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The Latest Digital Marketing News by IMPACT
October 12, 2019

Advocate communities, streamlining the video review process, and the definition of SEO ...this is THE LATEST!

💯 Jump Right into the Good Stuff!

We're always throwing down other organization's websites but this time it's your turn. We gave our website a facelift. You should check it out and give us your honest feedback!

Today is that special day once a month where I, Stephanie Baiocchi, get to take over THE LATEST! 

I am writing to you from roughly 30,000 feet in the air (or something, I dunno, I had to Google that) on my flight from Chicago to Minnesota to visit a friend for the weekend.

I normally don't fly United but I did this time and was stoked because this meant I would finally get a Stroopwafel. 

stephanie's stroopwafelMy Stroopwafel properly warming over my coffee.

Until this flight it had been ages since I'd had one because United cruelly yanked them from passenger hands (not literally of course) back in June of 2018.

Naturally, this sparked outright outrage on Twitter, including responses such as "how dare you get rid of it" and "shame on you."

Fortunately, United listened to its customers and just under six months later, the Stroopwafel made its glorious return to the skies

United, among other airlines, has dealt with its fair share of issues and frankly, PR nightmares, over the past few years. But it's nice to know the airline still takes its customers' concerns seriously. Even about something as seemingly silly as an in-flight snack. 

As a customer who always has a lot to say, I appreciate when my comments and concerns are acknowledged by businesses and am more likely to be a repeat customer because of this. 

When we listen to what our customers and prospects are saying, we learn more about how to be a better resource to our ideal buyers than we could ever learn from persona research or team brainstorms. 

What are you doing to listen to your customers? 

🗣️ How to Build an Advocate Community For Your Business

Of course I'm going to throw my own article in here today. But it's not just for selfish reasons. People often ask to "pick my brain" about our advocate community. So, I finally did a total brain dump on the topic in this lengthy but comprehensive article on how to build an advocate community for your business.

🔎 Related articles and resources

📽️ How to Streamline Your Video Review Process

An inefficient or completely absent formal video review process can drag out your video production timeline. Setting up a process for reviewing videos will significantly speed up your review time so videos can be completed faster and you can get the most out of your investments. IMPACT Video Editor Megan Lang says she uses three main cuts to create a streamlined review process.

🔎 Related articles and resources

🎒 Back to Basics: What Does SEO Stand For?

While you might not need to be an expert in SEO, all marketers should understand the basics of this critical discipline. Whether you're only starting to learn about what SEO is or you're just looking for a refresher, IMPACT Director of Web and Interactive Content Liz Murphy has you covered with this back-to-basics overview of what SEO is, why it matters, and real world examples of SEO in action.

🔎 Related articles and resources

💥 Immediately improve your website's performance with a technical SEO audit by IMPACT, in partnership with Narrative SEO

🎧  Our Latest Shows & Podcasts

📆  Upcoming Digital Sales & Marketing Events

  • Attention, Connecticut! We'll be hosting our famous World-Class Communication Workshop on October 24 at IMPACT HQ in New Haven. The ability to effectively and efficiently communicate, earn trust, and then move listeners to action is a powerful skill. Without it, our ideas aren’t heard, our intentions are misunderstood, and our goals fall by the wayside. This workshop is a highly interactive, full-day experience, teaching business executives and managers the art of communicating at a deep, meaningful level, from the everyday discussions to boardroom presentations. Learn more and make your reservation for this workshop.

  • Is your website scaring off visitors? 👻A terrifying website will haunt you long after the tab has been closed. We'll be hosting a spook-tacular Website Throwdown October 31st at 1pm ET where our experts will be critiquing the content, conversion paths, SEO, and messaging of five hand picked sites on Facebook Live. Want to be one of them? Submit your site here by October 28th.
  • Tickets for Connecticut's Better Business Summit on November 7 are now on sale! Looking to grow or strengthen your business? #BBS19 will give you the tools you need to better your business, today. We want you to find success in Connecticut’s challenging economy. You will learn from industry leaders and experts, and take away actionable steps to help your business thrive! Learn more, review the agenda, and get your tickets today!

🌎 IMPACTers on the Move

Vidyard's Fast Forward: The Video Marketing Virtual Summit returns on November 14! Our very own Myriah Anderson is part of the lineup with a can't-miss session on using video for sales. 

myriah's video in eliteCheck out Myriah's video in IMPACT Elite talking all about Fast Forward.

(In case you're wondering, Myriah literally wrote the book on video for sales.)

🎃 Weekend Nonsense

If you've ever sent or received an email you will love this "Email in Real Life" video by the makers of "A Conference Call in Real Life." I absolutely cracked up watching this because it's so painfully accurate. 

email in real life

Now back to you, Liz.