Master Inbound Marketing

In this week's episode of The IMPACT Show, Bob is back! Bob filled in for Nick this week and shared some IMPACT updates. We also talked about GDPR in HubSpot, video marketing, and more.

If you’re reading this post, chances are you have an Instagram account. Considering there are 800 million monthly active users (and 500 million daily active users), I could also assume you’re regularly engaging with posts, uploading your own images, and communicating with other users, right? Wouldn't it be awesome is consumers did the same with your brand on Instagram?

Not all company swag is created equal. It may seem like an obvious statement, but there are thousands of offices all over the world that are putting up with sub-par swag, usually only because whoever is ordering it doesn’t know any better. There’s a huge difference between being thoughtful with your company swag items and just throwing your company logo on the cheapest thing you can find, and the benefits of doing the former  go way beyond what you might think. Both internally at your company and externally, when you’re thoughtful with what you put your brand on, it’s going to pay off.

I’ll be the first to admit that I don’t really understand the comic book world. I mean, I only just learned a couple years ago that Batman and Spider-Man are in two different universes -- whoops. However, after meeting my comic book-loving boyfriend two years ago, I knew superhero movies would be in my foreseeable future. So, when he asked me one rainy night if I’d like to stream Deadpool, I conceded; “why not, I heard it was funny.” Then, I was hooked the entire two hours. I loved the snarky nature of Wade Wilson and thought Ryan Reynolds was amazing at bringing the character to life. Deadpool is the anti-hero. He isn’t inherently good or bad and certainly does not take himself or his “responsibilities” too seriously. It should come as no surprise that Marvel created one of the most successful anti-marketing campaigns for Deadpool.

This episode of the Hubcast is brought to you by our friends at DigitalMarketer. #INBOUND18 Speakers are out! 

Digital communication is ever-changing. When it comes to digital marketing, email has long been known as the channel that generates the most ROI. In fact, because studies show that email marketing ROI is $44 for every $1 spent, it has traditionally been the best area for marketers to focus on. However, like any successful channel, email has become overcrowded. The average professional gets about 141 emails per day and the CTR of a typical marketing email is just 5-10%. Facebook, too, is changing. Once an ally of digital publishers, recent changes to its News Feed algorithm prioritized posts from family and friends over brands. These are just some of the many reasons why chatbots, or chat apps that use artificial intelligence to receive and respond to messages, are rising in popularity.

We’ve talked a lot about account-based marketing (ABM) recently and the general consensus around here is that it’s good for you, your brand, and your bottom line. There are a lot of tactics to juggle, inbound and outbound when building an ABM strategy, so here is a super condensed version of its key principles to help you make sense of it.

You get 10 points if you recognize the quote in the title of this episode from The Notebook. Yes, Britt is a huge fan of Nicholas Sparks. You'll just have to forgive her cheeky humor.  DiSC, Meyer-Briggs, Enneagram, and now DOPE. Here at MarketHer, we love personality tests as they help us not only know ourselves better but more importantly, help us understand the people we work with every day.