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May 30, 2019

Culture Fit Interview Questions, Content Style Guide No-No's, GDPR One Year Later & a Google Ads AMA ...This Is THE LATEST!

Meet my boss, Kathleen Booth

Kathleen Booth IMPACT Live

The only thing she loves more than the word "prominently" is a snappy blazer.

Kathleen is our VP of marketing at IMPACT, and I've had the pleasure of working with her for five years(She also lives exactly two miles down the road from me, which is convenient when I want to get in some quality puppy time.) 

In that time, she's not only been a colleague, she's also been a friend, a mentor, a challenging "sister," and more. However, I am not here to sing her praises today.

Instead, I have a grievance of which I need to unburden myself. 

Whenever Kathleen and I have morning meetings together, I leave feeling like the laziest person alive. 

By the time she hops onto our first meeting around 9:45 a.m., she's likely already taken her son to school, been to the gym, done an interview for the Inbound Success Podcast (which has never missed an episode), mocked up wireframes for an entire microsite, and potentially squeezed in a doctor's appointment.

Whereas I have likely done the following in the same timeframe:

  • Stared at the ceiling for 25 minutes, choosing to ponder the inevitable heat death of the universe, because getting up and taking a shower sounds like a lot of work.
  • Almost poked myself in the eye with my eyeliner. Twice.

I mention Kathleen’s go-getter morning routine as a preamble to the rest of this issue, in which I will openly brag about the amazing work of my IMPACT colleagues and let you know about upcoming events a few of them will be participating in or headlining.  

My petty grievances notwithstanding, I do genuinely feel "hashtag blessed" to work with such a talented group of people -- Kathleen most definitely included.  My fellow IMPACTers get me out of bed each day, keep my early-morning apocalyptic dread to a minimum, and inspire me to bring my A-game every day. 

On the other hand, showering still sounds hard. 

🔥 NEW: The Definitive Culture Fit Interview Questions List for 2019 Is Now Live! 

Ah, hiring for company culture fit. Some organizations don't believe in it. Others think asking "If you could build a treehouse out of any nontraditional materials, what would you choose, and why?" will bring in the right people. (I was actually asked that in an interview once.) Thankfully, IMPACT VP of Talent Natalie Davis is here with a brand new, stunning, and completely ungated guide for companies who want to know what it takes to hire for culture fit

I mean, just look at this work of art Natalie created for you all:


See? It's amazing. Now, go learn what questions you need to ask to hire for culture fit, and what questions you should never, ever ask

⛔ INTERVENTION: There Are 4 Things You Shouldn't Put in Your Brand's Content Style Guide

Hi there. It's me, Liz. Your friendly, neighborhood content nerd. I've worked with dozens of companies around the world to help them create content style guides that make their brands sing. A content style guide is one of the most important pieces of brand documentation you will ever create. Unfortunately, it is also the most misunderstood. So, today, I'm clearing the air -- there are exactly three things you should include in your content style guide, and there are four things you shouldn't -- even though I know you want to.

⚠️ It's Been One Week Since You Looked at Me & One Year Since GDPR -- So, How's It Going?

Sorry for that headline. My Gen Y self couldn't pass up an opportunity for a Barenaked Ladies reference. Anyway, it's been one year since the European privacy regulation of GDPR went into effect. So, did it live up to the hype of wreaking havoc in the digital marketing space, or was it the modern equivalent of the Y2K bug? IMPACT Account Executive Jolie Higazi has the scoop on where GDPR stands on its first birthday and where it's going.

👀 ... When You're All Ears (& Eyes) 

🚨 Save Your Seat

OK, I teased it last week, but now I can finally reveal to you all that we're hosting a Google Ads AMA in IMPACT Elite on June 4 at 11 a.m. ET

The AMA will feature our in-house paid media specialists dream team of Jason Linde and Dan Baum -- and they've got a special message for all of you:

These recent authors of our Learn Google Ads guide are ready to take any and every question you have about Google Ads.

So, to prepare for this virtual event, you need to:

  • First, join IMPACT Elite today and RSVP "Going" to this event
  • Second, reply to this email with any questions you have about Google Ads, so we can put them on the advanced list for discussion. (We'll be taking live questions, too, obviously!)
  • Finally, sit back, relax, and watch the discussion with Jason and Dan live on June 4 at 11 a.m. ET.  

FINALLY, ATTENTION CONNECTICUT! Next month, you'll have two different chances to get your digital sales and marketing learn on with IMPACT... 

⏰ Throwback Thursday

About a month ago, IMPACT Design Supervisor Jessie-Lee Nichols wrote what I consider to be her grand opus -- an article entitled, "Why You Need to Know What Problem You're Solving for Every Single Design Project."

I've also worked with Jessie-Lee for five years, and she has been preaching the gospel of visual problem-solving in websites and design as long as I've known her

All digital marketers and business leaders need to understand why visual problem-solving is so important, and here's why:


Visual problem-solving with your designers is a big deal, and your ability to do this effectively will make or break your next design project. 

🌎 IMPACTERS on the Move

👉 Learn more about having someone from IMPACT speak at your event.

🗞️ What I'm Reading

Without preamble or context, here what's inspiring me this week from around the web:

Until next week, y'all!