Now the real fun begins. Note your starting data or metrics, set goals, and determine what success looks like.
Run your experiment for about 2-4 weeks and then collect your end data.
4. Evaluate Results
Based on your goals, was your experiment a success? If not, don’t get discouraged! Not every experiment you test will end in positive results but all experiments are worth it for learning purposes.
If it was a success, great!
If your experiment was limited to a specific page or part of your site, apply it elsewhere for even more success. For example, if you tested out a new landing page template to see if the layout could increase your conversion rate, you most likely only applied the new template to one particular landing page.
Now that the test was a success, you can apply it to all landing pages and keep tracking results!
5. Apply What You Learn to Future Experiments
Take note of what you learned from your experiment and see if you can build off of it. Then, pick the next test on your list!
Remember to always test one thing at a time so your experiments don’t overlap or muddy the data.
What’s going to be the first you test for your next experiment? Let us know in IMPACT Elite, our online community of ambitious marketers, salespeople, and inbound professionals.