...but making it easier to find when they need it. It’s about educating and equipping people to make informed purchase decisions (-- and the smartest buyers choose you.)
...we do this using a calculated mix of website optimization, content creation, search engine optimization, email marketing, lead generation, and social media marketing in a way that makes your prospects happy.
By aligning your marketing strategy with your prospect’s interests and pain points, you’ll begin to organically attract traffic you can convert, close, and delight over time through the Inbound Marketing Methodology.
This is the course that most customers naturally follow when starting a relationship with a business.
Buyer personas are fictional profiles of your ideal customers and a buyer journey is the course they usually take to become your customer. They help us understand the behaviors, interests, and pain points of our audience on a deeper level so that we can align our content and strategies with them.
Content is the voice of your brand -- and the heart of inbound marketing. It is the primary tool for everything we strive to achieve and depending on your audience and goals it may include blog articles, infographics, videos, webinars, quizzes, and more.
An inbound marketing website is designed with lead generation/conversion, content creation, personalization, and user experience in mind. It’s built on a CMS, making it easy to maintain, update, and improve; an essential practice for inbound marketers.
Tracking your performance is the first step to continuously improving it. Using HubSpot, Google Analytics, Hotjar, Wistia, and a variety of other softwares, we will track and measure your marketing’s performance through metrics like website traffic, conversion rates, click-through rates, on-screen time, etc.
Effective inbound marketing programs start with a strong foundation, which contain the following: