This week, I am on vacation. (Today, I plan to do something crazy like grocery shopping or dropping off the dry cleaning. Watch out, world! I'm a woman living on the edge!)
But before I head out into the world, I want to share this week's episode of Content Lab, which features a conversation with one of my greatest professional inspirations -- Tamsen Webster, idea whisperer and former executive producer of TEDx Cambridge.
As you all probably know, last week was IMPACT Live, whichI wrote about at lengthon Monday. In addition to spending two days melting under the hot Hartford summer sun, I had a chance to speak about pillar content.
Don't worry, this week isn't another conversation about pillar content. Instead, I invited Tamsen Webster to talk with me about the potency and power of spoken content.
Yes, spoken content is a thing.
It doesn’t matter whether you’re speaking in front of a large crowd at a conference, making a video for your website, or hosting a webinar for your business, you’re engaging your audience with spoken content -- which science tells us is the most effective methods of content delivery there is.
Why is that? And why is spoken content often considered the last outpost of authentic content for marketers and leaders?
That's what she and I are diving into in our conversation.