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December 24, 2019

What's killing worldwide marketing morale, the importance of website backups, and consumer spending habits during the holidays ...this is THE LATEST!

πŸ”₯ Jump right into the good stuff

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I've made a lot of changes in my life this year. Many, however, are the kind where you feel more like you're a complete lunatic willingly throwing yourself off a cliff into the great unknown, rather than making a measured decision about the future.

As a result, I've spent much of 2019 β€” the last two months, in particular β€” vacillating between feelings of paralyzing fear and utter exhilaration about what the road ahead might look like for me. Because other than my job and the town I will be living in, my 2020 is filled with question marks. 

But as I sit here on the morning of Christmas Eve, I am feeling an unexpected wave of gratitude, warmth, and contentment. 

Pumpkin has staked out her usual napping spot behind the Christmas tree. Nugget is desperately trying to get her sweet little puppy paws on a few leftover seared meatballs on the kitchen counter. Meanwhile, the vast majority of those very same meatballs are simmering safely in a pot of my family's traditional Italian wedding soup recipe on the stove, in preparation for a great Italian feast tonight I will be attending with friends.

And playing in the background, a holiday playlist I have been curating and refining for years, which I am now sharing with you:

Listen to my Christmas Joy playlist on Spotify

It includes songs that I remember listening to with my mom while riding through the snowy streets of Georgetown in Washington, D.C., at Christmastime as a child, as well as recent favorites I can't believe I hadn't heard until now. (Also, I relate on an almost spiritual level to Snow Miser in this song.)

It may sound cheesy, but I consider this playlist to be like a small biography of myself, with each song a chapter from a different point in my life. I wonder what I'll add to it over the next 12 months and what my life will look like next year when I dust off the playlist for yet another holiday season.

Anyway, to those celebrating Hanukkah this week, chag urim sameach! And to those who may not be celebrating either holiday, know that today (and every day) I am so profoundly grateful for the gift of you letting me into your inbox a few times a week.

And now, here's THE LATEST...

πŸ‘‰ Lack of sales and leadership buy-in is the #1 killer of marketing morale worldwide (5-minute read)

The digital marketers who are really, really good have recognized the overlap that exists today between sales and marketing. They recognize that the buying process has changed and that customers educate themselves about purchasing decisions long before they talk to a sales rep. Still, most of these marketers are feeling a lot of pain, and the tenure of the modern CMO is shorter than it's ever been. In this candid analysis of today's modern digital sales and marketing landscape, Marcus Sheridan explains why we've reached this point, how sales and leadership are the cause of diminishing marketing morale around the world, and what needs to change in 2020.

πŸ’¬ You asked, we answered

πŸ† Get on the path to inbound success fast, without the long-term commitment (learn more)

You’re looking for an inbound marketing agency to help bring your business to another level. All too often, however, the sales process goes too fast. And it doesn't take long for you to realize your agency partner never made enough time to get to know your business or its true challenges in the first place, so as to help you achieve your most aggressive growth goals with inbound marketing.

Don’t get stuck in a long-term contract and then find out what your business really needs to be successful with inbound in the long-run. With IMPACT’s Fast Start Program, you can get your inbound marketing on the right path fast, while truly getting to know us as your agency partner, risk-free.

πŸ‘‰ Why do regular backups of your website matter? (5-minute read)

In our personal lives, it’s common practice to protect the things that we love, need, or would debilitated by their loss if something catastrophic were to happen to them. For these things we procure insurance. Much like we do in our personal lives, it’s important for us to seek that same protection for our websites β€” an insurance if you will. In this detailed article from IMPACT front-end developer Daniel Escardo, learn why regular backups of your website are so important, what the three different types of website backups are, and how to backup your website appropriately based on your company needs.

πŸ’¬ You asked, we answered

πŸ‘‰ Finally, here's a look at consumer spending habits for the holiday season (2-minute read + infographic)

Even with uncertainty about the economy and wavering consumer confidence, it seems that the holiday forecast from eMarketer still shows [holiday] retail sales in the United States will climb 3.8% to $1.008 trillion, making it the first-ever trillion-dollar holiday season, while US retail e-commerce spending will rise 13.2% to $135.35 billion. In this insightful, fun infographic from eMarketer (with analysis from IMPACT account manager Shandia Drummond-Butt), get the inside scoop on how your consumers are spending their dollars this holiday season

πŸ’¬ You asked, we answered


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🎁 One last thing

If you're not subscribed to my podcast with John Becker, Content Lab, I would recommend you do so now. (You can find us on Apple Podcasts, Spotify, Stitcher, Google Podcasts, or wherever else you listen to podcast goodness.)

We're dropping a little gift tomorrow morning around 7:30 a.m. Eastern I think you'll enjoy.

Talk to y'all on Thursday!