Why Inbound Marketing?

Inbound marketing helps you work smarter with your money than traditional outbound marketing. Whether your company is big or small, inbound is 10x more effective for increasing:

  • Website Traffic
  • Sales
  • Lead Generation
  • Customer Loyalty

Here's Why.

What is Inbound Marketing?

Unlike traditional outbound marketing methods...

...(i.e. billboards, print ads, press releases, etc.) that interrupts and tries to get in front of as many people as possible, wherever possible, inbound marketing is about pulling in qualified people when they’re already actively hunting for answers.

It’s not about forcing your product on people...

...but making it easier to find when they need it. It’s about educating and equipping people to make informed purchase decisions (-- and the smartest buyers choose you.)

In inbound marketing...

...we do this using a calculated mix of website optimization, content creation, search engine optimization, email marketing, lead generation, and social media marketing in a way that makes your prospects happy.


If you have more money than brains, you should focus on outbound marketing.
If you have more brains than money, you should focus on Inbound Marketing.

Guy Kawasaki, Chief Evangelist

The Inbound Marketing Methodology

By aligning your marketing strategy with your prospect’s interests and pain points, you’ll begin to organically attract traffic you can convert, close, and delight over time through the Inbound Marketing Methodology.

This is the course that most customers naturally follow when starting a relationship with a business.

During the “attract” phase, people may be a stranger to your brand. You have to build brand awareness, reach new audiences, and draw new traffic to website.

Once you have people there as visitors, the goal is to get them to “convert” or share their contact information with you for future marketing.

You’ve got the lead, now what? During this phase, you take leads who may not be ready to make a purchase from you and guide them through their buying process with timely content.

Now that a lead has become a customer, you’ve got to keep that relationship alive and well to encourage repeat business, referrals, and positive reviews. This is how you earn loyal customers and promoters.

Methodology Ways and Tools

Below are the activities and tools inbound marketers use to attract, convert, close, and delight.

Inbound Methodology Attract
White Curve


Search Engine Optimization

Social Media


Blogging Platform

Social Publishing

Keyword Tracking

Inbound Methodology Convert
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Lead Generation

Remarkable Content Offers

Conversion Rate Optimization




Landing Pages

Inbound Methodology Close}
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Marketing Automation

Email Marketing

Sales Alignment



Email Marketing Software


Inbound Methodology Delight
White Curve


Community Engagement



Survey Software

Smart Content

Social Monitoring

Hubspot Inbound Marketing Software
Inbound Marketing Softwares, like HubSpot, are all-in-one solutions that provide you all of the tools you need to do Inbound Marketing.

The inbound methodology is a realistic representation of how people are actually buying today. It moves beyond just demographics and helps marketers truly understand the mental states that buyers go through and align their strategies with them. This methodology is a must for anyone who wants to make a modern marketing impact.

Bob Ruffolo, Founder & CEO
IMPACT Branding and Design

The Inbound Essentials

Every effective inbound marketing program starts and ends with a strong foundation of these essential assets.

Buyers Personas & Buyer Journeys

Buyer personas are fictional profiles of your ideal customers and a buyer journey is the course they usually take to become your customer. They help us understand the behaviors, interests, and pain points of our audience on a deeper level so that we can align our content and strategies with them.

Remarkable Content

Content is the voice of your brand -- and the heart of inbound marketing. It is the primary tool for everything we strive to achieve and depending on your audience and goals it may include blog articles, infographics, videos, webinars, quizzes, and more.

Inbound Marketing Website

An inbound marketing website is designed with lead generation/conversion, content creation, personalization, and user experience in mind. It’s built on a CMS, making it easy to maintain, update, and improve; an essential practice for inbound marketers.

Advanced Web Analytics

Tracking your performance is the first step to continuously improving it. Using HubSpot, Google Analytics, Hotjar, Wistia, and a variety of other softwares, we will track and measure your marketing’s performance through metrics like website traffic, conversion rates, click-through rates, on-screen time, etc.

Having a complete understanding of your buyer and their digital journey, how to solve problems through educational content, creating a place to engage and convert, and measuring your progress are the tickets to reaching your ideal customers in today’s online market. These are the building blocks of the Inbound Methodology and what sets it apart from the “noise” created by other approaches. Success in these areas will build success for your brand overall.

Tom Discipio, Chief Strategy Officer
IMPACT Branding and Design

How IMPACT Helps With Your Inbound Marketing

Effective inbound marketing programs start with a strong foundation, which contain the following:

Create Your Inbound Marketing Strategy

Whether you’re new to the methodology or looking to revamp what you have, we’ll take note of your current state and assets and create a custom inbound marketing strategy to achieve your organizational goals. We’ll also include “growth hacks” to deliver quick, initial results.

Build Your Inbound Marketing Essentials

We develop your buyer persona assets, plan original content, and design/build your inbound website, in addition to setting up the software, integrations, and tools you need to put your strategy into action (i.e. HubSpot, Hotjar, Salesforce, Sidekick, HubSpot CRM, Wistia, etc.)

Implement Tactics to Attract, Convert, Close, and Delight

Our team is made up of accomplished marketers, graphic designers, and web developers. We have all of the marketing knowledge, creative instinct, and technical expertise needed to guide and execute your strategy for you.

Measure, Report, Learn, Improve

Your software will tell you what is going on, but we’ll show you why it matters. When we’re working together, we’ll help benchmark, analyze, and interpret all of your performance analytics, then take strategic action with your marketing and design based on it.

Inbound Marketing Consultation Graph

What's your next step towards success?

Talk to us about your business and we’ll help you uncover the path.