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November 23, 2019

Why marketers keep quitting, 2020 HubSpot pricing guide, and showing vs. telling in content marketing ...this is THE LATEST!

๐Ÿ’ฏ Jump Right into the good stuff!

๐Ÿ”ฅ Donโ€™t settle for a website redesign thatโ€™s simply a โ€œprettierโ€ version of your existing site. Instead, invest in a website that will generate leads and drive the sales your business needs with the IMPACT Website Blueprint.

In October, IMPACT CEO Bob Ruffolo sent all company leaders and select individual contributors a copy of the book Scaling Up

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As you can see, Pumpkin was also heavily invested in learning how growing leaders grow organizations. She's a very progressive cat. Always hungry to learn... and also just always hungry.๐Ÿˆ

Anyway, having recently finished the book, I can definitively say that it was utterly transformative. At least for me, given that organizational management and leadership is an area I want to grow in personally. 

But there is one quote that has been ringing between my ears ever since I read it:

"People join companies. They leave managers."

There is a lot of talk in the digital marketing industry as to why there is such high turnover. However, that quote resonated so deeply with me because I have done exactly that. Earlier in my career, I joined a company โ€” so excited, completely bought in on the mission, ready to do the work โ€” only to find myself eventually leaving because of a manager who didn't listen and preferred leading with fear.

Now, as a people manager, I periodically ask myself if there is anything I'm doing that is inadvertently showing them the door. 

Whether you're a leader already or someone who aspires to be a leader one day within their company, you must constantly challenge yourself to be the manager that makes people want to stay. 

As I always tell the folks on my team, "I work for you, not the other way around." 

๐Ÿ‘‰ HubSpot cost and pricing guide for 2020 (12-minute read)

Youโ€™re evaluating HubSpot for your marketing, sales, or service team (or some combination of the three!), but there are so many options! Free, Starter, Professional, Enterprise, plus add-ons and contact tiers โ€” thereโ€™s a lot to navigate and decide on. In this article from IMPACT Director of HubSpot Training Carina Duffy, you'll get the inside scoop on everything you need to know about HubSpot pricing, so you can get the best bang for your buck in 2020.

๐Ÿ”Ž Related articles and resources

๐Ÿ‘‰ Why marketers keep quitting and what companies can do to stop the turnover (3-minute read + video)

You thought your marketing director or associate was happy, things were moving along, and that your marketing efforts were positively impacting your bottom line. But then he or she quit. Now youโ€™re left scratching your head because this is the third or fifth or tenth marketing person who has left your company. In this article and video from IMPACT Director of Inbound and Content Services Justine Timoteo and IMPACT Lead They Ask, You Answer Consultant Chris Marr, you'll learn why there's such high turnover with marketers and what companies can do to reverse that trend and keep their marketers from leaving.

๐Ÿ”Ž Related articles and resources

๐Ÿ‘‰ You need to understand the difference between "showing" and "telling" in your content, if you want to see revenue (27-minute podcast)

The most effective, engaging, and memorable content creators all have one thing in common. They understand that speaking in generalities when telling their stories through content (blogging, videos, podcasts, and so on) is the kiss of death. As a result, they must do more "showing" rather than "telling" to create content that, well, makes money. In this episode of the Content Lab from yours truly and IMPACT Editorial Content Manager John Becker, we walk you through the specific tactics you need to know in order to "show" rather than "tell," so you can create more profitable content.

๐Ÿ”Ž Related articles and resources

๐Ÿ‘‰ Your website won't generate leads if you don't have the right strategy behind it, no matter how pretty it is

An IMPACT Website Blueprint is the strategy behind your website. Our strategic website experts will work closely with your in-house team during hands-on brainstorming sessions to develop your Website Blueprint over the course of three weeks. Itโ€™s an intense, data-driven process, but the results are priceless.

๐ŸŽง  Latest shows and podcasts

๐Ÿ“† Upcoming events

DECEMBER 10, 2019 (New Haven, CT): Join IMPACT COO Chris Duprey for his Mindful Leadership Meetup:

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๐Ÿ‘‰ Register for this event today.

๐Ÿ’ฆ Weekend nonsense

Live footage of me at 6 a.m. today:

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๐Ÿก One last thing

This is so very petty, but I have to mention it. At a recent conference, I noticed something on the dessert table:

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See that little guy in the lower left? Someone stole his chocolate swirl garnish.

Who does that? This crime of sugar theft has been lodged in my brain ever since I stumbled upon it, and I can't let it go. I just... why? WHY?!

Sigh. OK, have a great weekend!