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July 11, 2019

25 Must-Read Inbound Marketing Blogs, Facebook Accidentally Reveals How Their Image AI Works, & Integrating Revenue-Generating Topics into Your Pillar Content Strategy ...This Is THE LATEST! 

💯 Jump Right Into the Good Stuff!

With IMPACT Live only 25 days away, I have a very personal story I want to share with all of you.

Immediately after I got off the stage as a speaker last year at IMPACT Live, I was elated. Not only do I love teaching and speaking, it felt good to have people come up to me and say how much they enjoyed my talk on pillar content. 

Then, a week later, I was sent my speaker feedback from IMPACT Live attendees:

"Liz is my content pillar crush. Please bring her back next year."

"Loved, loved, loved, loved Liz! One of the best speakers (and also one of the MOST entertaining) at the conference."

"This was by far my favorite presentation. Liz had so much great information and is super funny."

Again, I was ecstatic. And since I knew we had recorded all of the IMPACT Live presentations, I couldn't wait to see the video of my talk. 

When I finally did see my video, however, my heart shattered.

Screen Shot 2019-07-10 at 3.09.32 PM

In the blink of an eye, it didn't matter that everyone thought I did an amazing job — I was mortified.

I used to row and did winter track in school. I was in theater and danced. I was active and healthy. And now, this is who I am? How did I let myself get to this point? As I pondered these questions and looked at myself for what felt like the first time in years, I cried quietly at my desk. 

Admittedly, it took me a few weeks to climb out of that emotional hole. But once I did, I made a promise to myself that finally, after years of living in denial, I was going to make some big changes in my life.

And I did.

For the past year, I've stuck to a strict schedule of going to the gym at least three times a week, with very few exceptions. (I even went to the gym on Thanksgiving Day.) Also, as much as it has pained me, I've drastically scaled back my once very-committed relationships with cheese, pasta, and bread. Most of all, I learned to be kinder to myself and love myself.

It hasn't always been easy, and I still have a long way to go. But it has been worth it. I feel better. I am more energetic. I ran three miles for the first time in years recently. Oh, and I look a lot better, too.

Why am I sharing this with you?

Well, if I've learned anything in the past 11 months of this journey, it's that you can't expect to achieve big results — particularly in business — if you're not willing to put in the work. If you want to see a remarkable transformation of any kind, you need to commit to changing "the way things have always been done" and commit the time required to get stuff done.

So, today, this is my challenge to you.

Take a look in the mirror and be honest about what you need to change. Then, get after it. Make the time for the activities that really matter. Invest in what you need to be successful, whether that's a gym membership or a content manager. Stop saying, "This is the way it's always been done," and think critically about what you need to do differently to evolve and grow.

Trust me, it'll be worth it in the long run.

🔍 We've Updated Our Super Popular Top 25 Inbound Marketing Blogs List & You've Got Some Reading to Do!

As a daily digital sales and marketing publication — with close to 700,000 monthly readers and more than 30,000 subscribers — one of the most common questions the IMPACT publishing team gets is, "What do you all consider to be the best inbound marketing blogs out there?" To be frank, over the past 10 years, we've found that not all inbound marketing blogs are created equal. That's why we've updated our extremely popular list of the 25 best inbound marketing blogs that will actually help you get results and grow in your career in 2019 and beyond.

⭐ RELATED CONTENT:

🤖 Here Is What We Learned About How Facebook's Artificial Intelligence Tags Our Photos During Last Week's Outage

Oh, Facebook. Just when we start to get comfortable, you throw another hijinx-laden outage our way to keep us on our toes — and last week was no exception, when millions of Facebook and Instagram users couldn't view or upload images for almost an entire day due to a "routine maintenance operation." But as IMPACT Digital Beat Reporter Iris Hearn shares in this article, Facebook's image outage accidentally revealed exactly how its artificial intelligence reads and tags our images, and how much personal data the social giant really is gathering.

⭐ RELATED CONTENT:

🖐 There Are 5 Content Topics Proven to Drive Sales & Here Is How You Integrate Them into Your Pillar Content Strategy

Pricing, comparisons, reviews, problems, and "best of" lists — these are "The Big 5" blog topics we've been taught that are guaranteed to drive traffic, leads, and sales. But for many digital marketers, reconciling their "old school" business blogging playbooks with the "new school" architecture of topic clusters and pillar content is unfamiliar. So, in this article, I break down the two ridiculously easy steps to integrating "The Big 5" blogging strategy into your pillar content — seriously, it's crazy simple.

 RELATED CONTENT:

🎧  Our Latest Shows & Podcasts 

📆  Upcoming Digital Sales & Marketing Events

So, obviously, we're excited about IMPACT Live, but we're super excited to welcome Mari Smith as a keynote speaker, who will be talking about the latest and greatest Facebook marketing strategies. 

And she's got a special message for you:

Are you ready to join us in Hartford this August? Use SPEAKERMARI15 to get 15% off your IMPACT Live ticket today.

⏰ Throwback Thursday

This week, I'm only throwing back to... well, last week! (July 5, to be exact.)

While a large number of us were busy recovering from fireworks and Independence Day BBQs, IMPACT VP of Marketing Kathleen Booth was busy dropping knowledge bombs about how to hire rockstar digital marketing managers

digital-marketing-manager-qualities

Given that Kathleen spent 10+ years as a digital marketing agency owner herself before joining IMPACT, she knows a thing or two about what qualities you need in your next digital marketing hire

🗞️ What I'm Reading

Finally, without preamble or context, here is what I'm reading right now:

See you later, alligator!