A foolproof digital marketing strategy, how Yale Appliance became the most trafficked small appliance website in the world, and Facebook settles for $40 million in video metrics lawsuit ...this is THE LATEST!
With an astonishing 8-1 win over the St. Louis Cardinals, my beloved Washington Nationals are now potentially only one game away from going to the World Series for the first time ever in the history of the franchise.
Did you know there hasn't been a World Series in Washington, D.C., since my grandfather,Vito Perruso, cheered on the Senators in 1933?
Of course, we lost that World Series, per local tradition.
In fact, as a beleaguered Washington, D.C., sports fan, my life has been almost exclusively headlined by misery, loss, andshame. (Did you see the Redskins-Dolphins game this past Sunday?No one really won that game.)
While we still have a chance to totally blow our chances at an NLCS sweep tonight, I'm leaning into the excitement, because this is a surprising change of pace.Is this what happiness feels like? I'm so confused.
For now, let's all cross our fingers that this upcoming Thursday's issue ofTHE LATESTisn't dedicated to cringe-y poetry, with hackneyed lines like,"My broken baseball-loving heart is now as cold and black as the night sky."
🔥 How to create a foolproof digital marketing strategy in 2020 (includes examples, step-by-step overviews, and more)
I wrote this last night because I'm so sick and tired of articles that promise they'll teach you how to create a robust, results-driving digital strategy only to deliver flimsy, one-to-many templates and a few "duh" best practices. This 3,600+ grand opus delivers everything — how to get buy-in from sales and leadership, what exact topics should be in your content strategy, the specific marketing and sales videos you need to be creating, how to create excitement for your strategy within your company, and a lot more.Beware, this guide is not for the faint of heart — butthe results you'll see from this digital battle-tested marketing strategy playbook are going to be worth the effort.
🌎 Learn how Yale Appliance increased revenue by 350% and became the most trafficked small appliance website in the entire world
On this week's episode of The Inbound Success Podcast, Kathleen Booth spoke to Yale Appliance CEO Steve Sheinkopf, and I can't believe my luck. Because if you're wondering whether or not the digital marketing strategy I shared above actually works, Yale Appliance is living proof that, although it requires a lot of commitment, it absolutely does. While industry competitors have gained 15 to 20% in revenue in the past 10 years, Yale Appliance has increased their revenue by 350%.Learn how Yale Appliancegrew from a $37 million business to $122 million business with an all-in commitment to a new digital marketing strategy.
Attention, Connecticut! We'll be hostingour famous World-Class Communication Workshop on October 24at IMPACT HQ in New Haven.The ability to effectively and efficiently communicate, earn trust, and then move listeners to action is a powerful skill. Without it, our ideas aren’t heard, our intentions are misunderstood, and our goals fall by the wayside. This workshop is ahighly interactive, full-day experience, teaching business executives and managers the art of communicating at a deep, meaningful level, from the everyday discussions to boardroom presentations. Learn more and make your reservation for this workshop.
Is your website scaring off visitors? 👻 A terrifying website will haunt you long after the tab has been closed. We'll be hosting a spook-tacular Website ThrowdownOctober 31 at 1pm ET where our experts will be critiquing the content, conversion paths, SEO, and messaging of five hand picked sites on Facebook Live. Want to be one of them? Submit your site here by October 28.
Tickets for Connecticut's Better Business Summit on November 7 are now on sale! Looking to grow or strengthen your business? #BBS19 will give you the tools you need to better your business, today. We want you to find success in Connecticut’s challenging economy. You will learn from industry leaders and experts, and take away actionable steps to help your business thrive! Learn more, review the agenda, and get your tickets today!