 14th, 2019

By Chris Duprey

Video Marketing

Videographer Tips: How to Make People Comfortable In Front of the Camera

By Will Schultz on July 31st, 2019

By Will Schultz

Leadership

As Leaders, Should You Seek Compliance or Commitment?

By Brie Rangel on July 31st, 2019

By Brie Rangel

Blogging

5 Essential Tips for Publishing Great Interviews

By John Becker on July 30th, 2019

By John Becker

User Experience Design

Is Staying “Above the Fold” Still Relevant in Website Design?

By Joe Rinaldi on June 24th, 2019

By Joe Rinaldi

Everything You Need to Know in < 5 Minutes

The Latest

December 5th, 2019: The average email open rate, optimizing your Google My Business page, and 4 team productivity tools you need ...this is THE LATEST!
See THE LATEST

Everything You Need to Know in < 5 Minutes

December 5th, 2019: The average email open rate, optimizing your Google My Business page, and 4 team productivity tools you need ...this is THE LATEST!
See THE LATEST

Infographics

The eye-opening influence of Instagram on buying [Infographic]

By Melissa Smith on December 8th, 2019

Marketing

Digital marketing in 2020: What to expect in the new decade [Video]

By Rachel Palmateer on December 7th, 2019

HubSpot

Our 20 favorite HubSpot integrations for businesses

By Joe Bachir on December 6th, 2019

Ecommerce

FTC takes action against false reviews, but how many more are out there?

By Karisa Egan on December 6th, 2019

HubSpot

12 best HubSpot training options and resources for teams

By Genna Lepore on December 5th, 2019

Graphic Design

Graphic design: Should I outsource or hire in-house?

By Kate Rooney on December 5th, 2019

HubSpot

Meetings tool submission properties, company record tokens, and pricing transparency woes [Hubcast 253]

By Carina Duffy on December 5th, 2019

Ecommerce

Salesforce report: Mobile purchases dominated Black Friday sales

By Rachel Denney on December 5th, 2019

Email Marketing

What is the average email open rate?

By John Becker on December 4th, 2019

Website Redesign Ready to redesign your website? See how IMPACT can help Learn more about IMPACT's data-driven approach to creating award-winning websites Learn more about IMPACT's data-driven approach to creating award-winning websites

Search Engine Optimization

How to completely optimize your Google My Business listing for 2020

By Kevin Phillips on December 4th, 2019

Social Media Marketing

Instagram testing new 'following list categories' feature

By Arielle Gnann on December 4th, 2019

Technology

4 internal tools to maximize your team’s efficiency [IMPACT Toolbox]

By Morgan VanDerLeest on December 3rd, 2019

PODCASTS & SHOWS

Recent Episodes

Meetings tool submission properties, company record tokens, and pricing transparency woes [Hubcast 253]

December 5th, 2019

"Category design as a marketing strategy ft. John Rougeux" (Inbound Success Ep. 119)

December 2nd, 2019

How to write an irresistible blog introduction (Content Lab, Ep. 39)

November 29th, 2019

A special Thanksgiving mini-episode dedicated to contact workflows [Hubcast 252]

November 28th, 2019

Back to All Podcasts & Shows

MarketHer

with Brie Rangel, Angela Myrtetus, and Britt Schwartz

From balancing a career and family to overcoming the dreaded impostor syndrome, we have seen it all. Through our shared experiences we tackle how women (including ourselves) can be more confident in our careers and learn how to be comfortable with the chaos of juggling it all, whatever that "all" looks like. Your three hosts discuss topics ranging from Women as the Main Breadwinner, Competition in the Workplace, Entrepreneurship, Leadership, and How to Make More Women CEOs. The show is casual, raw, unedited, and well-intentioned. We don't have all the answers, but we're willing to get the conversation started.

Recent Episodes of MarketHer

Practicing Mindfulness Amid Chaos [MarketHer]

on August 14th, 2019

Mindfulness for Non-Meditators [MarketHer Ep. 63]

on July 31st, 2019

I Sat in Silence for the First Time & Here Is What Happened [MarketHer]

on July 24th, 2019

How Detoxing Your Life Can Improve its Quality [MarketHer]

on July 17th, 2019

News

Inbound Marketing Agency

A REVOLUTIONARY APPROACH TO DIGITAL SALES AND MARKETING

Thousands of businesses around the world have taken control of their digital sales and marketing success by embracing the business framework of They Ask, You Answer.

What is They Ask, You Answer?

Featured In:

Meet the businesses like yours that are experiencing incredible results with They Ask, You Answer

Your Next Steps to Digital Sales & Marketing Success

Read They Ask, You Answer

Score Your Company

Dive Into Our Video Library

Self Implement with Free Playbooks

Get Help

EDITOR’S PICKS

"Category design as a marketing strategy ft. John Rougeux" (Inbound Success Ep. 119)

Call-to-action examples: 17 designed to earn clicks and generate leads [Updated for 2020]

When hiring a videographer, look for soft skills [Interview]

How to get started with They Ask, You Answer: Your first 6 months

How much should a Google ads and PPC management agency cost?

#IMPACTTurns10: Questions for our CEO as we celebrate its first decade [+VIDEO]

How to write a blog post (+ blog post template for content marketers)

What are Google display ads? (Examples and tips for 2020)

Best content calendar template for digital marketers (+ getting started tips)

How to create a digital marketing strategy that gets results in 2020

How to build an advocate community for your business

3 Ways to Improve Your Email Validation & Sender Reputation in 2020

Design Automation: 5 Ways to Automate Your Design in 2020

Should You Still Gate Your Inbound Content in 2020?

How to Measure & Score the Success of Your Customer Community

Leadership Lessons: Embrace the Messy & Focus on What's Possible

Videographer Tips: How to Make People Comfortable In Front of the Camera

As Leaders, Should You Seek Compliance or Commitment?

5 Essential Tips for Publishing Great Interviews

Is Staying “Above the Fold” Still Relevant in Website Design?

Everything You Need to Know in < 5 Minutes

December 5th, 2019: The average email open rate, optimizing your Google My Business page, and 4 team productivity tools you need ...this is THE LATEST! See THE LATEST

Everything You Need to Know in < 5 Minutes

December 5th, 2019: The average email open rate, optimizing your Google My Business page, and 4 team productivity tools you need ...this is THE LATEST! See THE LATEST

RECENT ARTICLES & VIDEOS

The eye-opening influence of Instagram on buying [Infographic]

Digital marketing in 2020: What to expect in the new decade [Video]

Our 20 favorite HubSpot integrations for businesses

FTC takes action against false reviews, but how many more are out there?

12 best HubSpot training options and resources for teams

Graphic design: Should I outsource or hire in-house?

Meetings tool submission properties, company record tokens, and pricing transparency woes [Hubcast 253]

Salesforce report: Mobile purchases dominated Black Friday sales

What is the average email open rate?

How to completely optimize your Google My Business listing for 2020

Instagram testing new 'following list categories' feature

4 internal tools to maximize your team’s efficiency [IMPACT Toolbox]

PODCASTS & SHOWS

Recent Episodes

Meetings tool submission properties, company record tokens, and pricing transparency woes [Hubcast 253]

December 5th, 2019

"Category design as a marketing strategy ft. John Rougeux" (Inbound Success Ep. 119)

December 2nd, 2019

How to write an irresistible blog introduction (Content Lab, Ep. 39)

November 29th, 2019

A special Thanksgiving mini-episode dedicated to contact workflows [Hubcast 252]

November 28th, 2019

Back to All Podcasts & Shows

The IMPACT Show

with

Recent Episodes of The IMPACT Show

How to Pack & Prepare for IMPACT Live (The IMPACT Show Ep. 81)

on July 24th, 2019

Email Deliverability and Special Announcements (The IMPACT Show Ep. 80)

on July 10th, 2019

Content Strategy and Marketing Conferences (The IMPACT Show Ep. 79)

on June 26th, 2019

All You Have to Do...Is Do (The IMPACT Show Ep. 78)

on June 12th, 2019

Back to All Podcasts & Shows

The HubCast

with Marcus Sheridan and Carina Duffy

Recent Episodes of The HubCast

Meetings tool submission properties, company record tokens, and pricing transparency woes [Hubcast 253]

on December 5th, 2019

A special Thanksgiving mini-episode dedicated to contact workflows [Hubcast 252]

on November 28th, 2019

December 5th, 2019: The average email open rate, optimizing your Google My Business page, and 4 team productivity tools you need ...this is THE LATEST!
See THE LATEST

December 5th, 2019: The average email open rate, optimizing your Google My Business page, and 4 team productivity tools you need ...this is THE LATEST!
See THE LATEST