I'm sorry, but I'm a female whose entire high school soundtrack revolved around Britney Spears, NSYNC, Backstreet Boys, the Spice Girls, Hanson, and a lot of other musical acts who made highly questionable fashion choices.
I also 100% blasted "Toxic" on repeat driving back from Trader Joe's this morning, and I'm only 85% ashamed about it.
This is who I am.Take me or leave me.
And now, here'sTHE LATEST...
👉 "What are toxic backlinks, and are we being penalized by Google in our rankings because of them?" (2-minute read)
👉 "What do we need to know about fake online reviews, and why are they costing consumers billions of dollars?" (3-minute read)
Last week,TrustPilot released an alarming studythat tells a very interesting story. The rise of fake or inaccurate online reviews has led to consumers wasting money on products that weren’t up to par with their expectations. On average, American consumers wasted $125 last year due to inaccurate reviews. That totals to an insane sum of roughly $25 billion — yes, with a B — just in the United States.In this article from IMPACT VP of Marketing Vin Gaeta,get the answer to the question we now all have on our minds — are you being hurt by five-star reviews online?
When IMPACT Head of Editorial Ramona Sukhraj was originally asked to create a code of ethics for our publishing, she was somewhat intimidated. To her, a “code of ethics” sounded like something followed by the Night’s Watch on Game of Thrones or ripped from the philosophy textbook gathering dust on my shelf since freshman year gen-eds. She soon realized, however, that a code of ethics is essential for anyone sharing content with an audience online. In this insightful article and interview with Ramona, learn why we created a code of ethics for our content (atypical for an agency) and exactly what's included in it.
Anyone who sends me a guess (right or wrong!) between now and the day of the announcement will be entered into a drawingfor a copy ofThey Ask, You Answer, as well as a few other choice goodies from yours truly!