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September 5, 2019

YouTube to Stop Showing Subscriber Counts, Facebook Considers Not Showing Like Counts, & Brand Publishing for Revenue Growth ...This Is THE LATEST! 

💯 Jump Right into the Good Stuff!

OK, so, funny story — shortly after I hit send on my love letter to train travel in the last issue of THE LATEST, my seat neighbor 100% fell asleep on my shoulder. Three times. 


Well, whatever. Unsolicited napping notwithstanding, I made it to Boston, INBOUND is in full swing, and I am loving every minute of it. 


I've met a ton of amazing people... 


I took cool pictures in a tunnel full of lights (and a ball pit!) with Katie and Myriah, which made me feel much cooler than I actually am...


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Most of all, I finally had a chance to hold my dancing-in-the-middle-of-the-night writing project in my hands. As a content creator, there is nothing more gratifying than the moment you get to see, clutch, and/or gaze upon the final product of something you poured your heart and soul into.  

I'll admit I was intimidated by this project. Though I felt honored to be trusted with the writing of such a lofty piece of text, the task of articulating an idea that cuts so deeply to the core of who we are and what we believe in at IMPACT was challenging.

Plus, it can be a scary moment to say: "Hey, we used to do things a certain way as a company. We see now that we were wrong."

But sometimes that's exactly what you have to do.

If you want to achieve something great — and ignite true and lasting change in yourself and others — you have to be willing to say something is broken. You have to be willing to admit you were not always a part of the solution.

📺 YouTube to Stop Showing Exact Subscriber Counts

YouTube has announced plans to gradually phase out displaying exact subscriber counts for channels with more than 1,000 subscribers. Instead of showing the exact amount of subscribers a specific channel has, users will see an abbreviated, public-facing number. In this article, IMPACT Digital Beat Reporter Iris Hearn dishes the full scoop about exactly what this change means for YouTube channel owners.


👎 Facebook Is Also Considering Hiding Like Counts for Brands & Users

Twitter has stars, Instagram has hearts, Facebook has its thumbs-up — but they all indicate the same thing: how many people “approve” of what you’ve posted. Soon, however, that may all change. Instagram shocked everyone a few months ago when it announced it was testing hiding like counts. Now, parent company Facebook has revealed it's considering doing the same. Check out this article from IMPACT Head of Editorial Content Ramona Sukhraj if you want to know what this massive change might mean for your digital marketing and Facebook strategies. 


💰 How Moving from Content Marketing to Brand Publishing as a Business Translates Into Revenue Growth

Moving from a content marketing strategy to brand publishing can dramatically increase your organization’s website traffic and the size of your audience. But did you know it can also generate significant, long-term revenue growth? We've learned that from first-hand experience. In this article, IMPACT VP of Marketing Kathleen Booth takes you behind the scenes of our own transition to brand publishing, the results we've seen, and the roadmap other organizations can follow to spark growth via brand publishing.


🎧  Our Latest Shows & Podcasts

📆  Upcoming Digital Sales & Marketing Events

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We're here today and tomorrow, if you still want to grab your Throwdown time slot

👉 Also, the Annapolis HubSpot User Group (HUG) that was originally scheduled for earlier this month has been rescheduled to September 19! Learn how to create scalable growth with actionable case studies and powerful examples of what it means to evolve into an authentically customer-centric organization at the next Annapolis HubSpot User Group event.Save your seat for September 19 at 6:30 p.m.

Remember, HUG events are always free to attend, and you don't need to be a HubSpot user to do so!

⏰ Throwback Thursday

During my talk at IMPACT Live '19, I shared the fact that I like content that makes money. (That may sound a bit crass, but hey, it's the truth.) That's why I was so excited to see this morning that the influenced revenue from our pillar content alone now totals more than $608,000 in under 10 months.

To celebrate this milestone — and to help you learn how to measure the ROI of your own content — here's an article I wrote earlier this year about how we track and measure the success of our pillar content strategy.

See you later, alligator! 🐊