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The Latest Digital Marketing News by IMPACT
September 10, 2019

How to Improve Email Deliverability, Crushing Your Goals with Personalized Video, & Yellow in Design ...This Is THE LATEST! 

πŸ’― Jump Right into the Good Stuff!

Real talk, our relationship with technology is codependent at best.

So, when a primary platform goes down β€” for example, Facebook for the thousandth time or Google Calendar β€” it can feel like the world is ending because, let's face it, digital marketers have a flair for melodrama.

I bring this up due to the fact that HubSpot experienced a brief hiccup for the better part of yesterday afternoon, which impacted its email platform. (Hey, hiccups happen, and HubSpot always does a great job of messaging around them.)

Tragically, it happened while I was working on this very newsletter. And given how I'm the poster child of "totally playing it cool" (lol), I started to dream up doomsday scenarios of how I would still get THE LATEST out if there were no HubSpot.


Initially, I briefly considered a morse code transmission, because just the words "THE LATEST" sound really cool in morse code. I quickly shelved the idea, however, due to its impersonal nature... and the fact that it's not 1912.

- .... . .-.. .- - . ... - (1)

Then I flirted with the concept of a fleet of carrier pigeons as a viable solution, since they're cute and ridiculous. Unfortunately, I don't know much about pigeon collective bargaining rights or medical benefit requirements, so it would never work.

- .... . .-.. .- - . ... - (3)

After that, I pondered a more direct and personal approach β€” standing outside in my backyard with a bullhorn and directly broadcasting the latest and greatest digital sales and marketing news.

But before I could think too deeply about the logistics of such a strategy, HubSpot came back. Thus, you were all spared from my morse-coded, pigeon army-backed, bullhorn-powered fever dreams. 

Thank goodness. I'm not sure anyone wants to hear me recite 3,000+ words on email validation or using personalized video to boost sales and marketing results.

πŸ“¬ 3 Surefire Ways to Improve Email Validation & Sender Reputation 

In 2019, email is still the most influential source of information for B2B audiences, while consumers who purchase a product through email spend 138% more than those who didn’t receive an email offer. But of the 269 billion emails sent in 2017, only 28% made it into people's inboxes. There are a lot of factors that influence email deliverability β€” and in this article, Nelly Muradkhanyan of EmailOversight shares three expert ways to improve your email validation and sender reputation in 2020, so you can avoid a similar fate.


🎬 Everything You Ever Wanted to Know About Personalized Video in a Single Interview

By just about every measurement of success, using one-to-one videos gets better sales and marketing results. And with so many new technologies available to make the creation of one-to-one video easy and affordable, there is no reason not to get started. So, on this week of The Inbound Success Podcast, BombBomb Chief Evangelist Ethan Beute breaks down the topic of personalized video β€” why to use it, when to use it, who it's right for, how to use it well, and what kinds of results you can expect


πŸ’› The Psychology of Design: How to Use the Color Yellow in Your Marketing & Branding 

Yellow is the brightest of the warm colors and one of the three primary colors. And yet, yellow is one of the lesser-used in the traditional color wheel. Still, it is a powerful, conspicuous choice for businesses, designers, and others hoping to attract attention β€” and it’s always been that way. In this latest installment of our color series, IMPACT Editorial Associate John Becker shares the romantic history of the color yellow, how it's used in the design world today, and best practices to keep in mind... oh, and he curated a yellow-themed playlist for y'all, too


🎧  Our Latest Shows & Podcasts

πŸ“†  Upcoming Digital Sales & Marketing Events

The Annapolis HubSpot User Group (HUG) that was originally scheduled for earlier this month has been rescheduled to September 19! Learn how to create scalable growth with actionable case studies and powerful examples of what it means to evolve into an authentically customer-centric organization at the next Annapolis HubSpot User Group event.Save your seat for September 19 at 6:30 p.m.

☝️Remember, HUG events are always free to attend, and you don't need to be a HubSpot user to do so!

πŸ—žοΈ What I'm Reading Right Now

Finally, without preamble or context, here's what I'm reading this week:

Have a great week, everybody!