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The Latest Digital Marketing News by IMPACT
March 7, 2020

Are toxic backlinks hurting your search rankings, consumers wasting billions due to fake online reviews, and we've rolled out our editorial code of ethics ...this is THE LATEST!

๐Ÿ”ฅ Hot off the presses

๐Ÿ‘‹We're getting ready to unveil our final Digital Sales & Marketing World keynote speaker โ€” and I'm running an exclusive contest for LATEST subscribers! Want to learn more? Scroll to the bottom of this issue

When I first saw that we published an article about how "toxic" backlinks can significantly damage content search rankings a couple of days ago, my mind immediately went to one thing and one thing only โ€” "Toxic" by Britney Spears.


I've spent days trying to mentally move on from this. Because, more than anything, I wanted to inspire you with a thought-provoking anecdote or challenge in today's issue.

But, to quote the daughter of one of my best friend's whenever she's asked to do something like share, clean her room, or pick up her toys, "I just can't."

I'm sorry, but I'm a female whose entire high school soundtrack revolved around Britney Spears, NSYNC, Backstreet Boys, the Spice Girls, Hanson, and a lot of other musical acts who made highly questionable fashion choices.

I also 100% blasted "Toxic" on repeat driving back from Trader Joe's this morning, and I'm only 85% ashamed about it.

This is who I am. Take me or leave me.

And now, here's THE LATEST...

๐Ÿ‘‰ "What are toxic backlinks, and are we being penalized by Google in our rankings because of them?" (2-minute read)

if your website appears on link-building pages with low credibility, you may struggle to increase your website traffic. And that could be true no matter how much keyword research or search engine optimization you do. Even worse, though, is the fact that sometimes these links appear without your consent. Website owners may pay a company to help boost their search rankings, only to discover they are using the toxic practice of link building. In this quick rundown from IMPACT Editorial Manager John Becker, you'll learn what toxic backlinks are, how to know whether these toxic backlinks exist for your website, and how to get rid of them if you do.

๐Ÿ’ฌ You asked, we answered 

๐Ÿ‘‰ "What do we need to know about fake online reviews, and why are they costing consumers billions of dollars?" (3-minute read)

Last week, TrustPilot released an alarming study that tells a very interesting story. The rise of fake or inaccurate online reviews has led to consumers wasting money on products that werenโ€™t up to par with their expectations. On average, American consumers wasted $125 last year due to inaccurate reviews. That totals to an insane sum of roughly $25 billion โ€” yes, with a B โ€” just in the United States. In this article from IMPACT VP of Marketing Vin Gaeta, get the answer to the question we now all have on our minds โ€” are you being hurt by five-star reviews online?

๐Ÿ’ฌ You asked, we answered

๐Ÿ‘‰ "Why does IMPACT have an editorial code of ethics, and what's included in it?" (3-minute read + video)

When IMPACT Head of Editorial Ramona Sukhraj was originally asked to create a code of ethics for our publishing, she was somewhat intimidated. To her, a โ€œcode of ethicsโ€ sounded like something followed by the Nightโ€™s Watch on Game of Thrones or ripped from the philosophy textbook gathering dust on my shelf since freshman year gen-eds. She soon realized, however, that a code of ethics is essential for anyone sharing content with an audience online. In this insightful article and interview with Ramona, learn why we created a code of ethics for our content (atypical for an agency) and exactly what's included in it

๐Ÿ’ฌ You asked, we answered 

๐ŸŽง Latest shows and podcasts

๐Ÿ’ค Weekend nonsense

It's all about branding... 


๐Ÿค” Who could our last speaker be?

Mark your calendars for March 10, y'all:

Speaker Announcement- 3.10 Announcement - FB_Li - Silhouette

Because we're unveiling our last keynote speaker for Digital Sales & Marketing World 2020, which is going down in sunny, scenic Hartford, Connecticut this April! If you have any guesses as to who it might be, reply to this email with them.

Anyone who sends me a guess (right or wrong!) between now and the day of the announcement will be entered into a drawing for a copy of They Ask, You Answer, as well as a few other choice goodies from yours truly! 

And don't forget to follow DSMW on Facebook, Twitter, and Instagram to get the latest updates.

Toodles! ๐Ÿ’‹