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March 16, 2019

Facebook's Worst Outage Ever, Google Ads in 2019, & The #1 Sign of a Perfect Hire...This Is THE LATEST!

Tomorrow is St. Patrick's Day and while I'm not Irish (at least according to my 23AndMe), I'm a sucker for the festivity. 

I mean, who wouldn't get behind a day that supports pots of gold and good luck?

via GIPHY

I certainly could always use a little extra luck and two of your favorite social networks could've this past week as well...

📵  Facebook & Instagram Outage Highlights the Risks of Relying on Social Media

From engagement with its Stories to leads with ads, social media is an invaluable tool to digital marketers -- but what happens when it goes down? That's the question that many were left grappling with earlier this week, when Facebook & Instagram went down for over 24 hours in the U.S. Our Director of Audience Engagement & Community, Stephanie Baiocchi, shares the details on what happened and reflects on what marketers need to know. 

💰  Tips, Tactics, & Advice to Help You Navigate How Google Ads Has Changed in 2019

Google likes to keep us on our toes, changing it up when we least expect it. What's new in 2019 and what should marketers be thinking about? My content partner in crime, Liz Murphy, interviewed IMPACT's Google Ads expert, Jason Linde, to find out. 

🤝  How Do You Know If You've Made a Successful Hire?

In the last three years, IMPACT has gone from a team of 23 to one of 65 and we don't take this growth lightly. We’ve been highly selective in order to keep our culture intact and to maintain the level of service our clients expect and deserve. But how do we know when a hire has been successful? IMPACT's VP of Client Service, Brie Rangel, shares why a great hiring process is so important and the #1 indicator that all went as planned. 

👀 ... When You're All Ears (& Eyes) 

🚨 Save Your Seat!

  • Join IMPACT Live 2018 speaker Rob Dube at the donothing® Leadership Retreat! The purpose of this unique leadership experience April 15-18 is to help you cultivate a deeper mindfulness practice that will transform your effectiveness as a leader. Every detail is tailored to inspire: the majestic environment of Shambhala Mountain Center nestled high in the Colorado Rockies, senior meditation experts to thoughtfully guide your technique, and a supportive community of like-minded leaders to connect with. Learn More & Reserve Your Spot.

  • St. Paddy’s Day Flash Sale: Save $100 on IMPACT Live! The IMPACT Live team is feeling especially festive this St. Paddy’s Day and wants to make sure your pot of gold is overflowing. That’s why we’re giving you the code IMLUCKY to pick up All Access tickets for $350 ($100 off early bird pricing!) to the digital marketing event of the summer. But the party ends tomorrow, on St. Patrick’s Day itself, so get these while you can.
  • In Chicago on March 27? Join the Chicago HUG for an extraordinary opportunity to learn from partner agencies and fellow HUG members during a live taping of HubSpot Academy's Agency Unfiltered web series. HubSpot Academy's Kevin Dunn will interview Chicago-based HubSpot partner agency owners for episodes for Season 2 of Agency Unfiltered. Register for this in-person event now -- space is limited.

  • Go Behind the Scenes of Shopify's Brilliant Video Strategy with Wipster: Brands are becoming media companies—and eCommerce leader Shopify is leading the way with a full-service television and film production house focusing on the stories of entrepreneurs. In this exclusive webinar from Wipster on March 19, you'll learn how they got where they are today and your organization can too. Save Your Seat!

🎉  Weekend Nonsense

This weekend nonsense is a bit unorthodox, but my friend, it is a work of art. Even if you didn't watch the popular 90s' sitcom The Fresh Prince of Bel-Air starring Will Smith, you're likely familiar with its opening segment and theme song.

Well, this week, YouTube user Sun Squared Media shared a dark, modern-day interpretation of the iconic intro that seriously leaves you wanting more. 

Screen Shot 2019-03-15 at 5.15.26 PM

Petition for a full movie, anyone? I think it's warranted.

Yo homes, smell ya later!