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September 21, 2019

Top Digital Marketing News Sites, How to Future-Schedule Instagram Posts, & WPEngine vs. GoDaddy ...This Is THE LATEST! 

πŸ’― Jump Right into the Good Stuff!

πŸ“š They Ask, You Answer is the definitive guide to growing your business in the digital age. Get your copy of the brand new and revised second edition of the book that revolutionized how thousands of companies around the world achieve remarkable results.

Why do we feel guilty when we finally realize we don't want to do something or don't like something? 

I don't mean the inconsequential stuff. For example, I had to go home with a continent's worth of macaroni and cheese after the Annapolis HubSpot User Group event on Thursday night, because we ordered it for the group and no one ate it:


I love macaroni and cheese, but this is not a burden I ever wanted, and I have zero problem shouting that from the rooftops. (Seriously, someone come over and eat this. Please. I'm begging you.)

I'm talking about those Big Life Momentsβ„’ when we realize:

  • "Wow, I finally caught this thing I've been chasing after for so long, and I don't want it anymore."
  • "I thought I was passionate about what I'm doing, but I've changed. Now I'm not."

I was talking about this very topic earlier this week with a close friend who is going through a similar period of growth, and they said they felt guilty. As if their recent moment of clarity about what they don't want was somehow a shortcoming or failing on their part. 

I think we've all felt that way in the past. Or, at least I have. 

But I find that so unfair. Why is there such a chorus of triumph and support around finding your true passions, but there is such a distinct lack of fanfare for realizing what isn't right for you?

It doesn't make sense to me as you can only find true purpose and passion after breaking a few proverbial eggs. Plus, it takes a lot of strength and self-awareness for someone to say, "You know what? This isn't the right path. I need to change direction."

This doesn't have much to do with anything below, but it is a thought I've been carrying with me this week that I wanted to share with you, as it has almost universal application. We're bad at admitting when it's time to let things go; and not just in our personal lives. 

Think about it. We cling to broken processes, outdated strategies, and old ways of doing business, because it's the way it's always been done, right? And, for some reason, letting go can feel like failure. When, in reality, admitting that it's time to move on can be the most freeing and exciting thing you'll ever do

Anyway, let's get into it... 

🚨 Here Are the 13+ Digital Marketing News Websites I Read Every Single Day to Stay Informed 

In my role as IMPACT's director of web and interactive content, I have a responsibility to stay on top of what's happening on a daily (or sometimes hourly) basis across the digital marketing landscape. Which means I don't have the luxury of giving into my lower instincts of being an Aaron Sorkin TV show-binging know-nothing. So, here are the top digital marketing news websites I look at every day to develop in my career and keep you (our audience) informed β€” and some of them might surprise you. 


🌐 WPEngine vs. GoDaddy: Which Hosting Solution Is Right for Your WordPress Website?

One of the biggest, most impactful decisions you’ll make when launching a brand new WordPress website is where you’ll host it. Unfortunately, this is a critically important detail that’s too often overlooked β€” usually because companies primarily base their choice on cost alone. You might be wondering, "Isn't all website hosting the same?" Definitely not. For example, your choice of website hosting can impact how high your website pages rank in search engines. In this article, IMPACT front-end developer Daniel Escardo showcases a comprehensive, head-to-head comparison of two of the most popular hosting options for WordPress websites β€” WPEngine and GoDaddy.


🚨 IMPACT Web Design Services: We Build Beautiful, Data-Driven Websites That Will Grow Your Business

😍 You Can Now Future-Schedule Instagram Posts for Your Company Through Facebook & I Am So Happy!

Great news! Businesses can now use Facebook’s Creator Studio to schedule both Instagram posts and longer IGTV video content up to six months into the future. This feature was highly anticipated, as some users spotted this functionality over the summer when it was selectively rolled out during testing. In this article from IMPACT Digital Beat Reporter Iris Hearn, learn exactly how you can start future-scheduling your Instagram posts and reasons why you might not see this feature yet for yourself.


🎧  Our Latest Shows & Podcasts

🌎 IMPACTers on the Move

Recently, IMPACT CEO Bob Ruffolo was a guest on Win Win: An Entrepreneurial Podcast:

Screen Shot 2019-09-21 at 11.53.39 AM

Listen to the episode on Apple Podcasts, Stitcher, or wherever else you listen to your podcasts.

πŸ“†  Upcoming Digital Sales & Marketing Events

  • Our monthly live Website Throwdown returns on September 26 at 1 p.m., Eastern β€” and I'm the special guest this month:

    September 19 Website Throwdown

    You can submit your website to be critiqued by our experts, or you can save your seat to watch the action "ringside" during the live broadcast. Learn more about how to get in on the Website Throwdown action.

πŸ™ƒ Weekend Nonsense

See, I'm laughing because this is funny:


I'm also crying, however, because Apple is still going to take all my money for the new iPhone in November... and then whenever the next Apple Watch comes out, and so on. 

I'm a sheep.πŸ‘

πŸ”₯ One Last Thing

A few weeks back, I recommended one of my favorite books to you β€” Freakonomics. But did you know that there's also a Freakonomics podcast called Freakonomics Radio?

And that this week's new episode is something that's relevant to all of our interests?

Screen Shot 2019-09-21 at 11.47.50 AM

So, listen to the episode and stop running bad meetings!

Have a great weekend... πŸ‘‹