"Using Data to Make Your Content Remarkable" with Claudia Pilgrim (Content Lab, Ep. 18)

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Weekly Awesome: Data, the Missing Part of Your Content Strategy (CMI)

Claudia already shared a fantastic website during our chat that you all should bookmark -- Statista -- a powerful market research and statistics portal, but I want to share one other link for you to put in your back pocket until the next time you want to create a piece of data-driven content.

If you ever find yourself with an itch to toss all of the numbers out the window and totally "go with your gut" when developing the strategy for a single piece of content or a campaign -- or you know someone else who needs a reminder of why data is so important -- I want you to fire up your great computer machine and go to this article:

Data: The Missing Part of Your Content Marketing Strategy from Content Marketing Institute. 

It's an article I bookmarked when it first was published in 2015, back when I first made the pivot toward my content niche in the inbound world. 

Whenever I hear anti-data arguments, or I need a little personal reminder, I pull up that evergreen 3-year-old bookmark and let the wisdom wash over me. 

Here's one of my favorite passages:

"Setting clear goals and using data as your guide ensures that you are developing the right type of content, getting it in front of the right audiences, and understanding its impact in a way that lets you continually optimize your strategy.

I refer to this three-step framework as the three Cs: context, connections, and clarity – all of which are grounded in data."

If you remember nothing else from this episode -- aside from the fact that Claudia and I are both stunning Maryland content nerds -- let it be those three critical, data-driven Cs: context, connections, and clarity.

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• Clauda Pilgrim: Instagram, Website
• Liz: Twitter, Instagram 

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