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March 19, 2019

Marketing Warnings from the Varsity Blues Scandal, The Power of Micro-Influencers, & Images in Email...This Is THE LATEST!

In the past few years, I've come to the realization that growing up my parents basically conditioned me to watch the news every night. 

The clock strikes 6:00 pm and like Pavlov's Dog, if I'm by a TV, I need to switch it on to hear what's going on in the world (and if San Diego is, indeed, staying classy.)

anchorman-gif

While, like many, the news gives me crazy anxiety these days, it also makes me feel connected and current. 

And, well, if there happens to be a juicy celebrity news story, even better...

⚠️  Celeb Scandals Aside, "Operation Varsity Blues" Comes With 2 Big Warnings for Marketers

The U.S. college admissions scandal that has become known as "Operation Varsity Blues" has been one of the hottest celebrity news stories of the past week -- but it's one every marketer needs to sit up and pay attention to. Here are the two big warnings about influencer marketing that you can take away from the fallout of Operation Varsity Blues.

💰  This Is How One Small Business 4x Their Revenue in Under a Year Thanks to Influencer Marketing

How did a small online fitness brand go from $400k in revenue to over $1 million in less than a year? Let's just say some of their consumers found themselves under an influence. In this week's episode of The Inbound Success Podcast, influencer marketing consultant Shane Barker sits down with IMPACT's VP of Marketing, Kathleen Booth, to share how he helped 4x ZBodyFitness's sales using exclusively influencer marketing tactics.

🦉 Managing a Remote Team Doesn’t Have to Be a Struggle. [Sponsored by Owl Labs]

In an interview with video conferencing technology company Owl Labs, Know Your Team CEO Claire Lew discusses the company’s origins as an internal Basecamp tool, why remote companies have an advantage over co-located teams, and how she made the tough decision to change the company’s name and product direction just a couple months ago. Claire sits down to share her insider tips on how to make sure your managers don’t crash and burn while managing a remote workforce.

💌  To Include Images or Not to Include Images -- That Is the Email Question. 

And that exact question was the subject of much debate when we first launched THE LATEST, Liz explains. While many may argue that visuals are necessary for grabbing the eye and aiding content consumption (like yours truly), there are just as many who argue they prefer an email "no frills." What's a brand to do? Fellow author of THE LATEST Liz Murphy shares the tests we ran and the results we saw to help answer this question for IMPACT.  

👀 ... When You're All Ears (& Eyes) 

🚨 Save Your Seat!

  • Today! Go Behind the Scenes of Shopify's Brilliant Video Strategy with Wipster: Brands are becoming media companies—and eCommerce leader Shopify is leading the way with a full-service television and film production house focusing on the stories of entrepreneurs. In this exclusive webinar from Wipster, you'll learn how they got where they are today and your organization can too. Save Your Seat and don't miss it today
  • In Chicago on March 27? Join the Chicago HUG for an extraordinary opportunity to learn from partner agencies and fellow HUG members during a live taping of HubSpot Academy's Agency Unfiltered web series. HubSpot Academy's Kevin Dunn will interview Chicago-based HubSpot partner agency owners for episodes for Season 2 of Agency Unfiltered. Register for this in-person event now -- space is limited.
  • Join IMPACT Live 2018 speaker Rob Dube at the donothing® Leadership Retreat! The purpose of this unique leadership experience April 15-18 is to help you cultivate a deeper mindfulness practice that will transform your effectiveness as a leader. Every detail is tailored to inspire: the majestic environment of Shambhala Mountain Center nestled high in the Colorado Rockies, senior meditation experts to thoughtfully guide your technique, and a supportive community of like-minded leaders to connect with. Learn More & Reserve Your Spot.

Peace out, cub scout!