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February 8, 2020

Should you be buying email lists in 2020, the 10 best digital marketing training resources, and how much it REALLY costs to produce 100+ sales and marketing videos in one year ...this is THE LATEST!

๐Ÿ”ฅ Hot off the presses

๐Ÿ”ฅ Heads up, LATEST nation! I'm running a small contest ahead of our upcoming DSMW2020 keynote speaker announcement on February 11! For details and to enter this contest, you'll need to scroll to the very bottom of this email. 

Although I was born in Oakland, California, I still consider myself a native of Washington, D.C. You see, I don't even remember California, as my parents returned to the District less than a year after I was born. 

On top of that, both of my parents are from Washington, D.C. And my grandfather ("Vito")  on my mother's side grew up with his two brothers and four sisters in a building filled with Italian immigrants on North Capitol Street, after my great grandparents, Alfonso (a barber) and Aida, came to the United States and settled in the District near the turn of the 20th century. 

(My grandfather and his brothers later would go onto open the Perruso Family Restaurant in the 1940s in the northwestern part of the city.) 

In short, Washington, D.C. โ€” a city that garners lots of opinions, including sometimes being called "Ugly People Hollywood" โ€” is a large part of my identity. 

But here's a quirky little factoid about yours truly that's somewhat embarrassing to admit. For the vast majority of my childhood, I thought the District's infamous and controversial second mayor Marion Barry... 

marion-barry-for-mayor

Source: WTOP

...was actually a joint husband and wife mayoral team, Mary and Barry. 

My mother thought my mistake was positively adorable, so she never corrected me. In fact, occasionally, she'd ask me who our city's mayor was when her friends were over, and they'd all clap and smile and laugh, which only boosted my overly-inflated, only child ego further.

So, I went about my life innocently until, one day, I was finally (gently) corrected by a grade school teacher in front of my entire class.

Which was just... awesome.

Of course, I know I'm not alone in making embarrassing goofs throughout life, which provides some measure of comfort.

For example, by a show of hands, how many of you still think it's totally fine to buy email marketing lists for your campaigns, even though bungled email marketing is one of the most costly mistakes you can make as a digital marketer?

Don't lie, I know a few of you still think it's a viable shortcut โ€” and that's OK.

Because, unlike my very public "Mary and Barry" whoopsie-daisy, we're going to learn the right way get your digital sales and marketing done without the audience of Mrs. Baxter's third grade class.

๐Ÿ‘‰ "Wait, why shouldn't we be buying email marketing lists in 2020? Are there really no exceptions?" (7-minute read)

If youโ€™re a marketer or own a business, youโ€™ve probably received an email (or many) with the promise of a targeted, opted-in, or verified email list thatโ€™s just a credit card transaction away. On the outset, it sounds good, right? After all, itโ€™s an instant list of leads without all the work of actually getting anyone to come to your website and elect to subscribe to your emails. What could go wrong? Well, a lot, actually. In this researched, experience-backed article, IMPACT Director of Demand Generation Kristen Harold shares exactly why you shouldn't be buying email marketing lists in 2020, and what you can do to get better results faster through email marketing.

๐Ÿ’ฌ You asked, we answered

๐Ÿ‘‰ "What are the best digital marketing training resources on the market today for me and my team?" (5-minute read)

The best digital marketers know that, in order to continue to deliver top results for themselves, their companies, or their agencies, they absolutely must always be learning. The digital marketing industry is one of the most exciting fields to work in because it's always changing โ€” thanks to massive shifts in buying behavior, rapid technological advancements, and so on. But what are the best ways for marketing pros to always be leveling-up their skill sets and keeping pace with the latest strategies? In this rundown from IMPACT Director of Client Success David Little, discover the 10 best online digital marketing training resources you can start learning from right now.

๐Ÿ’ฌ You asked, we answered

๐Ÿ‘‰ "Can you make the case of how producing high-quality business videos isn't going to blow our marketing budget?" (4-minute read)

Is your new yearโ€™s resolution to create more video content for your business? OK, how about to increase revenue? Generate more leads? Connect with more prospects and engender more trust for your sales team? Well then, creating more video should be your new yearโ€™s resolution. We say this because we've seen time and again that video is often the edge between companies that see remarkable inbound results and those that don't. In this candid, number-crunching overview from IMPACT Digital Marketing & Sales Advisor Marc Amigone, learn how cost effective it is to create 100+ revenue-generating, high-quality business videos under your own roof.

๐Ÿ’ฌ You asked, we answered

๐Ÿ”ฅ "How do we get started with inbound right now, without having to commit to an agency that may not be the right fit for us in the long run?" (find out)

Youโ€™re looking for an inbound marketing agency to help bring your business to another level. All too often, however, the sales process goes too fast. And it doesn't take long for you to realize your agency partner never made enough time to get to know your business or its true challenges in the first place, so as to help you achieve your most aggressive growth goals with inbound marketing.

Donโ€™t get stuck in a long-term contract and then find out what your business really needs to be successful with inbound in the long-run. With IMPACTโ€™s Fast Start Program, you can get your inbound marketing on the right path fast, while truly getting to know us as your agency partner, risk-free.

๐Ÿ“…  Upcoming events

๐ŸŽง Latest shows and podcasts

๐Ÿ‘‹ Work for IMPACT

Wouldn't you love to call me a teammate? Well, here's your chance. We're currently accepting applications for:

๐Ÿ›๏ธ Weekend nonsense

Yesterday, IMPACT Head of Editorial Ramona Sukhraj shared with me that a plastic bag ban recently went into effect in Thailand. In response, residents of Thailand are having a field day showing off "creative" ways to carry their groceries home... 

Screen Shot 2020-02-08 at 1.32.32 PM

I think the traffic cone is my favorite.

๐Ÿ‘ค One last thing

We're creeping up on another big speaker announcement for Digital Sales & Marketing World 2020... 

who-could-it-be-now

Got any guesses? Reply to this email and, if you guess correctly, I'll send you a copy of Marcus Sheridan's second edition of They Ask, You Answer

Also, don't forget to follow DSMW on Facebook, Twitter, and Instagram to stay up-to-date on all of the latest announcements.

Have a great weekend!