Bonus Tip: At IMPACT Live, Paul will be digging deeper into cognitive content marketing and what the path to a more artificially intelligent future will look like for marketers. Get your ticket here right now!
In this book, Godin outlines a set of five principles that you must follow, as a Permission Marketer, to be effective:
As a Permission Marketer, you are a farmer and constantly need to work at harvesting your crop/customers. An Interruption Marketer is just a hunter and tries to kill something once with a single bullet.
Permission is a process, not a single moment.
Never breach the trust of your customer once they grant you permission to speak with them by selling their data to someone else.
Frequency is always better than reach.
Give a prospect a reason to pay attention –- you have to offer an explicit reward, information, education, entertainment, or even cold hard cash to get the customer to opt-in to the message.
While serving clients should be simple, that's not always the case.
In his book, Solomon describes what client service teams of all industries to build deeper relationships with clients and shares tips to help clients understand what they can expect and demand from their marketing agency.
Why should consumers choose your product over others?
It’s all about effective positioning.
If you’re having trouble positioning your product or service, it could be due to the lack of effective communication. In their book, Al and Jack walk you through the importance of effective communication when it comes to positioning your brand and how you can use it to frame yourself in your persona’s head.
Weinberg takes classic sales methods, such as cold calling, and adds a modern spin that makes them more effective and less abrasive. His methodology for identifying targets aligns perfectly with the inbound marketing approach to creating your buyer persona.
Learn how you can simplify your sales process just by being more selective, in this book.
Sometimes even the biggest companies fall -- especially if they’re not disrupting their industry and embracing new technology.
Christensen believes there are ways for big companies to stay agile and compete with the up-and-comers in disruptive innovations. In fact, he argues management is the primary contributor to why many companies fail and it has nothing to do with their engineering or tech teams.
To succeed in content marketing, you need to create quality content guided by a comprehensive strategy that can serve multiple channels.
In this book, the duo develops a content marketing framework that works for businesses of all sizes in all industries -- and you can rest assured these Content Rules will, well, make your content rule.
As the Head of Community at Airbnb, Douglas shows you how to extract the same principles of major brands, religions, and actual cults to get people excited about your brand and turn them into lifelong customers.
Reflecting on these, Atkin outlines a simple 10-step formula for elevating a brand to cult status:
Are you looking to improve the sharing of your brand?
In his book, Bryan Kramer analyzes how and why people share experiences and information, as well as what makes people share things. The goal of Shareology is to figure out how to make your brand more human and shareable.
Is your company winning the content battle in your industry?
With numerous outlets and forms of content available, it’s important to ensure you’re not spamming your audience, but telling a story and engaging with them.
In this book, Hanley shows marketers why the scammy and spammy tactics that worked in the past are no longer effective and how today's buyers value the authenticity, transparency, and honesty that comes with content marketing.
What are you passionate about? Did you know you could use your passion to crush personal branding?
The biggest point Vaynerchuk wants you to take away from this book is the importance of building your personal brand and leveraging it in your business endeavors. -- No one knows personal branding better than Gary Vee!
An important step in developing your inbound strategy is knowing who your buyers are.
Brainfluence utilizes psychology, neuroscience, and neuromarketing to better understand how consumers make decisions. And, through those practices, Dooley outlined how they could be applied to your marketing.