Then he was like, "I'm a jerkface, so you can only pick one."
(OK, that's not quite what he said, but he still made me only pick one.)
After a little bit of thought, my answer was obvious:
"You need to be a great writer, storyteller, interviewer, and all of that. But when you're a content manager, you need to be a relationship managerfirst. If you're not focused on building and nurturing relationships with your people, you will fail at your job. Period."
🎬 "We want to see revenue from our video marketing strategy — how do we do that in-house?"
By 2022, 80% of internet traffic is expected to be video consumption. Now is the time to become a media company that creates unbiased, trust-building video content for your buyers that makes it easier for them to make a purchasing decision. With IMPACT's video sales and marketing training, you can do this better than anyone in your industry.
👉 "What are the best training resources out there for content managers?" (4-minute read)
When I wrote this article, I did so because I wish something like it had existed when I first started out as a content manager five years ago. If it had, I would have been so much better at my job faster. Back then, people like myself — and the content managers from the real world success stories we talk about today at IMPACT — were essentially pioneers on the frontier of a completely new role. Nowadays, however, there's a lot more out there in terms of training resources for content managers.So, to make your lives easier (in a way mine was not), I've pulled together thiscomprehensive list of content manager training resources, including articles, templates, tools, events, books, and more.