Much like the unflinching, rigid purity of AP Stylebook in the world ofcontent style guides, I have a set of equally rigorous personal standards from which I will never waiver, under any circumstances.
For example, aside from categorizing peas and pineapple pizza as outrageous violations of human decency, I simply cannot abide by those who still don't see the value of video marketing going into 2020.
And I say this as someone who, initially, did everything they could to avoid going in front of the camera for work here at IMPACT.
"Oh, sorry, I can't film today.In fact, I have to leave right now. It's my hamster, you see... she needs help with her taxes. She did a lot of work as a contractor this year, and I promised I would walk her through all of the forms."
But when you hear stats like96% of consumers (aged 18 to 34)watch videos several times throughout the week, and 75% of millennials watch at least one video per day, you have to acknowledge our potential buyers have shifted how they consume online information.
(And who can forget about howvideo is provento build trust with audiences faster than any other medium, in addition to shortening the sales cycle?)
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