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March 14, 2019

Consistently Creating Video, New HubSpot Lead Scoring, & Slack's Rebranding Missteps...This Is THE LATEST!

Good or bad, it's hard to break a habit. 

I mean, have you ever tried to cut back on caffeine, stop biting your nails, or maybe even stop calling or texting an old flame?

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As hard as these things are to overcome, I think sometimes it's even harder to create a new habit.

Back in the 1950s it was believed to take just 21 days for human beings to form a new habit, but in recent years that has been extended to over two months.

Frankly, it took me way longer than that to stop reaching for cans of Pepsi in college, but I'm getting off topic...

🎥  Here's How You Can Start Creating Video (& Never Stop)

You can't just make one video, upload it to YouTube, pat yourself on the back, and go back to your cave and see success. You have to consistently produce high-quality videos on a regular basis. It has to be a habit -- but, of course, that's way easier said behind a newsletter than done. In this episode of Film School for Marketers, Zach and Myriah dive into not only how to start producing video, but the roadblocks brands typically face, how you can overcome them, and ways you can empower your team to create video.

💯  HubSpot's Just Added Multiple Scoring Properties to Make Qualifying Leads Better Than Its Ever Been

Lead scoring in HubSpot has been around for quite some time, but if you've used it, you know it was far from perfect. Luckily, a lot of your old grievances have now been solved thanks to the platform's all-new multiple scoring properties. Our resident HubSpot expert, trainer, and consultant, Carina Duffy, shares all of the changes coming to the tool and why they're exciting for marketers and sales teams. 

❌  These Are the 3 Big Mistakes Slack Made With Its Rebrand 

Have you ever gotten a new haircut, felt super confident about it, then faced cringes when you walked into work the next day? That's essentially what happened to Slack when they redesigned their logo at the beginning of this year. The popular instant messaging app was met with less than favorable reactions to their new logo by users, designers, and industry folk alike, however, they likely could've avoided all of that if they steered clear of the three mistakes IMPACT Design Supervisor Jessie-Lee Nichols shared. 

👀 ... When You're All Ears (& Eyes) 

⏰ Throwback Thursday

St. Patrick's Day is right around the corner! If you're looking for a fun campaign your brand can run to join in on the celebrations, check out these seven Krispy Kreme, SEMRush, and more ran in 2017!

🚨 Save Your Seat!

  • TODAY on Website Throwdown! We have speaker, bestselling author, and marketing strategist David Meerman Scott jumping in the ring to critique a few hand-picked sites with our panel of experts. They’ll be reviewing everything from content and design to SEO and conversion paths. Save your seat to watch user-submitted sites get torn apart!

See you in the next issue! ('Cause we all know THE LATEST is one habit you don't want to break ;) )