IMPACT: Inbound Marketing Strategy, Advice, and Agency

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Meet the Businesses Like Yours That Are Experiencing Incredible Results With They Ask, You Answer

"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution.

Martha Brown CEO, La-Z-Boy Southeast

“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.”

Steve Sheinkopf CEO, Yale Appliance

"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."

Kendall Guinn CMO, Aquila

We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."

Kevin Ellison VP of Marketing, AIS

“In the 18 months since starting, our sales revenues are up almost $20 million In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.

Adam Mazzella VP of Sales, Mazella

"Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over 300,000 in the second year."

Ryan Litwiller Marketing Director, Retrofoam

“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Jack Moore CEO, West Roofing

Your Next Steps to Digital Sales & Marketing Success

Read They Ask, You Answer

Updated and revised edition released August 5, 2019.

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Dive Into Our Video Library

Get expert insights, real-life examples, and immersive content with our comprehensive video library.

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Self Implement with Free Playbooks

Step-by-step guides to teach you everything you need to achieve digital sales and marketing success.

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Get Help

Work with IMPACT to accelerate your digital sales and marketing success with our award-winning services.

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Editor's Pick

Payroll Protection Program: Why you need to talk to your bank immediately

By Bob Ruffolo on March 30th, 2020

By Bob Ruffolo

Inbound Success

When should startups invest in marketing Ft. Nicolas Vandenberghe of Chili Piper (Inbound Success, Ep. 136)

By Kathleen Booth on March 30th, 2020

By Kathleen Booth

Editor's Pick

Content marketing and They Ask, You Answer in the coronavirus (COVID-19) crisis

By John Becker on March 23rd, 2020

By John Becker

Company Culture

Now is the time for excellence: perspectives on a pandemic

By Bob Ruffolo on March 13th, 2020

By Bob Ruffolo

Editor's Pick

Brand of our word: Why IMPACT wrote a content code of ethics (and you should too) [+Video]

By Ramona Sukhraj on March 5th, 2020

By Ramona Sukhraj

Video Marketing

Why video production takes so long (and how to make it more efficient)

By Megan Lang on February 27th, 2020

By Megan Lang

Search Engine Optimization

In SEO, what is intent research? (definition and examples)

By Jolie Higazi on February 21st, 2020

By Jolie Higazi

Website Traffic

4 ways to recession-proof your website in 2020

By Marcus Sheridan on February 12th, 2020

By Marcus Sheridan

Email Marketing

Should you be buying email marketing lists in 2020?

By Kristen Harold on February 7th, 2020

By Kristen Harold

Website Design

5 trends that will elevate your design in 2020

By Kate Rooney on February 6th, 2020

By Kate Rooney

IMPACT Stories

How one of the hardest times of my life was made worse by poor UX/CX

By Dia Vavruska on February 3rd, 2020

By Dia Vavruska

Content Marketing

11 things every B2B content marketing plan must include in 2020

By Justine Timoteo on January 31st, 2020

By Justine Timoteo

IMPACT Stories

The real reason I failed at my last job

By Nick Bennett on January 27th, 2020

By Nick Bennett

Website Design

10 blog layout best practices to remember in 2020

By Christine Austin on January 15th, 2020

By Christine Austin

Blogging

11 common blogging mistakes to avoid at all costs

By Kevin Phillips on January 13th, 2020

By Kevin Phillips

Marketing Books

48 marketing books you need to read (updated for 2020)

By Carolyn Edgecomb on January 10th, 2020

By Carolyn Edgecomb

Social Media Marketing

How to grow a social media following in 2020: 9 essential steps

By Connor DeLaney on January 2nd, 2020

By Connor DeLaney

Editor's Pick

How to get started with They Ask, You Answer: Your first 6 months

By Chris Marr on November 27th, 2019

By Chris Marr

Email Marketing

3 Ways to Improve Your Email Validation & Sender Reputation in 2020

By Bryan Jenkins on September 9th, 2019

By Bryan Jenkins

Graphic Design

Design Automation: 5 Ways to Automate Your Design in 2020

By Kate Rooney on August 29th, 2019

By Kate Rooney

Everything You Need to Know in < 5 Minutes

The Latest

April 4th, 2020: Facebook ads during the COVID-19 pandemic, are LinkedIn ads even worth it, and where you should be hosting your sales and marketing videos ...this is THE LATEST!
See THE LATEST

Everything You Need to Know in < 5 Minutes

April 4th, 2020: Facebook ads during the COVID-19 pandemic, are LinkedIn ads even worth it, and where you should be hosting your sales and marketing videos ...this is THE LATEST!
See THE LATEST

Video Marketing

How marketers can (and already are) using TikTok to their advantage [Infographic]

By Megan Lang on April 4th, 2020

Social Media Marketing

Are LinkedIn ads really worth paying for?

By Jason Linde on April 3rd, 2020

Video Marketing

Where should I host my marketing videos? [+ VIDEO]

By Zach Basner on April 3rd, 2020

News

Facebook introduces new ‘Community Help’ tool for those in need

By Nicole Letendre on April 3rd, 2020

Interviews

Why the coronavirus (COVID-19) crisis might be the best time to start with Facebook ads [Interview]

By John Becker on April 2nd, 2020

<https://www.digitalsalesandmarketingworld.com> <https://www.digitalsalesandmarketingworld.com> <https://www.digitalsalesandmarketingworld.com>

Interviews

Why your website needs to support older browsers too [Interview]

By John Becker on April 2nd, 2020

HubSpot

Hubcast Special Series: Automation with Jesse Tremblay

By Carina Duffy on April 2nd, 2020

News

Google to help SMBs with $320 million in ad credits during coronavirus (COVID-19)

By Vin Gaeta on April 2nd, 2020

Finances

Paycheck Protection Program application and required documents (CARES Act)

By Bob Ruffolo on April 1st, 2020

Website Redesign Ready to redesign your website? See how IMPACT can help Learn more about IMPACT's data-driven approach to creating award-winning websites Learn more about IMPACT's data-driven approach to creating award-winning websites

Content Strategy

6 ways you're tanking your content marketing strategy

By Melissa Prickett on April 1st, 2020

Social Media Marketing

Pinterest launches 'Today' tab for daily trending topics

By Melissa Smith on April 1st, 2020

Search Engine Optimization

How HubSpot natively helps improve your site speed and performance

By Christine Austin on March 31st, 2020

PODCASTS & SHOWS

Recent Episodes

Hubcast Special Series: Automation with Jesse Tremblay

April 2nd, 2020

Coronavirus: 5 ways your video production team can stay productive (Film School for Marketers, Ep. 40)

March 31st, 2020

When should startups invest in marketing Ft. Nicolas Vandenberghe of Chili Piper (Inbound Success, Ep. 136)

March 30th, 2020

Coronavirus content strategy: How to prioritize amid chaos (Content Lab, Ep. 43)

March 27th, 2020

Back to All Podcasts & Shows

MarketHer

with Brie Rangel, Angela Myrtetus, and Britt Schwartz

From balancing a career and family to overcoming the dreaded impostor syndrome, we have seen it all. Through our shared experiences we tackle how women (including ourselves) can be more confident in our careers and learn how to be comfortable with the chaos of juggling it all, whatever that "all" looks like. Your three hosts discuss topics ranging from Women as the Main Breadwinner, Competition in the Workplace, Entrepreneurship, Leadership, and How to Make More Women CEOs. The show is casual, raw, unedited, and well-intentioned. We don't have all the answers, but we're willing to get the conversation started.

Recent Episodes of MarketHer

Practicing Mindfulness Amid Chaos [MarketHer]

on August 14th, 2019

Mindfulness for Non-Meditators [MarketHer Ep. 63]

on July 31st, 2019

I Sat in Silence for the First Time & Here Is What Happened [MarketHer]

on July 24th, 2019

How Detoxing Your Life Can Improve its Quality [MarketHer]

on July 17th, 2019

Back to All Podcasts & Shows

Creator's Block

with Marcella Jalbert and Justine Timoteo

Stop us if you've heard this one before: A marketing strategist and a designer walk into a bar. (Sort of.)Justine Timoteo and Marcella Jalbert, come together each week as hosts of the Creator's Block podcast with different perspectives, but a common goal. They want to empower marketers and agency creatives -- designers, developers, content creators, and everyone in between -- with honest conversations about doing the work, big ideas, and agency life. They stage interventions. They philosophize. They answer questions. They debate. They rant. They rave. So, settle in with your earbuds and a cup of coffee, and enjoy!

Recent Episodes of Creator's Block

"The farewell episode" [Creator's Block, Ep. 123]

on February 25th, 2020

"The power of sharing personal stories" [Creator's Block, Ep. 122]

on February 11th, 2020

"Why emotional web design is so important" [Creator's Block, Ep. 121]

on January 21st, 2020

"Down with new year's resolutions and rethinking goal setting" [Creator's Block, Ep. 120]

on January 7th, 2020

Podcasts & Shows

Inbound Marketing Agency

A REVOLUTIONARY APPROACH TO DIGITAL SALES AND MARKETING

Thousands of businesses around the world have taken control of their digital sales and marketing success by embracing the business framework of They Ask, You Answer.

What is They Ask, You Answer?

Featured In:

Meet the Businesses Like Yours That Are Experiencing Incredible Results With They Ask, You Answer

Your Next Steps to Digital Sales & Marketing Success

Read They Ask, You Answer

Score Your Company

Dive Into Our Video Library

Self Implement with Free Playbooks

Get Help

EDITOR’S PICKS

Payroll Protection Program: Why you need to talk to your bank immediately

When should startups invest in marketing Ft. Nicolas Vandenberghe of Chili Piper (Inbound Success, Ep. 136)

Content marketing and They Ask, You Answer in the coronavirus (COVID-19) crisis

Now is the time for excellence: perspectives on a pandemic

Brand of our word: Why IMPACT wrote a content code of ethics (and you should too) [+Video]

Why video production takes so long (and how to make it more efficient)

In SEO, what is intent research? (definition and examples)

4 ways to recession-proof your website in 2020

Should you be buying email marketing lists in 2020?

5 trends that will elevate your design in 2020

How one of the hardest times of my life was made worse by poor UX/CX

11 things every B2B content marketing plan must include in 2020

The real reason I failed at my last job

10 blog layout best practices to remember in 2020

11 common blogging mistakes to avoid at all costs

48 marketing books you need to read (updated for 2020)

How to grow a social media following in 2020: 9 essential steps

How to get started with They Ask, You Answer: Your first 6 months

3 Ways to Improve Your Email Validation & Sender Reputation in 2020

Design Automation: 5 Ways to Automate Your Design in 2020

Everything You Need to Know in < 5 Minutes

April 4th, 2020: Facebook ads during the COVID-19 pandemic, are LinkedIn ads even worth it, and where you should be hosting your sales and marketing videos ...this is THE LATEST! See THE LATEST

Everything You Need to Know in < 5 Minutes

April 4th, 2020: Facebook ads during the COVID-19 pandemic, are LinkedIn ads even worth it, and where you should be hosting your sales and marketing videos ...this is THE LATEST! See THE LATEST

RECENT ARTICLES & VIDEOS

How marketers can (and already are) using TikTok to their advantage [Infographic]

Are LinkedIn ads really worth paying for?

Where should I host my marketing videos? [+ VIDEO]

Facebook introduces new ‘Community Help’ tool for those in need

Why the coronavirus (COVID-19) crisis might be the best time to start with Facebook ads [Interview]

Why your website needs to support older browsers too [Interview]

Hubcast Special Series: Automation with Jesse Tremblay

Google to help SMBs with $320 million in ad credits during coronavirus (COVID-19)

Paycheck Protection Program application and required documents (CARES Act)

6 ways you're tanking your content marketing strategy

Pinterest launches 'Today' tab for daily trending topics

How HubSpot natively helps improve your site speed and performance

PODCASTS & SHOWS

Recent Episodes

Hubcast Special Series: Automation with Jesse Tremblay

April 2nd, 2020

Coronavirus: 5 ways your video production team can stay productive (Film School for Marketers, Ep. 40)

March 31st, 2020

When should startups invest in marketing Ft. Nicolas Vandenberghe of Chili Piper (Inbound Success, Ep. 136)

March 30th, 2020

Coronavirus content strategy: How to prioritize amid chaos (Content Lab, Ep. 43)

March 27th, 2020

Back to All Podcasts & Shows

The IMPACT Show

with

Recent Episodes of The IMPACT Show

How to Pack & Prepare for IMPACT Live (The IMPACT Show Ep. 81)

on July 24th, 2019

Email Deliverability and Special Announcements (The IMPACT Show Ep. 80)

on July 10th, 2019

Content Strategy and Marketing Conferences (The IMPACT Show Ep. 79)

on June 26th, 2019

All You Have to Do...Is Do (The IMPACT Show Ep. 78)

on June 12th, 2019

Back to All Podcasts & Shows

The HubCast

with Marcus Sheridan and Carina Duffy

Recent Episodes of The HubCast

Hubcast Special Series: Automation with Jesse Tremblay

on April 2nd, 2020

Hubcast Special Series: Service Hub with Dave Barron

on March 26th, 2020

April 4th, 2020: Facebook ads during the COVID-19 pandemic, are LinkedIn ads even worth it, and where you should be hosting your sales and marketing videos ...this is THE LATEST!
See THE LATEST

April 4th, 2020: Facebook ads during the COVID-19 pandemic, are LinkedIn ads even worth it, and where you should be hosting your sales and marketing videos ...this is THE LATEST!
See THE LATEST