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The Latest Digital Marketing News by IMPACT
February 1, 2020

11 things every B2B marketing strategy must include, 8 ways to make writing content a lot easier, and Google to reassess latest update after social media backlash ...this is THE LATEST!

πŸ”₯ Hot off the presses

🎬 Video is a win for both sales and marketing β€” but how do you actually start generating demand for your company with video? What are the most impactful videos you should be creating right now, and how do you create an in-house culture of video without blowing your budget? Join Marcus Sheridan and Vidyard's Tyler Lessard on February 26 for a free webinar that will show you how to generate more leads and sales with video.

The timeless business philosophy of They Ask, You Answer is profound and transformational. It's also stunning in its divine simplicity.

Your ideal buyers have questions. Lots of 'em.

So, your job is to answer each and every one of them as thoroughly and honestly as possible through your content.

That's it. 

Now, thousands of companies around the globe are seeing results they never dreamed of, after embracing this new way of building trust and achieving growth in the digital age. And the internet is bursting at the seams with articles, videos, podcasts, and more addressing every question you could possibly imagine... or so I thought.

You see, it's been a trying few days here in Liz Moorehead Land, as I continue to prepare for my Great Move North in about four weeks. (Fun fact: Boxes do not pack themselves, and moving heavy furniture is just a hoot when you are single and have weak little T-rex arms.)

The consequence of my current perpetual state of "hi-jinx" is that (a) I am extremely frazzled, and (b) I have a lot of questions.

Questions that the internet, I have learned, cannot answer. 😑

They include, in no particular order:

  • To the person who invented the DMV, who hurt you?
  • Why is every single "c" in "Pacific Ocean" pronounced differently?
  • Which one of you jokers told my downstairs bathtub it was OK to start filling up with water on its own from the drain?
  • Are the dove and the pigeon a real-life example of that "Instagram vs reality" meme?
  • Why do I have eight different books about flower arranging when I am likely the most prolific houseplant serial killer operating today?
  • Is a hot dog a sandwich?
  • How do I function every single day as an adult in society when I sometimes forget how to do math, and I also definitely threw out an unused $75 Amazon gift card earlier this week?
  • Do you think Dwayne "The Rock" Johnson would agree to be my really cool uncle?
  • Where did this bruise on my knee come from?

Due to the very, very serious nature of my unanswered queries, I'm going to need a few of you to rework your current marketing plans, so you can perform a little "They Ask, You Answer" magic for me on these questions, OK? 

My sanity depends on it. 

πŸ‘‰ "What does our B2B marketing strategy need to include for us to hit our goals?" (11-minute read)

There is one question IMPACT Director of Inbound and Content Services Justine Timoteo gets asked more than any other by our clients β€” "What's the first step in creating a successful content marketing plan?" But, more than anyone, Justine knows that the success of any strategy hinges on much, much more than how strong your first step is. So, with that in mind, Justine wrote this comprehensive overview of the 11 essential pieces every B2B marketing plan needs to include β€” a must-read before you publish your next piece of content.

πŸ’¬ You asked, we answered

πŸ’” "No matter what we do, our sales and leadership teams simply won't buy-in to our digital marketing strategy β€” how do we fix this once and for all?" (find out)

Our transformative inbound culture workshop is designed to establish alignment and excitement across all of your teams for the direction you need to take with your digital sales and marketing. We’ve helped hundreds of companies in your exact position come together to eliminate barriers to buy-in and achieve astounding revenue growth β€” and it all began with our inbound culture workshop.

πŸ‘‰ "What are the best hacks to make writing content easier and less painful?" (2-minute read)

Do you ever sit down to write and just stare at the screen, impatiently waiting for the content to appear? All the ideas are right there in your head. Why are the words not appearing? As time passes through the day, your frustration begins to boil over and you have to find a way to disconnect because your head just isn’t there. Sound familiar? I think we have all been there. To help writers overcome these challenges, GrammarCheck compiled eight surprisingly simple tips that will make you a more efficient writer and visualized them into a helpful infographic featured at the bottom of this article

πŸ’¬ You asked, we answered

πŸ‘‰ "Wait, what the heck is happening with that latest Google update? Why are people so mad about it?" (2-minute read)

A couple of weeks ago, Google fully rolled out its updated look to ads and organic search on desktop searches. Google’s stated purpose with this change was to make the search experience better for its users, and to bring desktop search more in line with the updated mobile search display, which had already launched. Well, users didn't agree that these changes made the experience "better," so they took to social media to vent. In this quick read from IMPACT Developer Supervisor Melissa Smith, get the full skinny on exactly what changed with Google's update, why so many people hated the changes, and what's going to happen next... all in under two minutes.

πŸ’¬ You asked, we answered

πŸ“…  Upcoming events

🎧 Latest shows and podcasts

πŸ‘‹ Work for IMPACT

Wouldn't you love to call me a teammate? Well, here's your chance. We're currently accepting applications for:

😭 Weekend nonsense

In honor of seeing Star Wars: The Rise of Skywalker for a sixth time later today β€” you will not judge me β€” I'm throwing a hat-tip with this weekend's nonsense to everybody's favorite space drama queen, Kylo Ren... 


πŸ”Ž One last thing

In case you missed it, we unveiled the agenda for Digital Sales & Marketing World 2020, and it's pretty spectacular:

Screen Shot 2020-01-30 at 11.11.55 AM

Check it out, y'all!

Have a great weekend!