So, I'm a huge movie buff. When I was in high school, I dreamt about one day marketing in Hollywood (or Bollywood) -- working with celebrities, organizing press junkets and premieres, crafting clever taglines, creating trailers, and of course, teasers. The success of a movie teaser in generating buzz relies heavily on the theory that people respond to curiosity. Journalists have recognized this for decades and recently, content marketers across various industries have argued the same, but how much of an impact does it really have? In inbound marketing, does curiosity kill the cat -- or increase conversion rates?