Inbound Marketing

“The most trusted and respected resource leading you to inbound success.”

- Marcus Sheridan, President of The Sales Lion

Unfiltered and honest advice, real-world data and strategies to help grow and transform your organization.


Sales Love Affair: What Sales and Dating Have in Common [Infographic]

By: Amanda Leclair December 10th, 2017

So, you want to be a better salesman? Well, you can become a better Romeo while you're at it. When it comes to your sales process, take a cue from your dating life; they aren’t as different as you might think. When you boil them down, sales and dating are pretty much identical.

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Lead Generation

Creating a Landing Page That Works is as Easy as ABC [Infographic]

By: Ramona Sukhraj December 9th, 2017

The landing page is the lifeline behind any inbound marketing campaign.  It's where you ultimately want to drive your traffic; where you highlight your true value; where you really go in for sale or conversion. So much is riding on this one little (often even hidden) page, you need to give it the time and attention it deserves.

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IMPACT Live 2018
Amazing Things Happen When marketingand salesleaders Come Together

IMPACT Live 2018 is an exclusive, 2-day experience where marketing leaders grow and make valuable connections while actually having a good time.

Get my Ticket

August, 7th - 8th

Infinity Hall, 32 Front St, Hartford, CT

IMPACT Blog Continue Reading Live Website Critiques from the IMPACT Experts

Every month, IMPACT does a Facebook Live where we provide expert UX, SEO, and CRO advice.

This month’s throwdown: December 20th @ 2PM ET & our special guest is Zach Basner, Social Media & Video Marketing Trainer at The Sales Lion.

Save your seat or submit your site here!

Zach Basner Zach Basner
Social Media & Video Marketing Trainer
The Sales Lion
Website Throwdown Vin Gaeta Vin Gaeta
Creative Director
Website Throwdown Carina Duffy Carina Duffy

The IMPACT Show • 

Podcasts & Shows

"Pre-Roll Facebook Video Ads, Conversational Marketing, and More:" The IMPACT Show Ep. 30 [Show Notes]

By: Ramona Sukhraj December 8th, 2017

In this week's episode of The IMPACT Show, Bob and Nick talked pre-roll Facebook video ads, conversational marketing, noncompetitive competitors, managing your email, and planning vs. doing. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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IMPACT Stories • 


Comparably Named IMPACT a Top SMB for Women & Culture - But it Wasn't Easy.

By: Carolyn Edgecomb December 8th, 2017

Working at IMPACT hasn't always been fun and rewarding. Three years ago, it was the exact opposite actually. Not only were we losing employees left and right, but several clients as well. At the end of all that, there was an estimated financial loss of over $2 million. Fortunately, that was IMPACT's turning point. In 2015, the biggest lesson we learned was that people need to see their future at IMPACT, and sadly that wasn’t happening.

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The IMPACT Anthology

Master the topics that matter to digital marketers the most.

Get started or refine your inbound marketing strategy with the most actionable and up-to-date inbound marketing resources on the web.

View IMPACT's Best Content
The Impact Anthology

Digital Marketing Success Stories


"IMPACT takes the time to ask the right questions and it's evident that they really listen to our answers. The quality of their work is truly top notch."

Adam Aghion

Director of Channel Sales and Alliances, FourV

View Success Story

"With just a couple of tweaks to our blog, they increased our lead conversions by 523.51%! In just 2.5 months we have generated over 1,353 new leads!"

Kevin Asp

AAST Board Member

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David Meerman Scott Newsjacking

"They did a fantastic job...Even before we finished the project...I actually sold several courses, bringing revenue into me...which was amazing."

David Meerman Scott

Marketing Strategist, Author, and Speaker

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IMPACT Stories • 


I'm Just Really Bad at Email.

By: Bob Ruffolo December 7th, 2017

I’ve been wanting to write this post for awhile, and with my inbox back up to 100+ important unread messages after spending 2 hours yesterday clearing it out, I figured now is as good of time as ever. Plus, you may have just received an email from me that says “Refer to the post in my signature.”

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MarketHER • 

Podcasts & Shows • 

Women in Marketing

What Life Goal Should You Tackle First? - FREE Worksheet [MarketHer Ep. 15]

By: Britt Schwartz December 7th, 2017

Here is a list of actual queries I Googled last Friday: Life planner How to organize my life How to organize my growth Online life planner How to manage personal growth What the heck am I actually doing!?!

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IMPACT Stories • 

Sales • 


Why Every Salesperson Must Be a Master Storyteller

By: Melanie Collins December 7th, 2017

Storytelling has always been a passion of mine. It started way back in high school when I was the editor of the school paper. I even had a couple stints at a local Polish American newspaper and WIVB-TV in Buffalo, New York, before I graduated. These internships made me realize just how much I loved finding, writing, and telling stories. So, when the time came, I enrolled in the Journalism program at Emerson College in Boston, MA. (#1 Journalism school in the country, woot!) But as you’ll see today, my job title doesn’t include journalist, editor, or even the word content. Over the years, I have found myself in a sales role, but I’ve also learned that my storytelling skills are as essential to sales as they would be to any literary career I could’ve entered. 

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Search Engine Optimization

What the Reversal of Net Neutrality Means for Small Businesses [Updated]

By: Christine Austin December 6th, 2017

The regulations against net neutrality have been moved back into the spotlight. On April 26th,  Ajit Pai, FCC Chairman, gave a speech in Washington where he announced his move to undo an Obama-era FCC regulation against broadband internet providers. His proposal looks to undo the 2015 rules that implemented net neutrality with a Title II classification. But people on each side of the debate have varying concerns about altering the regulation and how it not only affects the big companies but the little guys as well.

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Inbound Marketing Strategy Template and Example
Impress in 2018 with IMPACT’s

Inbound Marketing

Template & Example

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Inbound Marketing Strategy Template and Example
Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example