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The Latest Digital Marketing News by IMPACT
October 29, 2019

Content marketing doesn't take a year to work, Facebook News a disruptor for marketers, and the best content marketing agencies for 2020 ...this is THE LATEST!

πŸ’― Jump Right into the good stuff!

πŸ”₯ You website can't only look good β€” it needs to deliver results. Invest in a website that will generate leads and drive the sales your business needs with the IMPACT Website Blueprint.

I. Love. Movies.❀️

In fact, one of my favorite games to play with fellow cinema nerds is to recast famous movies and then get in heated debates into all hours of the morning about our choices.

For example, I love Jeff Goldbloom in Jurassic Park β€” one of the greatest movies ever made β€” but I think a younger Bruce Campbell could have turned out an interesting take on Dr. Ian Malcolm... 

bruce-campbell

via GIPHY

However, as much I love the actors and actresses that bring iconic motion picture stories to life, I absolutely hate celebrity interviews. Particularly those of the late-night talk show variety.

With very exceptions β€” for instance, Bill Hader and Phoebe Waller-Bridge (my tall brunette writer role model) β€” celebrities that wow me on the big screen tend to disappointment me once they are forced to operate as a human without a script to prop them up.

That sounds very rude, I know. 

Generally speaking, I try not to be judgmental of those I haven't actually met in real life. But that doesn't change the fact that there have been too many moments where someone riveted me with a show-stopping performance for the ages, only to break my heart once I realized they were only as interesting (and smart) as the writers behind them.

Again, I know that's terrible of me. But no one likes that level of bait and switch, where the contents of a book don't live up to its cover... so to speak.

To put this in a different context, think about company websites that look breathtakingly stunning and cutting edge on the surface, but don't have much else going on for them. You realize within a few scrolls and clicks that you can't find anything you're looking for, the content is flimsy (at best), and the organization of what is there is utterly confusing.

Like they always say on the Great British Bake Off, "You can't win with style over substance." 

The same holds true with websites. It doesn't matter how pretty your website is. If the underlying website strategy is busted, it's always going to end up being a disappointment.

❌ Facebook News has the potential to be a big disruptor for marketers and publishers who rely on the blue social giant for content promotion (2-minute read)

Facebook is launching Facebook News, which will give users β€œmore control over the stories they see, and the ability to explore a wider range of their news interests, directly within the Facebook app.” With the focus being on the individual user, Facebook News is looking to change the way news is distributed and consumed. In this article from IMPACT Content Marketing Consultant Connor DeLaney, learn what this new product announcement means for publishers and marketers, given Facebook's past issues with content recommendations.

πŸ”Ž Related articles and resources

πŸ† Looking ahead to 2020, what are the best content marketing agencies you need to know about? (6-minute read)

Next month, IMPACT will be blowing out 10 candles on our birthday cake, as we celebrate 10 years as a digital sales and marketing company. Although a lot has changed at IMPACT in that time, one thing has remained the same β€” one of the most common questions we're asked is, "What are the best agencies for content marketing?" Since we know IMPACT isn't the right choice for everyone, IMPACT Content Marketing Consultant Jen Barrell is here to help with this comprehensive list of the best content marketing agencies operating today β€” and no, we didn't put ourselves on it.

πŸ”Ž Related articles and resources

🎁 Your strategy for the perfect inbound website delivered (learn more)

Don’t settle for a website redesign that’s simply a β€œprettier” version of your existing site. Instead, invest in a website that will generate leads and drive the sales your business needs with the IMPACT Website Blueprint.

😈 The greatest trick the devil ever played was convincing everyone it takes a year for content marketing to work (2:30-minute video)

When we talk to business leaders and digital marketers about content marketing as a path to achieve their most aggressive marketing and sales goals, one concern comes up more than any other β€” "Content marketing sounds great in theory, but doesn't it take at least a year for it to actually start working? That's what we keep hearing from other agencies." The answer is no. It doesn't.

Screen Shot 2019-10-29 at 11.10.18 AM

In this short, yet powerful video from IMPACT partner, speaker, and author Marcus Sheridan, learn exactly why it doesn't take a year for content marketing to work β€” in fact, it takes a lot less time than you think!

πŸ”Ž Related articles and resources

🎧  Latest shows and podcasts

πŸ“† Upcoming events

🌎 IMPACTers on the move

Vidyard's Fast Forward: The Video Marketing Virtual Summit returns on November 14! Our very own Myriah Anderson is part of the lineup with a can't-miss session on using video for sales

πŸ—žοΈ What I'm reading

You know the drill, folks! Here are the long reads, articles, and news items that have caught my eye going into this week:

πŸ˜‚ One last thing

I feel seen, but also attacked by The Onion... 

Screen Shot 2019-10-29 at 11.28.02 AM

β€œ'Yeah, I guess you could say Dave [Reynolds] and I are pretty tight,' said the clearly confused Donner, appearing to believe that simply because they share an office and thus engage in brief and perfunctory exchanges from time to time, Reynolds must consider him some sort of deeply cherished companion with whom he has forged an intimate bond." (Read the whole gut-wrenching article.)

We've all been there, right? Right?!

Later, squares!