Here's the deal. Building topic clusters and creating meaningful, impactful pieces of pillar content takes practice and a lot of work. There's a good chance that, if you're reading this page, you attended one of my workshops on pillar content. That's great! We covered a lot of great stuff, didn't we?
However, there's also a chance you came across this page by accident, with no background or experience in my workshop. Or, you did attend, but you're like me -- you start forgetting all of the good stuff as soon as you walk out the door.
That's why I created this resource page -- a single source of truth, if you will -- on pillar content. I've created a lot of content over the past 18 months on the subject of pillar content -- podcasts, pieces of pillar content, a talk at IMPACT Live -- most of which I couldn't share with you during our time together. That's what you'll find here!
My talk fromIMPACT Live2018 coversthe WHY behind the rise of pillar contentas the future of content strategy. Specifically,what's changed with search, as well as themost common dos and don'tsyou need to keep in mind as you get started.
Some of this may look familiar, but it's a great resource to share with other people on your team -- or even other marketers outside of your organization!
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