The Fast Start Program: Your fastest path to Inbound success. Get Started

Back to Learning Center
Subscribe to THE LATEST
The Latest Digital Marketing News by IMPACT
March 17, 2020

Now is the time for excellence, 14 ways to impress on your next video conference call, and is keyword research dead ...this is THE LATEST!

🔥 Hot off the presses

I hope you'll forgive the late hour and the fact that this edition will be slightly different than usual. 

I have written and rewritten this issue of THE LATEST multiple times today. In fact, this is my fourth attempt. 

I tried recording a video. I tried thinking of some pithy way to talk about what I wanted to talk about today. But, when it comes down to it, I do my best processing of thoughts and ideas in writing. 

So, here we go. 

A little over a week ago, the world looked very different to me — as I'm sure it did to many of you, as well


I had just come off of a weekend of hiking trails around New Haven, in an attempt to get to know my new hometown. 

And, following about two and a half miles of navigating a series of winding trails around the Mill River area in East Rock Park...


...I took myself to the summit at Soldiers' and Sailors' Monument, which provides a jaw-dropping panoramic view of all of New Haven and its surrounding areas. And I sat there for an hour on a giant rock, feet dangling over the edge while listening to some of my favorite and most uplifting tunes.

I felt alive. I felt hopeful. After almost a year of feeling muted, stunted, and lost, I felt as if everything was possible. 

I felt like I was breathing for the first time. 

Now, like many of you, I find myself wrestling with a new normal. A new normal that is underscored in bright red ink by uncertainty and fear of what tomorrow will bring.

Entire companies are wrestling with the challenges of suddenly embracing a remote working culture, while also trying to stay on target with their goals. Small business owners are scrambling. Friends and family worry for each other, at the same time they cannot comfort each other with hugs because of social distancing.

Some are "sheltering in place," a term I had never heard of until this morning, when I heard from some friends who live in San Francisco.  

Selfishly, I'm mentally wrapping myself around the fact that I live alone and will likely only have my cat as my sole in-person companion for the foreseeable future. The loneliness this will likely induce is something I'm struggling to unpack — even though I know I am still luckier than many.

Ten days ago, many of our lives were different.

However, even with all of that on my mind, as I sit here in the quiet solitude of a long-past sunset, I find myself filled with purpose.

The past 48 hours in particular have proven how much each and every single person at IMPACT is dedicated fully to our company mission to create heroes, grow companies, and change lives. 

But that doesn't stop when things get hard. In fact, these turbulent times have only strengthened our resolve to be there for you, as we all navigate through these uncharted waters together. 

(Heck, even They Ask, You Answer was discovered and proven to work during the Great Recession.)

So, what's next? 

The answer to the question I posed in the subject line is simple. 

We will still be here for you, 24 hours a day, seven days a week, 365 days a year, empowering you with the insights, tactics, and strategies you need to not only survive but thrive during this time and well into the future.

Because, as IMPACT CEO Bob Ruffolo so eloquently put it last week:

"Hard times have a way of showing what you’re made of. 

Now is when we all need to be at our best."

So, that's just what we're going to do here at IMPACT. We're going to show up at our best always for you. 

And it's what we should all be striving to do together.

🎧 Latest shows and podcasts

 Talk to y'all later this week!