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I have a terrible sweet tooth. In fact, it's the thing our CEO, Bob, loves to tease me most about. That being said, DONUT get me started on how much I love this Weekend Nonsense.
This week, Dunkin' and athletic footwear brand Saucony announced they have collaborated on a limited-edition shoe to celebrate the Boston Marathon on April 15. According to Marketing Dive, "the new shoe features Dunkin’s colors and logo, with strawberry-frosted doughnut medallions, Dunkin' coffee cups and 'Boston' on its reflective strip."
Not only is it nice to see two Boston-based companies join forces for a fun, memorable project like this, but it quite literally shows that Boston runs on Dunkin'. How punderful.
Source: Marketing Dive
Peace out, cub scout!
Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K