Google's Favorite Site Structure, Mastercard's Signature Sound, & LinkedIn's New Group Updates...This Is THE LATEST!
This week at IMPACT HQ, we had another group of our remote teammates visit for some training and team fun.
Now, as wonderful as it is to see everyone, I have to say I was most excited to meet IMPACT Strategist Stacy's baby girl, Anna, for the first time.
Lady Boss in Training!
I mean, who doesn't love a baby? It's funny; I'm not a mother, but as a marketer and creative, I often feel like one.
Our blog is my baby. Our website and brand are everyone's babies. This newsletter is another. We create them, watch them grow, and want to do everything we can to protect them and see them succeed. I'm sure you can relate.
Here are a few of the latest insights to help you make sure your babies stay happy and healthy this week.
💻 This is How Google Wants You to Structure Your Website
Chicago, Liz is Coming for You: You read that correctly! Next Wednesay, February 20, my partner in content crime, Liz Murphy, will be joining the folks at the Chicago HUG for a hands-on, intensive, super-fun content strategy workshop all about pillar content and topic clusters. Space is very limited for this event, and preference will be given to those who have an inbound certification.So, register for this meet-up now.
🎉 Weekend Nonsense
Maybe this isn't nonsense, but it is ridiculously cool. This brilliant mural in Worcester, Massachusetts, delivers two very different images when viewed through the two separate lenses of 3D glasses. Check out this Instagram post from user insane51 for the full experience:
See you next week!
Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K