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Website Design

Web Design & Strategy

The days of having a business website that is a static digital billboard for your services are long gone. The expert insights and guidance you need to ensure your website is always your No. 1 sales rep, attracting and converting qualified leads on your website, 24 hours a day, seven days a week. Learn more about our web design services .

Meet the Experts:

Stacy Willis Director of Web Strategy & Design, Team Lead, Speaker, 10+ Years of Project Management and Digital Marketing Experience

Stacy received her undergraduate degree in Computer Science and Engineering from UCLA and holds a Master’s Degree in Business Administration with a focus on Marketing from San Diego State University.

Stacy is passionate about presenting ideas and conveying a vision. She enjoys designing and employing creative visuals to complement strong presentations. She is continuously driven to educate and provide obtainable, accessible information to an audience.

As a strategist at IMPACT, Stacy loves solving problems for clients and has significant experience working and interacting with customers. She is dedicated to providing a positive customer experience and building strong client relationships.

David Little Principal Strategist, 7+ Years Of Digital Marketing Strategy & Project Management Experience

David is driven to ensure all of his customers see an ROI with their investment in marketing. He has advised over 165 companies from startups to enterprise software solutions. Being a former HubSpot employee he comes with a firm understanding of Inbound Marketing and what it takes to see great success. 

When David is not working you can find him trying a new cigar at his favorite cigar lounge, spending the day at a winery or outside enjoying nature with his wife and dogs. He has a deep passion for Cardinal baseball and Patriots football, but you can also find him lost in a book on his back porch.

Melissa Smith Front-end Developer (Developer Supervisor), 8+ Years of Web Development Expertise, 2x Recipient of IMPACT's Helpfulness Core Value Award

You can say Melissa was in love with all things computers since the day she learned to walk (and has a picture to prove it). Having a love for IT, you think she would go to school to be an IT nerd, but instead went in the direction of graphic design.

After a handful of years of doing both web design and web development, she followed her heart and went in the direction of solely focusing on web development.

With over 10 years of experience, Melissa leads a team of 4 other developers and helps the team create unique web experiences for our clients.

Outside of work you can find Melissa, spending time with family, maybe at the occasional bowling alley, traveling to Pittsburgh or the Jersey Shore, or watching/listen to any Pittsburgh sports. Yes, it is true I bleed black and gold for the City of Champions. :)

Tim Ostheimer Sr. Front-end Developer, 8+ Years of Web Development on HubSpot and Various CMSs

Tim is a Web Developer and graduate of Quinnipiac University's Interactive Digital Design program. He's been designing and developing websites for companies and individuals for more than 6 years both at IMPACT and as a freelancer. Although Tim specializes in web design and development, he has experience in print design, game design, video editing, special effects, animation, and motion graphics as well.

Tim focuses daily on developing and maintaining client websites to improve their brand and marketing results. He has experience working on WordPress, HubSpot, and various eCommerce systems and can build efficient sites with highly customized functions using JavaScript and PHP.

In his free time, you can find Tim hiking at Sleeping Giant State Park or kayaking wherever his Oru kayak takes him. 

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Christine Austin Creative Lead, Speaker & CRO expert for IMPACT's Marketing Team

Christine, IMPACT’s Creative Lead, uses her knowledge to create dynamic visual solutions on and offline. All design and development on IMPACT’s website is done by Christine, and she’s obsessed with optimizing impactbnd.com for speed, SEO, and conversions, usually running dozens of tests per month.

Along with managing IMPACT's site, you can find Christine behind-the-scenes as The IMPACT Show Podcast and IMPACT Webinars technical producer, making sure the hosts on each are set up to succeed. 

Outside of work, you can find Christine hanging out in a cafe pondering the new and trending designs online or doing whatever outdoor activity is fit for Connecticut's weather.

Joe Rinaldi UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

Joe has been overseeing and implementing creative strategies for hundreds of brands in a variety of industries for over six years. He has spent the majority of his career working with and mentoring teams of developers and designers, where's he's gained a deep understanding of campaign development, rebranding initiatives, project management, and creative direction.

As Designer at IMPACT, Joe is heavily involved in the creative process of client campaigns including ideation, presentation, and execution. His team implements innovative brand experiences and solutions through industry leading design and development.

When he unplugs, Joe spends a lot of his time outdoors mountain biking, running, and tending to his Jeep Wrangler.

Melanie Moore Web Project Manager, 7+ Years of Client Success and Project Management

Back in 2011, Melanie fell in love with websites (bet you thought she was going to say something else). She graduated from Quinnipiac University in 2005 and worked in television for years before making the leap over to inbound marketing and websites.

Working as a website project manager at IMPACT, helping clients achieve a clear, conversion-based website while solving technical issues along the way is her top priority. She is consistently organized, patient and always eager to learn the next big thing with a smile on her face.

Outside of work, she's a passionate dance teacher. So if learning to tap dance is a secret bucket list item of yours, she's your girl!

Daniel Escardo Front-end Developer, 15+ Years of Web Development on HubSpot and Various CMSs

Daniel is a Web Developer at IMPACT, and has been designing / developing complex websites for over 15 years.

He started his career working as a graphic designer and print producer for advertising agencies in Miami, FL, where he was born and raised. Since his transition to web, his absolute passion is creating dynamic websites that provide an exceptional user experience and help increase traffic and improve SEO.

Outside of IMPACT he’s a husband, a doting father, and loves anything on the ocean.

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Morgan VanDerLeest Front-end Developer, 8+ Years of Web Development on HubSpot and Various CMSs

Marcella Jalbert UX Designer, Host of ‘Creator’s Block’ Podcast, Designer for 50+ Sites on HubSpot

Marcella is a graphic designer, musician, artist, and obsessed dog mom. Her love for graphic design was born from her passion of creating purposeful art. As a web designer she marries fine art and functional art to create websites that are not only beautiful to look at, but offer a smooth experience and clear user journey.

You can hear Marcella as a co-host on Creator’s Block Podcast. The weekly podcast discussing the in’s and out’s of being a creative in agency life.

When she’s not designing she’s spending time singing with friends, hanging out with her poodle mix Kodi, and working on her cooking game.

Joe Rinaldi UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

Joe has been overseeing and implementing creative strategies for hundreds of brands in a variety of industries for over six years. He has spent the majority of his career working with and mentoring teams of developers and designers, where's he's gained a deep understanding of campaign development, rebranding initiatives, project management, and creative direction.

As Designer at IMPACT, Joe is heavily involved in the creative process of client campaigns including ideation, presentation, and execution. His team implements innovative brand experiences and solutions through industry leading design and development.

When he unplugs, Joe spends a lot of his time outdoors mountain biking, running, and tending to his Jeep Wrangler.

Joel Waggener UX Designer, 15+ Years of Print and Web Design Expertise

Stacy Willis Director of Web Strategy & Design, Team Lead Speaker, 10+ Years of Project Management and Digital Marketing Experience

David Little Principal Strategist 7+ Years Of Digital Marketing Strategy & Project Management Experience

Melissa Smith Front-end Developer (Developer Supervisor) 8+ Years of Web Development Expertise, 2x Recipient of IMPACT's Helpfulness Core Value Award

Tim Ostheimer Sr. Front-end Developer 8+ Years of Web Development on HubSpot and Various CMSs

Christine Austin Creative Lead Speaker & CRO expert for IMPACT's Marketing Team

Joe Rinaldi UX Designer HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

Melanie Moore Web Project Manager 7+ Years of Client Success and Project Management

Daniel Escardo Front-end Developer 15+ Years of Web Development on HubSpot and Various CMSs

Morgan VanDerLeest Front-end Developer 8+ Years of Web Development on HubSpot and Various CMSs

Marcella Jalbert UX Designer Host of ‘Creator’s Block’ Podcast, Designer for 50+ Sites on HubSpot

Joe Rinaldi UX Designer HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

Joel Waggener UX Designer 15+ Years of Print and Web Design Expertise

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