Second, our digital sales and marketing scorecard has been live for a little over a month. In that time, almost 100 different companies have gotten their scorecard results and recommendations.
I'm a data nerd, so I decided to dive a little deeper into the numbers!
No organization received a perfect score.
Only 5.2% scored between 81 and 99.
Only 10.5% scored between 61 and 80.
Then 33.6% scored between 41 and 60...
...and 33.6% (again) scored between 21 and 40!
Finally, 16.8% scored between 0 and 20.
And here's a little fun fact -- HubSpot apparently scored an 86, according to HubSpot CEO Brian Halligan:
(Of course, each digital sales and marketing scorecard result comes with a personalized set of recommendations. We don't just say, "You scored two out of 100 possible points. Ouch. Good luck to you!" That would be awful.)
Anyway, it's been interesting (for me, at least) to see what trends are already presenting themselves -- even though we've only had the scorecard live for such a short amount of time.
I think I'm most surprised by how few companies have ranked in the top two scoring tiers. Then again, we've been in the inbound and content marketing game for awhile at IMPACT, and we're still always discovering new opportunities for us to improve, grow, and become better teachers for our audience.
But isn't that the way it should be?
✍️ If Your People Don't "Get" Why They Need to Create Content, You Need a Content Mission Statement
P.S. Something is happening in IMPACT Elite on June 4. We'll tell you what it is soon, but if things like... oh, I don't know, Google Ads interest you, you're going to want to become a member now if you aren't already.
Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast