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May 14, 2019

Podcasts in Google SERP, The Power of Customer Experience, & Why Leaders Can't Unplug...This Is THE LATEST!

Sunday night in the middle of the angst that was the second-to-last episode of Game of Thrones, my anxiety creeped higher receiving a text that said the power in my apartment was out.

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If you're in the northeast, you know we've been in a bit of a prolonged rainy, cold snap, so, the thought of a dark, heatless apartment was not sitting well with me -- but I told myself not to freak out.

About an hour later, from the safety of my parents' couch, I got a follow-up message that my power was on, but when I checked my Amazon Alexa and Google Wifi apps, they were both offline.

Then I started to freak out.

Sure, the power was back, but did I really want to be stuck alone in my apartment on a rainy Sunday night with no WiFi or TV? 

That was a hard-and-fast "no." 

Here's the thing. I like unplugging. I really do. I love being unreachable and getting away from screens. In fact, I don't even use e-readers because I like to take notes in the margins of book pages and feel the paper between my fingers.

But I choose that life when I want it.  

I'm a Taurus and, frankly, I wasn't about to let Xfinity force me to unplug against my will. Besides, I'm not the only one who has trouble being forced to unplug...

🔌 Fact: Organizational Leaders Can't "Unplug" 

One of the most common struggles modern organizational leaders face across every single industry is an inability to step away from the job. Why? Well, the reasons vary, but often it comes down to a single emotion — fear. Fear that our teams can’t function without us, fear we aren’t needed, etc. IMPACT COO Chris Duprey shares candidly how he too struggled with this and how organizational leaders like him can recognize this fear and learn to set better boundaries between work and themselves.

👫 Here's Why Customer Experience Can Truly Make or Break Your Marketing [Podcast]

In 2019, most marketers claim to know the importance of customer experience, but let's face it -- very few are actually doing anything about it. In this week's episode of The Inbound Success Podcast, IMPACT's VP of Marketing, Kathleen Booth, is joined by Dan Gingiss, an author, podcaster, keynote speaker, and noted customer experience expert who has headed up social media and customer experience for a slew of Fortune 500 companies. In it, Dan shares why customer experience is so important as well as actionable tips on how marketers can develop a customer experience strategy right away.

🎧  What Will Podcasts Look Like In Google Search Results? Here's a Peek.

Speaking of podcasts... If you've been podcasting as a part of your marketing efforts or even for your personal brand, this is huge news. Last week, Google announced that it's making major updates to how podcasts are indexed and get found in its search engine results pages and this week, we're highlighting exactly what that looks like on desktop and mobile. Our Head of Strategic Partnerships & Sponsorships, Vin Gaeta, shares all of the details and what they mean for marketers. 

👀 ... When You're All Ears (& Eyes) 

🚨 Save Your Seat

If you’ll be in the Connecticut area in June, now’s the chance to save your seat at a HUG.

On Tuesday, June 11, IMPACT’s own Carina Duffy will be sharing with the group what we can learn from HubSpot’s Pick Your Own Adventure Lead Nurturing Strategy.

And later that month, on June 25, the New Haven HUG will be hosting live website throwdowns, where experts will critique attendees’ websites, offering valuable tips and tricks to improve your site right away. Make sure to register (and, if you dare, throw your hat into the ring)! 

🌎 IMPACTers On The Move

  • This Week! See Marcus Sheridan at Brightcove's PLAY 2019! At this three-day conference (May 14-16 in Boston, MA), you will immerse yourself in what’s new, what’s next, and what matters in online video and have the chance to catch IMPACT partner, keynote speaker, and author, Marcus Sheridan live. Will you be there? Register for PLAY now.

Learn more about having someone from IMPACT speak at your event.