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The Latest Digital Marketing News by IMPACT
October 9, 2018

Facebook Is Following You, Brands Get Political, and Ugly Fonts You Just Can't Forget ...This Is the Latest!

Some days, skimming the latest marketing headlines can feel a bit like a throwback episode of the Real World, when people stop being polite and start getting real. And today is one of those days, ladies and gents. πŸ˜

Only without the flannel and Pearl Jam-heavy soundtrack -- and Facebook is the shady dude who seems nice at first, but is definitely stealing his roommates' groceries.

Here's The Latest...

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Facebook May Start Keeping Tabs on You via Instagram!

I know what you did last summer. Well, actually, Facebook may know now that it has begun testing a new feature that allows Instagram to collect your GPS location even when you're not using the app -- and share it with Facebook for ad targeting and other purposes. There's good news, though. You can take steps to prevent your location history from being tracked and shared. Get the deets. 

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Brands Are Getting Political. But Should They?

My mama always said there are three things you don't talk about at work -- religion, politics, and ... well, you know. But the times they are a-changin' and new research from Edelman found that 64% of consumers worldwide will make a purchasing decision based on a brand's social or political position. Is appealing to "belief-driven buyers" right for your brand? Let's dig into brand activism.

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This New Font Makes It Easier for You to Remember Things... by Making It Harder for You to Read?

Yeah, you read that right. And don't you forget it! Turns out, a team of designers and scientists out of RMIT University in Australia have made the very counter-intuitive discovery that if you make words harder to read, people actually remember them more easily. (We'll pause while students everywhere let out a collective groan). Is this a joke? When would you use such a strange looking font? Here's the straight scoop.

... More Music to Your Ears:

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