Master Inbound Marketing

Hiring is hard, partially because reviewing candidates is extremely hard.

Maybe you just got a snazzy new job or a big promotion. Or maybe you’re about boost your brand with a speaking gig or a blog contribution and your professional bio has gone the way of those tortilla chips in the back of the cabinet (a bit stale). Either way, it’s time to chain yourself to your keyboard and write something we all dread -- a professional bio. Writing about yourself isn’t easy. It’s a fine line between cocky and confident and you’re never quite sure when you’ve locked down the totality of your career and passions.

What are some quick, low cost ways to generate fresh content and leads if you are a startup marketer with a lean team? Michele Aymold On this week's episode of The Inbound Success Podcast, Parker Dewey VP of Marketing Michele Aymold shares what she's focused on as she takes the reigns of marketing for this fast growing Chicago area startup. In her case, she's applying lessons learned from her days running marketing for G2 Crowd and is using surveys to gather data on her audience and turn it into fresh content for the company while using lead nurturing funnels to keep Parker Dewey top of mind with survey respondents. 

In early 1848, gold was discovered in the United States’ Sacramento Valley sparking a mass migration of people that would forever change the country’s landscape. Pursuing what looked like a shortcut to wealth, thousands of people took the treacherous journey from the civilized East to the uncharted West to mine the ground in search of precious specks of gold. What transpired over the subsequent years is a significant piece of US History now known as the California Gold Rush. Fast forward to today and in some ways, the Gold Rush reminds me of inbound marketing.

Throughout my almost 5 years here at IMPACT, I’ve seen a lot of (positive) change. A team of 15 is now over 60. A small office has become a big one. We’ve gone from having everyone work from our Wallingford location to now having more people working from their homes across the country. And, I’ve made my way from an intern to an account supervisor,  managing a team of awesome account executives & coordinators -- 2 of which are remote. (Shoutout to Iris, Dakota, & Amanda!)

How often do you come across an article claiming to reveal  the hottest new marketing trend? For me, it’s almost a weekly occurrence, and if you’re like me, you’ve probably become much more skeptical and weary when it comes to deciding which new trends are actually here to stay. You might even find yourself reading about new trends thinking, “That will never last.” That’s not a bad thing.

I’m sure “influencer” is no new term to you, especially if you’re in digital marketing, but the term micro-influencer might be. Micro-influencer marketing is taking off and beginning to be just as if not more successful than celebrity influencer campaigns and advertising. Why is that?

Does anyone else out there feel like they are in an endless loop of meetings?   As a marketer serving multiple clients at any given time, I find myself averaging 9-12 meetings a week. To be fair, I actually enjoy most of these meetings because it gives me a weekly opportunity to catch up with my clients, but what I don’t enjoy is a meeting that has no direction and leaves me wishing I could get back that hour of my day.