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The Latest Digital Marketing News by IMPACT
October 31, 2019

Small business video tips from the experts, email subject line examples, and how to pick blog topics that drive traffic and revenue ...this is THE LATEST!

πŸ’― Jump Right into the good stuff!

πŸ”₯ Is your website not ranking as it should in search engine results? Unlock the action plan to skyrocket your website’s performance with our technical SEO audit, in partnership with Narrative SEO.

Happy Thursday, everybody! According to "Bertha," a barista at my local Starbucks, it's the spookiest day of the year... πŸ’€

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Now, as some of you may recall, I'm not a huge fan of dressing up for Halloween. But I'm making an exception this year:

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Today, I'm dressing up as a Washington Nationals fan who is completely exhausted and woefully under-caffeinated, BECAUSE WE WON THE WORLD SERIES LAST NIGHT, AND I HAVE SO MANY FEELINGS! 

Ahem.

You'll have to forgive me. As a Washington, D.C., native, my grandfather's old Washington Senators scorecards are one of my most prized possessions. I also remember when Ryan Zimmerman was our first-ever draft pick, after the team moved from Montreal before the 2005 season. 

That said, if you had told me after our not-so-hot 19-31 start this season that we would end October as World Series champions, I would have thought you were out of your mind. 

But our ridiculously lovable team β€” with an absurdly catchy child's bop as our unofficial anthem β€” pulled off the impossible in a World Series for the ages. Where neither team won at home, and it all came down to a nail-biting game seven in Houston.

As someone who recently turned 37 years old (and increased the font size on her phone yesterday), one of my favorite tidbits about our recently-anointed World Series champs is that we have the oldest team in Major League Baseball.

That's right, fellow kids. Ancient fossils we may be, but folks in their mid-to-late 30s and early 40s can still get stuff done. 

So, in honor of the Washington Nationals officially being the best at baseball for right now, I'm dedicating this issue of THE LATEST to content that only features the best β€” the best insights, best tips, and best examples β€” so you can be the best at what you do.

🎬 Here are the 6 most important small business video tips you need to know to get video marketing right (8-minute read)

Video is a powerful tool. It allows you to build trust and engage with your audience in a way that no other type of content can. It’s not just more engaging than written content, but video is shown to play a large role in helping increase revenue for organizations. But what should you be doing as a company to get video marketing right? In this must-read article, IMPACT Demand Generation Manager Myriah Anderson has rounded up six of the most important video tips for small businesses

πŸ”Ž Related articles and resources

πŸ“¬ 16 world-class email subject line examples guaranteed to help you increase your open rates (6-minute read)

Contrary to popular belief, email is still one of the most powerful marketing tools at our disposal. In fact, for every $1 you spend on email marketing, you can expect an average return of $32But success with email marketing relies heavily on your subject line. Your email subject line is your one chance to stand out from the sea of spam and prove yourself worthy of a click. In this article, IMPACT Head of Editorial Content Ramona Sukhraj showcases 16 of the best examples of email subject lines to inspire your next campaign.

πŸ”Ž Related articles and resources

πŸ”₯ "How can we improve our website's performance in search results right now?" (find out)

How your website ranks and performs in search is dependent on a number of factors, and the rules are always changing. Unlock the action plan to skyrocket your website’s performance with our Technical SEO Audit, in partnership with Narrative SEO.

✍️ How to do blog topic research for your content strategy so you'll see big content ROI in 2020 (9-minute read)

Today, you can't build a digital marketing strategy that works without a solid blogging strategy. Without the right blog topics, you won’t be able to attract the right kinds of visitors to your website. Unfortunately, many businesses have little clue as to what kinds of topics their audiences are searching for and getting value from. Well, that ends today, with this invaluable article from IMPACT Content Marketing Trainer Kevin Phillips, wherein he shares our foolproof blog topic research process, as well as the best tools (and tips) you'll need to craft your content strategy.

πŸ”Ž Related articles and resources

🎧  Latest shows and podcasts

πŸ“† Upcoming events

  • Tickets for Connecticut's Better Business Summit on November 7 are now on sale! You will learn from industry leaders and experts, and take away actionable steps to help your business thrive. Review the agenda, and get your tickets today!

🌎 IMPACTers on the move

Vidyard's Fast Forward: The Video Marketing Virtual Summit returns on November 14! Our very own Myriah Anderson is part of the lineup with a can't-miss session on using video for sales

⏰ Throwback Thursday

Once more with feeling, a content manager is one of the most important hires you'll ever make for your digital marketing team.

To help you in your quest to find the best content manager for your company, I recently shared a completely ungated content manager job description that works for all industries:

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In addition to the content manager job description itself, I also included my five personal tips for evaluating content manager job candidates, once you start receiving responses and resumes.

πŸŽ„ One last thing

Hold onto your butts... 

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That's all, folks! 🐷