Video Marketing

Video Marketing

If you want to establish trust with your audience quickly, you need to be creating video. If you want to shorten your sales cycle, and work with more motivated and educated prospects, you need to be using video in your sales process. The video marketing strategies and resources below will help you crush it with video, no matter your experience level. You can also learn more about our video training and production services.  

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Meet the Experts

Zach Basner Director of Video Training & Strategy, Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

As Director of Video Training and Strategy at IMPACT, Zach helps teams improve their sales and marketing efforts by creating influential and effective video strategies.  

He teaches them how to create high-quality video content in-house and empowers them by developing professional production and on-screen techniques. Zach has hired and trained more than 40 videographers, reviewed and edited hundreds of videos from across the globe, and shot and directed hundreds of his own.

Also the host of Film School for Marketers on YouTube, Zach approaches video and film not only as his profession but a passionate hobby outside of the office. Every video tells a story, and Zach wants to help you tell yours.

Myriah Anderson Manager, Demand Generation, 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

Myriah's experience has ranged from working at non-profits, a tech startup to inbound marketing agencies. When she first began her career at IMPACT she started as a Strategist where she oversaw and implemented marketing deliverables to help clients reach their goals.

Recently she transitioned to the sales team as a Customer Success Specialist. Her current role consists of helping new and existing clients of the agency accomplish their marketing goals.

When she’s not working you’ll find Myriah traveling, hiking, volunteering her time at local animal sanctuaries, or cooking up some stellar vegan dishes.

Alex Winter Creative Director, 10+ Years of Video Marketing Strategy and Creative Leadership

Alex is a proven senior leader who thrives on collaborating with creative-minded people. His ultimate goal is to create compelling and engaging content that drives measurable growth. He is a born networker focused on fostering strong relationships that return positive outcomes for both his colleagues and clients.

Alex joined the IMPACT team as it's Creative Director & Video Manager. In this dual role, he strives to further enhance the creative cohesion between the design, development and video departments.

In 2008 Alex co-founded GEM Advertising, an international award-winning agency. In his role, he was instrumental in creating GEM's core values, systems, processes, and creative direction for a decade. GEM Advertising was named the 3rd fastest growing company in the state of Connecticut in 2017. It also ranked 725th on Inc. Magazines coveted 5000 fastest growing companies in the USA list.

Prior to GEM, Alex worked in the feature film and music video industry. Those experiences landed him on productions with the likes of; Lil Wayne, Birdman, Rick Ross, Travis Porter, Mike Jones, Killer Mike, and Outkast. His independent films have been featured in multiple international film festivals as well as on Netflix. His work has won multiple Telly, Aurora, and Davey Awards.

Zach Basner Director of Video Training & Strategy Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

Myriah Anderson Manager, Demand Generation 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

Alex Winter Creative Director 10+ Years of Video Marketing Strategy and Creative Leadership

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