I know “outsourcing” is a frowned upon concept in the marketing world. Whenever I hear it, my initial reflex is to recoil -- like when someone says the words “moist” or “carefrontation.” (Gross.) -- But look at how we changed our tune with marketing automation. First, it was an abomination that threatened to snuff out the very necessary human touch buyers expected from our marketing. Now, when deployed correctly, the right marketing automation strategy, executed with tools like HubSpot, can be a total game-changer for your marketing and sales efforts. Outsourcing is very similar in that way. Depending on how you approach it, it can be a smart move, rather than a necessary sin you must commit, but should never speak of. This is especially true when it comes to content creation.