I've spent years — nay,decades— being a shoulder to cry on, a confidante, and tough love-giver for friends when someone they loved did them wrong or they were questioning the status of their relationship.
Fig 1:Me giving dating advice to every single one of my high school girlfriends.
What's funny is that many of these romantic "lessons learned the hard way" often apply to the business world — particularly when it comes to trust.
What is the #1 killer of a romantic relationship?Broken trust.
What is the #1 killer ofsales and marketing alignment?Broken trust... assuming they were ever able to establish trust between them in the first place.
Without trust, you have nothing.
If your buyers don't trust you, they won't give you their money in exchange for goods and services. If you can't trust your agency to give it to you straight when something isn't working or to always operate with your best interests as their top priority, that relationship will fail.
And on, and on.
The applications of trust in relationships are universal. Whether you're talking about a spouse, a partner, an agency, your clients, or your teams, you have to be able to have tough conversations. You have to be able to trust what they say to you is true and transparent, and vice versa. You have to be able to trust that you are committed to growing together, learning together, and taking on your biggest challenges together, as a united front.
In short, trust is the foundation upon which all of your future successes will be built.So, don't settle for anything less. Under your own roof or in your partnerships.
👉 "What are the biggest red flags we should be watching out for in our PPC agency relationship?" (7-minute read)
💔 "No matter what we do, our sales and leadership teams simply won't buy-in to our digital marketing strategy — how do we fix this once and for all?" (find out)
Our transformative inbound culture workshop is designed to establish alignment and excitement across all of your teams for the direction you need to take with your digital sales and marketing. We’ve helped hundreds of companies in your exact position come together to eliminate barriers to buy-in and achieve astounding revenue growth — and it all began with our inbound culture workshop.