🔥 You website can't only look good — it needs to deliver results.Invest in a website that will generate leads and drive the sales your business needs with the IMPACT Website Blueprint.
I. Love. Movies.❤️
In fact, one of my favorite games to play with fellow cinema nerds is to recast famous movies and then get in heated debates into all hours of the morning about our choices.
For example, I love Jeff Goldbloom in Jurassic Park — one of the greatest movies ever made — but I think a younger Bruce Campbell could have turned out an interesting take on Dr. Ian Malcolm...
However, as much I love the actors and actresses that bring iconic motion picture stories to life, I absolutely hate celebrity interviews. Particularly those of the late-night talk show variety.
With very exceptions —for instance, Bill Hader and Phoebe Waller-Bridge (my tall brunette writer role model)— celebrities that wow me on the big screen tend to disappointment me once they are forced to operate as a human without a script to prop them up.
That sounds very rude, I know.
Generally speaking, I try not to be judgmental of those I haven't actually met in real life. But that doesn't change the fact that there have been too many moments where someone riveted me with a show-stopping performance for the ages, only to break my heart once I realized they were only as interesting (and smart) as the writers behind them.
Again, I know that's terrible of me. But no one likes that level of bait and switch, where the contents of a book don't live up to its cover... so to speak.
To put this in a different context, think about company websites that look breathtakingly stunning and cutting edge on the surface, but don't have much else going on for them.You realize within a few scrolls and clicks that you can't find anything you're looking for, the content is flimsy (at best), and the organization of what is there is utterly confusing.
🏆 Looking ahead to 2020, what are the best content marketing agencies you need to know about? (6-minute read)
Next month, IMPACT will be blowing out 10 candles on our birthday cake, as we celebrate 10 years as a digital sales and marketing company. Although a lot has changed at IMPACT in that time, one thing has remained the same — one of the most common questions we're asked is,"What are the best agencies for content marketing?"Since we know IMPACT isn't the right choice for everyone, IMPACT Content Marketing Consultant Jen Barrell is here to help with thiscomprehensive list of the best content marketing agencies operating today — and no, we didn't put ourselves on it.
🎁 Your strategy for the perfect inbound website delivered (learn more)
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😈 The greatest trick the devil ever played was convincing everyone it takes a year for content marketing to work (2:30-minute video)
When we talk to business leaders and digital marketers about content marketing as a path to achieve their most aggressive marketing and sales goals, one concern comes up more than any other — "Content marketing sounds great in theory, but doesn't it take at least a year for it to actually start working? That's what we keep hearing from other agencies."The answer is no. It doesn't.
Tickets for Connecticut's Better Business Summit on November 7 are now on sale! You will learn from industry leaders and experts, and take away actionable steps to help your business thrive. Review the agenda, and get your tickets today!
“'Yeah, I guess you could say Dave [Reynolds] and I are pretty tight,' said the clearly confused Donner, appearing to believe that simply because they share an office and thus engage in brief and perfunctory exchanges from time to time, Reynolds must consider him some sort of deeply cherished companion with whom he has forged an intimate bond." (Read the whole gut-wrenching article.)
We've all been there, right? Right?!
Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast