Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast
November 22nd, 2019
In content marketing, showing is more powerful than telling — but what does that mean?
The most effective, engaging, and memorable content creators all have one thing in common. They understand that speaking in generalities when telling their stories through content (blogging, videos, podcasts, and so on) is the kiss of death.
As a result, they must do more "showing" rather than "telling."
But what does "showing" through content look like?