Google Analytics Mistakes, Unlocking Your Mission, & Facebook's in the Hot Seat (Again) ...This Is The Latest!
Marcus Sheridan recently shared with the rest of the IMPACT team that he loves to use the weekend to get his learn on.
I love this idea.In theory.But I also love lots of things in theory. For example, a "fun run" sounds, well, fun --it's in the name -- but I still prefer "fun go-get-fro-yo" or "fun sit-on-couch-and-watch-West-Wing-reruns."
But this weekend, I'm challenging myself to take a page out of Marcus' book.I'm going to put down the fro yo and pick up some knowledge instead. 🤓
And I invite you to do the same with three insightful articles that will teach you something new and help you make smarter decisions.
Here's The Latest ...
Do You Know What Mistakes You're Making with Google Analytics?
Google Analytics seems pretty straight-forward, right? If numbers like page views go up, that's a good thing. If they go down, that's a bad thing. While that's mostly true,Kevin Kononenko of Databoxhas seen first-hand how marketers and business leaders get Google Analytics reporting wrong. In this article, Kevin goes deep with Google Analytics to teach you how to set the best goals possible, track the right metrics, and avoid the mistakes others have made."I want to learn how to be a Google Analytics rockstar right now."
You Need a Company Mission, But How Do You Write One?
Jen Barrell, our Director of Event Marketing, says it best:"There’s certainly an art to writing a mission statement that resonates with your audience and adheres to your values." But what's the difference between a mission statement that dies a sad, lonely death on your website's about page and one that will propel your business forward? (And how do you make sure yours falls into the latter category?) Here's the four-step process you need to follow to craft a mission that works.
Facebook Sued for Fraud Around Inflated Video Advertising Metrics
B2B marketers reportedchanges in SEO/search algorithms is the #1 most important content marketing issue in 2018, according to the 2019 B2B Content Marketing Benchmarks Budges & Trends report from MarketingProfs and Content Marketing Institute.