Published on September 27th, 2017
So, I have to admit, it took me until 2016 to get into marketing podcasts.
Fortunately, since I only listen when I’m on the elliptical, this is one New Year’s resolution (along with my gym time) that didn’t die the third week of January -- double bonus!
Growing up an athlete, I knew in order to be one of the best, I had to put in the work. This meant extra practices, turning one side of our garage into a batting cage, and working out my key muscle groups every day.
When it came time to be a grown-up, I didn’t have a coach anymore and knew I had to rely on myself to push into being one of the best - only now my focus moved from sports to marketing.
We didn't want to include this in the
A few recent episodes include:
- Overcoming the Status Quo & Getting Prospects to Take Action
- Agile Marketing
- Defining Your Vision for Growth
But that aside, there are a lot of other great shows popping up in the digital marketing space recently.
The following is a list of what I, and some of my fellow IMPACTers, are listening to right now, so you, too, can put in the work.
A podcast just for Hubspotters? Sign me up! The Sales Lion’s HUBCAST tackles everything HubSpot users want to know to level up their marketing automation skills and strategy.
Whether you’re a total HubSpot newbie or an old-timer that wants to stay up-to-date, this is the podcast for you. Plus, Marcus Sheridan and George B. Thomas offer a dynamic duo format that not only
Check out their most popular episodes:
CMOs2017 Guide, Privyand Testing Email Subject Lines
- YouTube Advertising, Facebook
Adsand Hubscotch Returns
- Sales Emails, LeadBridge HubSpot Integration and Being Creative
- HubSpot Training, Vidyard
Integrationand No Inbound Budget
- Google Adwords, HubSpot Deal
Propertiesand Sales Teams
If you’re not big on long podcasts, or just need something quick and inspirational, check out Marketing School by Neil Patel and Eric Siu.
When I have a creative block, I usually will go read a few blog posts to reinvigorate my attention span, but Marketing School takes this to a whole new level.
This 10-minute podcast focuses on providing actionable advice I can use in my everyday job. Sometimes I can even find an episode on the exact thing I’m stuck on to get back in my groove.
Here are some of my favorites:
- Where Marketing Is Going in 2017
- 7 Ways to Repurpose Your Content
- Our Favorite Marketing Books
- 7 Key Elements to a High Converting Homepage
- 7-Point Facebook Advertising Checklist
We are HUGE fans of Digital Marketer. Their content is top notch, and their podcast is no exception.
Bob and I just drove to a meeting together the other day and listened to the UPSYD episode. A lot of our inspiration and growth comes from the insights of this team, especially their content on Facebook advertising.
Here are my top episodes that I think everyone should listen to:
- The Death of Organic Social Media with Mike Stelzner
UPSYD: the 5-Step Framework to Generate More Customers
- The Future of Paid Advertising
- How to Structure a High Converting Facebook Campaign
- The Ad Grid: How to Build Campaigns that Convert and Scale
Full disclosure: I had a pink hair phase in college. While this was super cool, it was also:
- expensive to maintain
- not going to fly in the professional world.
What I love about Sonia Simone’s podcast is her no-holds-barred discussions on business and being so successful you can live by your own rules - hence why she has pink hair today.
As an avid copywriter, her episodes combine sassy straight talk with powerful content advice. Check out these 5 posts to get a glimpse into the value you can expect.
- Blog or Podcast? 5 Questions to Help You Decide
- 5 Work Habit Hacks from 12 Creative Geniuses
- 7 Commandments of Professionalism for Content Marketers
- How to Avoid Getting Sucker-Punched by Internet Facts
- Bringing More Emotion Into Your Writing
Balancing a career and a family can come as a high cost for many feeling that they need to sacrifice one to succeed in the other. But the women of MarketHer
In this IMPACT podcast, hosted by Angela
This podcast might be fresh off the press, but a couple of the recent episodes that I think deserve a listen are:
- Confronting Competition in the Workplace
- Hurricane Harvey - How to Deal When Your Life Flips Upside Down
Call to Action is roughly a 20-30 minute podcast powered by Unbounce. True to the company’s expertise, the show focuses conversion rate optimization, A/B testing, landing page optimization, and more.
As a devoted reader of the Unbounce blog, I was excited to check out its podcast. One reviewer summed it up nicely saying, “It’s no easy task to bring technical aspects of conversion optimization into story form, but they pull it off extremely well.”
The following episodes are definitely worth a listen.
- Product Marketing is the New Content Marketing
- What Unbounce Learned From Launching 8 Growth Experiments in 8 Weeks
No ShortcutApproach to Building a Credible Content Marketing Strategy
- Behind Every Click is a Person
- What Happened When Buffer Stopped Publishing for 30 Days
You hear all the time how content marketing is dying and there’s too much clutter on the web. Enter Brand Newsroom, a podcast by content marketers and brand journalists. Their advice is spot on when it comes to applying a publisher’s mentality to how we create marketing content for our audience.
To get awesome advice on smart content creation and storytelling, check out these episodes.
- How to Manage the Editorial Process
- The Do’s and Don’ts of Influencer Marketing
- How to Get More Earned Media
- Good Storytelling Requires Grit
- Traditional vs. Brand Journalism
As a HubSpot Diamond Partner, I have to give a shout out to HubSpot’s The Growth Show, which tackles business growth from every angle with interesting stories and guests.
One thing I appreciate is how the interview-style and overall podcast format focuses on the how. Each episode is a bite-sized 20-30 minutes and is jam-packed with insightful and valuable information you can implement in your own business.
Here’s a taste of some of the more popular episodes that deal with a variety of topics:
- How to Build a Brand When No One Understands What You Do
- Succeeding on Medium: How the Hottest Publishing Platform Rewards Quality Content & Conversation
- The Unconventional Habits of Highly Successful People
- What Great Bosses Do Differently
- Seth Godin (enough said)
We love Gary Vaynerchuk here at IMPACT. His hustle is inspiring and his ability to always be on the forefront of trends is insane.
The #AskGaryVee show started as a YouTube series in which he sources questions from Twitter and answers on camera. The audio is then repurposed into a podcast - how smart is that?
Because the questions are sourced, the episode length tends to range, but each episode touches on trends, thought leadership, and business.
Check out some of his most popular episodes.
- Snapchat Influencers on Content Creation and the Future of Snapchat
- How to Get More Snapchat Followers, Buying Email Lists and the Exodus of Twitter
- Influencer Marketing, How to Go Viral and Vlogging
- Seth Godin on Thought Leaders, Psychics and the Future of the Internet
- SXSW Keynote 2016
Bonus: Inbound Success Podcast
“What do the most successful inbound marketers do to get great results?” This is the question Kathleen Booth, one of IMPACT's strategists, answers on each episode of her weekly podcast, Inbound Success.
Many of us know and hear of the success stories inbound marketing provides to companies and how its approach can sometimes vastly exceed others. But sometimes, the methodology just doesn’t work for everyone.
In this podcast, Kathleen not only looks into the reasons why many inbound strategies do work for
Some of the most recent episodes include:
- Conversion Rate Optimizing a Blog Featuring Bob Ruffolo
Product Centricto Audience CentricMarketing Featuring Stephanie Casstevens
- SaaS Marketing Featuring John McTigue
Another organization's marketing and content we really admire is Drift's. With its simple, personalized emails, and no-form approach to lead generation, the company is on the cutting edge of strategy and its podcast is no different.
Hosted by Director of Marketing, Dave Gerhardt, and CEO (and former HubSpotter), David Cancel, Seeking Wisdom goes beyond just business to discuss as its iTunes description states "health, wealth, life, and learning."
Here are a few episodes I've really enjoyed:
- #65: Mike Volpe (enough said)
- #20: Why A Guy With 200,000 Monthly Readers Killed His Lead Forms, Too
- #62: Wealth and Happiness
Leasonswith Jim Rohn
The Old Marketing is hosted by Joe Pulizzi (whom I cite frequently) and Robert Rose.
Each episode is 60 minutes (which means I get a great workout and awesome marketing content) and the format is a mix of latest marketing news and real examples of successful content marketing.
Throw in a rant/rave section and you walk away with an earful of thought-provoking content. As a strategist for my clients here, I can’t get enough of this podcast.
The following episodes are some that have inspired me personally.
- Stop It! Content Marketing is Not a Game of Traffic
- Big Brands Favoring Content, But Will It Matter?
- How Native Advertising Will Drive the Future of Owned Media
- FTC to Brands - It’s All On You
- The Seduction of Rented Land
11. Copyblogger FM
Being a content writer, or even someone who writes consistently can occasionally be a struggle. Thinking of what to write, how to write it, and who the audience should be may have you hitting a roadblock. But the CopyBlogger podcast hopes to solve that.
In this podcast, Sonia Simone talks to a cast of rotating experts whom she discusses tips and tactics for writing, conversion optimization, mindfulness, email marketing, and more.
As someone who may not consider themselves a copywriter, but does find myself writing daily, I enjoy listening to many of their more tactical podcasts which leave me with information I can begin implementing immediately.
Here are a couple of my favorite episodes you should check out:
- How to Attract the Exact Customers You Want
- 7 Ways to Boost Your Creativity
- On Grammar, Usage, and Not Being a Great Big Jerk
- 3 Content Marketing Strategy Fails (and How to Fix Them)
- Getting More Traffic, Links, and Shares to Your Content
When trying to get your footing in social media marketing, it really is easy to find yourself in a jungle, as Michael Stelzner calls it.
So in a world of cat videos, ads for
As a consistent reader of Social Media Examiner's blog, I love knowing there is another resource they have for those looking to hone their social media skills.
Some must-listen-to articles from the podcast include:
- How to Optimize Your Facebook Ads: A Proven Approach
- Live Video: Tips and Techniques for Creating Great Content
- Google Analytics and Social Media: What Marketers Need to Know
- How to Grow a Business Using YouTube
- Twitter Analytics: How to Know if Your Twitter Marketing Works
Although this is a more sales oriented podcast, I do not find the techniques this podcast shares to be solely for those who consider themselves in a sales role. There are still many client-facing marketers
With that in mind, I believe The Salesman Podcast is an excellent audio resource that gives you actionable tips every week from topics around closing more business, influence techniques, sales leadership, challenger sale, and goal setting.
Will Barron, the host, also interviews leading sales experts such as Tim Ferriss, Bill Burr, and Gary Vaynerchuk.
If you’re looking to jump right in, these episodes are great to start with:
- Sales “Hacks, Tips, Tricks” Are Nonsense (Learn How To Really Win!) With Jeff Bajorek
- How To Social Sell (From Someone Who Is Actually Doing it!) With Dale Zwizinski
- How To Win More New Business (By Using Trigger Events) With Craig Elias
- Why “Customer Success” Is the Future Of Sales With Lincoln Murphy
- Why People Buy From Humans (Know, Like And Trust Right?) Paul Adamson
No podcast should be classified under the 'marketing' keyword solely because they talk about topics such as conversion rate optimization, email marketing, increasing leads, etc. Creativity and design are also important characteristics that can help fuel new ideas and innovations, ones that could take your strategies or products to the next level.
In the Killer Innovations podcast, Phil Mckinney, former CTO of HP, dive into the ways to harness your creative genius to help propel yourself, and your careers, to success. Each guest on the podcast come sharing real-world advice from their own experiences to reveal the secrets to their innovative
Here are some episodes to get your brain pumping with ideas:
- The 8 Things Your Innovation Leader Should Bring To Your Organization
- The 5 Innovation Leadership Hacks I Use
- My Secrets To Personal Creativity
- Top 8 Reasons Why Your Ideas Don’t Get Backed
- 15 Ways To Feed Your Creative Mind
Bonus: Creator’s Block
During some of the moments when you are supposed to be the most creative, you feel this wall inside your head form and you find yourself struggling to even get past the most basic tasks.
The dreaded creator’s block.
But the last thing you want is a little stalled thinking to stop those creative juices from flowing. One awesome avenue to relieve your struggles is the Creator’s Block podcast, hosted by IMPACT’s Jessie-Lee Nichols, Marcella Jalbert, and Liz Murphy. Each week, the group discusses tactics to help you stay motivated, crush your writing and creative projects, and tips to increase your productivity.
If your looking to get a taste of what the podcast has to offer, listen to some of these awesome episodes:
- How to Create a Sustainable Blogging Process for Your Business
- How to Boost Creativity and Stay Inspired
- Marketers vs. Creatives
- Why Do Websites Cost So Much?
If you don’t already spend your nights watching at least one TedTalk video a night, then you have to at least get yourself subscribed to their iTunes podcast.
But, for those of you new to TED Business brand, they specialize in bringing some of the world's most influential entrepreneurs and business enthusiasts to the stage to give their tips, real-world experience, and advice for those looking to succeed.
If your looking to listen to what some of the most famous innovators have to say, then start diving into some of these notable episodes:
- The unexpected benefit of celebrating failure | Astro Teller
- My year of saying yes to everything | Shonda Rhimes
- The case for letting business solve social problems | Michael Porter
- The key to growth? Race with the machines | Erik Brynjolfsson
- Why good leaders make you feel safe | Simon Sinek
What are you listening to?
As quickly as marketing evolves, podcasts have seriously improved my ability to stay on top of things. Some of the team listen in their car on the way to work (I personally like singing to my steering wheel), while others listen while doing laundry, or hitting the gym.
With most of these ranging 20-30 minutes, you can totally carve out a little extra time to always be improving, and who knows, you may even gain valuable insight into how to start your own podcast.
Are there any other podcasts I should check out? What did I miss? Drop a comment and perhaps we can do a follow up post.