10 Marketing Podcasts Getting Me Through My Daily Workout
So, I have to admit, it took me until 2016 to get into marketing podcasts.
Fortunately, since I only listen when I’m on the elliptical, this is one New Year’s resolution (along with my gym time) that didn’t die the third week of January -- double bonus!
Growing up an athlete, I knew in order to be one of the best, I had to put in the work. This meant extra practices, turning one side of our garage into a batting cage, and working out my key muscle groups every day.
When it came time to be a grown up, I didn’t have a coach anymore and knew I had to rely on myself to push into being one of the best - only now my focus moved from sports to marketing.
Because the industry shifts so quickly, I decided to focus on listening to marketing podcasts to stay up-to-date and learn new perspectives from some of the great marketing thought leaders on the horizon today.
We didn't want to include this in the list, but wanted to mention it in the post. At IMPACT, we recently launched The IMPACT Show with Bob & Nick. Each week, this marketing podcast explores a unique theme or concern plaguing marketing leaders. In addition to the big theme, Bob and Nick will keep their fingers on the pulse of marketing, sales, and business advancements, then in 5 minutes or less, report exactly what you need to know.
A few recent episodes include:
- Overcoming the Status Quo & Getting Prospects to Take Action
- Agile Marketing
- Defining Your Vision for Growth
But that aside, there are a lot of other great shows popping up in the digital marketing space recently.
The following is a list of what I, and some of my fellow IMPACTers, are listening to right now, so you, too, can put in the work.
A podcast just for Hubspotters? Sign me up! The Sales Lion’s HUBCAST tackles everything HubSpot users want to know to level up their marketing automation skills and strategy.
Whether you’re a total HubSpot newbie or an old-timer that wants to stay up-to-date, this is the podcast for you. Plus, Marcus Sheridan and George B. Thomas offer a dynamic duo format that not only educates, but entertains.
Check out their most popular episodes:
- CMOs 2017 Guide, Privy and Testing Email Subject Lines
- YouTube Advertising, Facebook Ads and Hubscotch Returns
- Sales Emails, LeadBridge HubSpot Integration and Being Creative
- HubSpot Training, Vidyard Integration and No Inbound Budget
- Google Adwords, HubSpot Deal Properties and Sales Teams
If you’re not big on long podcasts, or just need something quick and inspirational, check out Marketing School by Neil Patel and Eric Siu.
When I have a creative block, I usually will go read a few blog posts to reinvigorate my attention span, but Marketing School takes this to a whole new level.
This 10-minute podcast focuses on providing actionable advice I can use in my everyday job. Sometimes I can even find an episode on the exact thing I’m stuck on to get back in my groove.
Here are some of my favorites:
- Where Marketing Is Going in 2017
- 7 Ways to Repurpose Your Content
- Our Favorite Marketing Books
- 7 Key Elements to a High Converting Homepage
- 7-Point Facebook Advertising Checklist
3. Digital Marketer's Perpetual Traffic
We are HUGE fans of Digital Marketer. Their content is top notch, and their podcast is no exception.
Bob and I just drove to a meeting together the other day and listened to the UPSYD episode. A lot of our inspiration and growth comes from the insights of this team, especially their content on Facebook advertising.
Here are my top episodes that I think everyone should listen to:
- The Death of Organic Social Media with Mike Stelzner
- UPSYD: the 5-Step Framework to Generate More Customers
- The Future of Paid Advertising
- How to Structure a High Converting Facebook Campaign
- The Ad Grid: How to Build Campaigns that Convert and Scale
Full disclosure: I had a pink hair phase in college. While this was super cool, it was also:
- expensive to maintain
- not going to fly in the professional world.
What I love about Sonia Simone’s podcast is her no-holds-barred discussions on business and being so successful you can live by your own rules - hence why she has pink hair today.
As an avid copywriter, her episodes combine sassy straight talk with powerful content advice. Check out these 5 posts to get a glimpse into the value you can expect.
- Blog or Podcast? 5 Questions to Help You Decide
- 5 Work Habit Hacks from 12 Creative Geniuses
- 7 Commandments of Professionalism for Content Marketers
- How to Avoid Getting Sucker-Punched by Internet Facts
- Bringing More Emotion Into Your Writing
Call to Action is roughly a 20-30 minute podcast powered by Unbounce. True to the company’s expertise, the show focuses conversion rate optimization, A/B testing, landing page optimization, and more.
As a devoted reader of the Unbounce blog, I was excited to check out its podcast. One reviewer summed it up nicely saying, “It’s no easy task to bring technical aspects of conversion optimization into story form, but they pull it off extremely well.”
The following episodes are definitely worth a listen.
- Product Marketing is the New Content Marketing
- What Unbounce Learned From Launching 8 Growth Experiments in 8 Weeks
- The No Shortcut Approach to Building a Credible Content Marketing Strategy
- Behind Every Click is a Person
- What Happened When Buffer Stopped Publishing for 30 Days
You hear all the time how content marketing is dying and there’s too much clutter on the web. Enter Brand Newsroom, a podcast by content marketers and brand journalists. Their advice is spot on when it comes to applying a publisher’s mentality to how we create marketing content for our audience.
To get awesome advice on smart content creation and storytelling, check out these episodes.
- How to Manage the Editorial Process
- The Do’s and Don’ts of Influencer Marketing
- How to Get More Earned Media
- Good Storytelling Requires Grit
- Traditional vs. Brand Journalism
As a HubSpot Diamond Partner, I have to give a shout out to HubSpot’s The Growth Show, which tackles business growth from every angle with interesting stories and guests.
One thing I appreciate is how the interview-style and overall podcast format focuses on the how. Each episode is a bite-sized 20-30 minutes and is jam-packed with insightful and valuable information you can implement in your own business.
Here’s a taste of some of the more popular episodes that deal with a variety of topics:
- How to Build a Brand When No One Understands What You Do
- Succeeding on Medium: How the Hottest Publishing Platform Rewards Quality Content & Conversation
- The Unconventional Habits of Highly Successful People
- What Great Bosses Do Differently
- Seth Godin (enough said)
We love Gary Vaynerchuk here at IMPACT. His hustle is inspiring and his ability to always be on the forefront of trends is insane.
The #AskGaryVee show started as a YouTube series in which he sources questions from Twitter and answers on camera. The audio is then repurposed into a podcast - how smart is that?
Because the questions are sourced, the episode length tends to range, but each episode touches on trends, thought leadership, and business.
Check out some of his most popular episodes.
- Snapchat Influencers on Content Creation and the Future of Snapchat
- How to Get More Snapchat Followers, Buying Email Lists and the Exodus of Twitter
- Influencer Marketing, How to Go Viral and Vlogging
- Seth Godin on Thought Leaders, Psychics and the Future of the Internet
- SXSW Keynote 2016
Another organization's marketing and content we really admire is Drift's. With its simple, personalized emails, and no-form approach to lead generation, the company is on the cutting edge of strategy and its podcast is no different.
Hosted by Director of Marketing, Dave Gerhardt, and CEO (and former HubSpotter), David Cancel, Seeking Wisdom goes beyond just business to discuss as its iTunes description states "health, wealth, life, and learning."
Here are a few episodes I've really enjoyed:
- #65: Mike Volpe (enough said)
- #20: Why A Guy With 200,000 Monthly Readers Killed His Lead Forms, Too
- #62: Wealth and Happiness Leasons with Jim Rohn
The Old Marketing is hosted by Joe Pulizzi (whom I cite frequently) and Robert Rose.
Each episode is 60 minutes (which means I get a great workout and awesome marketing content) and the format is a mix of latest marketing news and real examples of successful content marketing.
Throw in a rant/rave section and you walk away with an earful of thought-provoking content. As a strategist for my clients here, I can’t get enough of this podcast.
The following episodes are some that have inspired me personally.
- Stop It! Content Marketing is Not a Game of Traffic
- Big Brands Favoring Content, But Will It Matter?
- How Native Advertising Will Drive the Future of Owned Media
- FTC to Brands - It’s All On You
- The Seduction of Rented Land
What are you listening to?
As quickly as marketing evolves, podcasts have seriously improved my ability to stay on top of things. Some of the team listen in their car on the way to work (I personally like singing to my steering wheel), while others listen while doing laundry, or hitting the gym.
With most of these ranging 20-30 minutes, you can totally carve out a little extra time to always be improving, and who knows, you may even gain valuable insight into how to start your own podcast.
Are there any other podcasts I should check out? What did I miss? Drop a comment and perhaps we can do a follow up post.
And don't forget to tune in to The IMPACT Show with Bob & Nick
Alternatively, you can:
About Brie Rangel
Brie has been helping businesses reach their goals since the early days of HubSpot and inbound marketing. With experience in nonprofit, SMB, enterprise, and SaaS businesses, she has a wide perspective into sensible solutions for her clients and their individual needs. As an Account Strategist at IMPACT, Brie acts as an advisor to her clients, helping them identify measurable marketing goals and the strategies and tactics needed to achieve them. She’s their day-to-day contact for all things strategy and considers their success, her own. Brie came to IMPACT from Houston, Texas. When she’s not cheering for the Astros, using the word, “ya’ll” in every sentence, or riding her horse to work (just kidding), you’ll find her hanging out with her family and her bloodhound, Duke.